Mengniu company

The group is headquartered in Hohhot and Linger Lesheng Economic Park. The first and second phases of the project cover an area of 550,000 square meters, with a building area of140,000 square meters and a green area of1/0/00,000 square meters. At present, the total assets are nearly 4 billion yuan, and there are more than 0 employees 10000. Mengniu Dairy Group's strict organization between the party and the masses and active work have effectively promoted the company's rapid, sustained and healthy development and promoted the development of Helin economy. Mengniu Dairy Group took the lead in establishing militia camp in September, 200012000, focusing on enterprise production and operation, not forgetting national defense construction, and insisting on running militia according to law.

At the same time, the Mengniu production base in the autonomous region, with Hohhot headquarters as the axis, extends westward and enters Baotou, Bameng and other regions; Extend eastward and enter Xing 'an League, Tongliao and other regions; Extend to other provinces and enter Beijing, Tianjin, Shanxi, Shandong, Hubei, Henan, Anhui, Lanzhou, Xinjiang, Zhejiang, Heilongjiang and other regions.

The products developed include liquid milk, ice cream, milk powder, milk tablets and so on 100 varieties.

In the past five years, Mengniu has supported and developed about 300,000 dairy farmers in Inner Mongolia, promoted the adjustment of industrial structure and promoted the process of agricultural industrialization in Inner Mongolia. In the past five years, Mengniu directly recruited more than 1 10,000 employees, created hundreds of thousands of indirect jobs, and the industrial chain radiated 6.5438+0.2 million farmers and herdsmen.

Mengniu-the crown of the top 100 growth enterprises in China.

On June 65438+1October 65438+1October 9, 2002, the 5th CEO Summit of Growth Enterprises in China was held in the Great Hall of the People. Among the 1999-200 1 Top 100 Enterprises in China (unlisted and not state-owned) commended by the General Assembly, Mengniu Dairy has won 6548+200808086.

The company was established in August 1999, and was funded by natural persons. At present, the company is a Sino-foreign joint venture. In just five years, the ranking of operating income of national dairy enterprises rose from 1 1 16 to the second place.

At present, from the perspective of Tetra Pak pillow milk market share, Mengniu pillow ranks first in the world; From the market share of liquid milk, Mengniu ranks first in the country; Judging from the market share of ice cream, Mengniu ranks second in the country.

Mengniu-product equals quality concept.

Mengniu pursues the quality concept of "product equals quality" and pursues the quality goal of "factory qualified rate 100%". The enterprise has passed many certifications such as ISO900 1, ISO 1400 1, OHSAS 1800 1, GMP, HACCP and so on, and passed the green food certification. "Mengniu" trademark was recognized as "China well-known trademark" in 2002. Liquid milk won the title of "China Famous Brand Product" and was listed as a national inspection-free product. Products cover 32 provinces, municipalities, autonomous regions and special administrative regions.

The company creatively adopted two measures in quality management, which can be summarized as "one clean and one thick". First, focusing on "cleanliness", the "sauna workshop for milk trucks" was pioneered in China. Every time the milk tanker sends milk from the milk source base to the factory, it should be cleaned with acid, alkali, steam and boiling water under high-pressure spraying equipment, up and down, inside and out, to prevent the residual old milk from polluting the new milk and to maintain the original flavor of grassland milk to the greatest extent. Second, focusing on "thickening", adding "flash evaporation" process to remove a certain proportion of water on the basis of 100% raw milk, so as to make the milk smell more fragrant and drink more strongly.

According to "2003 China Customer Satisfaction Manual" jointly issued by china association for quality, China Consumers Association and Tsinghua University China Enterprise Research Center, the "overall customer satisfaction" of Mengniu brand liquid milk ranks first among similar products in China.

Mengniu-Mengniu dairy products have become special products for Chinese astronauts and athletes.

In 2003, after strict screening, inspection and certification by China's manned spaceflight engineering department, Mengniu products were recognized as meeting the special standards for astronauts.

Special food for astronauts has strict screening standards, and the relevant regulations are as many as 8 pages. After the screening of China's manned spaceflight engineering department from market to factory and from factory to pasture, and after many physical, chemical and microbial tests, it is determined that Mengniu products meet the special standards for astronauts.

In 2004, Mengniu products became special products for athletes in the Training Bureau of the State Sports General Administration.

Mengniu-listed on the main board of Hong Kong Stock Exchange.

On June 10, 2004, Mengniu was officially listed on the main board of Hong Kong Stock Exchange (stock code: 23 19 HK), becoming the first Chinese mainland dairy company to be listed in Hong Kong. The company's initial public offering was very successful. It was issued at a price of HK$ 3.925 per share, with a P/E ratio of 65,438+0.9 times, and the public was oversubscribed by 206 times. The amount of funds raised by the company reached HK$ 65.438+0.374 billion, up by 24.2% on the day of listing, and the trading volume reached HK$ 65.438+0.695438+0 billion.

Mengniu-Company Honor

Mengniu was awarded the title of "No.1 in the world for aseptic packaging of Tetra Pak Pillows" by Tetra Pak. Enterprises are listed as one of the "20 key large enterprises", "100 million yuan engineering enterprises" and "key protection units" by the autonomous region. The Municipal Party Committee and the Municipal Government awarded the enterprise the title of "Big Taxpayer" and "Outstanding Contribution Award for Rapid Economic Development".

Niu Gensheng, the chairman and president of the company, served as the vice chairman of China Dairy Association and was awarded the "Eighth Excellent Entrepreneur in Inner Mongolia" in recent years. "The 4th National Excellent Township Entrepreneur"; "National Excellent Dairy Workers"; "Top Ten Entrepreneurs in China in 2002 (I)"; "The most valuable cover figure of China economy in 2002"; "China private industrial industry leader"; At the "2003 Annual Meeting of Chinese Business Leaders", together with business leaders such as Zhang Ruimin and Liu Chuanzhi, he became the "new leader" of 25 enterprises; 2003CCTV "China Economic Person of the Year". In 2004, in the second China Planning Conference and famous planning selection activities, eight people including Zhang Ruimin and Wei Jiafu won the "China Planning Highest Award".

Mengniu-created many records.

Mengniu products are the only "special dairy products for China astronauts".

Mengniu products are "special products for athletes of the Training Bureau of the State Sports General Administration"

Mengniu liquid milk consumers' comprehensive satisfaction ranks first among similar products.

Mengniu Milk won the Best New Product Award of Hong Kong Supermarket in 2003, and it was the only mainland brand in Hong Kong supermarket that won this honor in 2003.

Mengniu is the first private enterprise in China to attend the APEC summit.

Mengniu is the first enterprise in China to donate money to fight against SARS, and the accumulated donation exceeds120,000 yuan to fight against SARS.

Mengniu takes "strong milk to promote agriculture" as its corporate mission and forms a community of destiny with millions of farmers. It is the largest "rice bowl enterprise" in China since the western development.

Mengniu is a typical enterprise selected as the theoretical column of "Theory of Three Represents" in News Network.

Mengniu is an advanced unit of ideological and political work recommended by Publicity Department of the Communist Party of China to the whole country.

Mengniu factory was listed as a "global model factory" by Tetra Pak in Sweden, which is the first case in China.

Mengniu initiated the construction of Hohhot as the "Milk Capital of China", and integrated the brand of operating enterprises with the brand of operating regions.

Mengniu pioneered the "Sauna Workshop of Milk Truck" in China to ensure the cleanliness and hygiene of milk sources.

Mengniu is Morgan Stanley's largest direct investment enterprise in Asia.

Mengniu is the only dairy company listed overseas in Chinese mainland.