Why is no one an expert in site selection?

The job of the site selection specialist is a technical post in itself, but most companies only recruit executives because they know exactly what they want. Therefore, the starting point is relatively low, and personal requirements focus on the accumulation of resources. Advantages and disadvantages, the advantage is that some resources can be accumulated quickly, and the disadvantage is that the professional ability of the system is less improved.

Of course, a small number of enterprises will recruit designers for site selection, which requires higher professional ability. If you want to do a good job in site selection, you must pay attention to improving your ability, such as market research, flow measurement, cost estimation and so on. If you let yourself fall into crooked ways, maybe you can accumulate wealth quickly, but sooner or later you will lose it in other ways.

Site selection:

First of all, you should start from the customer's needs, his cost tolerance, how big a store he wants to open and what kind of store shape he wants; Then comprehensively consider the actual situation, according to different business districts, accompany customers or choose to drive or sweep the street.

There are many detailed analyses on this website, such as multi-dimensional consideration from surrounding businesses (what store to open, clothing or retail or catering), passenger flow, take-out situation, occupancy rate of the community, traffic situation, and whether there is a parking lot around the isolation belt at the entrance of the store. For example, our hot pot in Mi Liang belongs to the catering industry and needs to be done strongly, so we need to focus on the take-away situation, occupancy rate and passenger flow.