Quanzhou activity planning

Quanzhou event planning plays a positive role in improving corporate visibility and brand reputation.

Many activities cost a lot of money and I don't know what it is, so I can't leave a deep impression. Event planning is a platform to display corporate brand image, not a general promotion activity. It is necessary to determine the selling point (theme) of the activity and take the selling point as the basis and main line of the activity planning. Only by refining a distinctive selling point, creating the "eye" of public relations activity planning and spreading it can we integrate related resources and achieve the goal of the activity.

Selling points of event planning:

What are the selling points of event planning? The selling point of a successful activity planning may be the most exciting and vivid place in the activity link design. After many years, the plot is mostly forgotten, but it can still be remembered. Event planning needs to create such a wonderful climax, which should be designed to be more unique, targeted and easy to spread.

Features of large-scale activities:

1, with a clear purpose: it should be established around the organizational image strategy and recent public relations objectives of the whole organization.

2. Extensive social communication: the information of large-scale activities is disseminated through the media or the public, which is a very important feature that we must consider in the process of planning large-scale activities.

3. Strict operability: In the process of organizing large-scale activities, we are only given a chance of success and failure, so the thoroughness of planning and implementation must not be taken lightly.

4. Efficient input: A large-scale activity often requires a lot of money and expenses, and it is absolutely impossible to engage in a large-scale activity with very little money.

Activity goal quantification:

Event planning, especially large-scale public relations event planning, often consumes a lot of manpower, material resources and financial resources. The cost of listing new products in a central city is generally more than one million yuan. It is not advisable to spend a lot of money on activities without goals, and it is really not worthwhile to have unclear goals.

Therefore, when planning activities, the goals must be quantified. This is not a hopeful observation, but it is just around the corner. Only by quantifying objectives, planning and implementing activities can we make clear the direction and avoid detours.

Planning is not everything:

Many bosses think that planning is omnipotent. As long as a good event planning manager is hired, many problems can be solved and sales will go up. In fact, activity planning is only a link, and any deification and demonization is absurd. Many enterprises lack enough patience, hoping that foreign bodhisattvas can cure stubborn diseases within ten days and a half months.

Unfortunately, as soon as its event planning manager found out the crux, he was forced to leave his job, and all his experiences disappeared immediately. "It's hot for half a month", which is the evaluation of many corporate event planners on the boss. The subtext goes without saying: it's cold, too. If you are thirsty, you will greet your face warmly and agree to all conditions; When you abandon it, you will look on coldly and be indifferent, and all guilt is opposite. How can such a sharp comparison of employment methods attract experts not to work hard?

If you have any questions about event planning, please find the best business communication Shanghai Shenqi advertisement.