The first provincial "group purchase" policy is coming! Guizhou issued a document to encourage group buying of commercial housing.

Following the release of policies related to "buying houses by group purchase" by over 20 cities such as Hangzhou and Zhongshan, the first provincial-level "buying houses by group purchase" policy was also released.

10 June10, the General Office of the People's Government of Guizhou Province issued the Action Plan for Promoting the Resumption of Work, Production and Market in Guizhou Province (hereinafter referred to as the Plan). In promoting the healthy development of the real estate market, the "Proposal" pointed out that it is necessary to implement the phased support policy for housing provident fund more vigorously, strengthen the optimization and implementation of the policies that have been introduced, and effectively guide the purchase consumption; Encourage employees of organs, enterprises and institutions to buy commercial housing, and the preferential price of group purchase is not included in the decline ratio of the record price of commercial housing.

It is worth noting that this is also the first group purchase policy introduced at the provincial level in China. Chen Wenjing, director of market research of the Index Division of the Central Reference Institute, said in an interview with the National Business Daily reporter on WeChat on the morning of June 12, "Since the beginning of this year, the commercial housing market in Guizhou has continued to be weak, and the overall pressure is great. The need to promote the healthy development of the real estate market in Guizhou Province is even more urgent. "

Source: Website of Guizhou Provincial People's Government

The real estate market in Guizhou continues to be weak.

In fact, the real estate market in Guizhou has been in a downturn this year.

According to the data of Guizhou Provincial Bureau of Statistics, the sales area of commercial housing in the province from June 5438 to August this year was 26,094,800 square meters, down 24.6% year-on-year, and the decline rate was 2.9 percentage points higher than that in June 5438+ 10-7, and the transaction scale continued to decline.

Take Guiyang, the capital of Guizhou, as an example. According to the data of the Central Reference Institute, from June 5438 to September this year, there were 24,552 new commercial housing transactions in Guiyang, down 43.42% year-on-year. The transaction area was 3,065,438+6,400 square meters, down 38.86% year-on-year. Judging from the sales price, according to the 100-city price index, the house price in Guiyang has been falling for several months. In addition, other cities in Guizhou Province are under great pressure to adjust their housing prices.

In order to promote the sales of the real estate market, Guiyang property market is still popular this year. Activities include down payment installment, total price concession, parking space delivery, property fee delivery, etc. For example, Wanda Eco-City, Yunyan House, China Resources September and other projects all chose to enter the market in the first half of this year and sell at a discount.

According to the National Business Daily, in order to boost sales and pay back the money as soon as possible, some buildings in Huaxi, Economic Development Zone and Wudang in Guiyang even offered low down payment measures. For example, for a house with a total price of 1 10,000 yuan, according to Guiyang's policy in April this year, the minimum down payment is 20%, and the buyers have to pay a down payment of 200,000 yuan. However, some projects will reduce their prices in disguise by "helping buyers pay down payment".

Compared with Guiyang, the provincial capital, the real estate market in other cities in Guizhou is also not ideal. Take Liupanshui as an example. According to the data of the Central Finger Research Institute, in the first nine months of this year, the number of new commercial housing sales in this city was only 34 13, down 37.3% year-on-year. The transaction area was 379,000 square meters, a year-on-year decrease of 39.72%; In the first nine months of Zunyi, 9896 sets were sold, with an area of 922,500 square meters, a significant year-on-year decrease.

"Since the beginning of this year, the commercial housing market in Guizhou has continued to be weak, and the overall pressure is relatively high. The need to promote the healthy development of the real estate market in Guizhou Province is even more urgent. " Chen Wenjing said that the terms of this group purchase policy also indicate that "the preferential group purchase price is not included in the downward range of the filing price of commercial housing", which means that the government will relax the "price limit" to a certain extent, so as to speed up the destocking of the property market and stabilize the local real estate market.

Source: China Finger Institute.

What is the effect of the policy of "buying a house by group purchase"?

Since the beginning of this year, "buying a house by group purchase" has gradually developed into an important content in the policy toolbox of local property markets. Previously, several cities have issued documents to encourage group buying of commercial housing.

According to the incomplete statistics of the reporter of the National Business Daily, since Taiyuan took the lead in issuing preferential policies for talent-oriented group purchase housing in June this year, as of September 30, more than 20 cities including Zhongshan in Guangdong, Tonglu in Zhejiang, Tongling in Anhui, Pu 'er in Yunnan, Bazhong in Sichuan, Huanggang in Hubei, Changchun in Jilin, Lianyungang in Jiangsu, Hangzhou in Zhejiang, Baise in Guangxi, Qingyang in Gansu, Wuzhou in Guangxi, Shaoxing in Zhejiang and Nanning in Guangxi have issued policies or activities related to "group purchase".

In the above-mentioned cities that issued the policy of "buying houses by group purchase", government agencies, state-owned enterprises and institutions and other groups became the main groups to encourage buying houses.

For example, Changchun, Jilin Province clearly proposed to support government agencies, state-owned enterprises and institutions, universities, research institutes and social organizations to contact real estate development enterprises and organize centralized bulk purchase of commercial housing. In addition, the encouraging groups in Huanggang, Hubei, Meishan, Sichuan, Bazhong and Zhuji, Zhejiang are also government agencies, state-owned enterprises and institutions.

In this regard, Yan Yuejin, research director of the think tank center of Yiju Research Institute, told the National Business Daily reporter on the morning of June 5438+1October 65438+February that some state-owned enterprises and institutions were encouraged to carry out such activities. On the one hand, these groups have purchasing power, and they can also play a leading and exemplary role.

From the perspective of preferential margin, the strength given by each city is different, and the maximum margin can reach 30%. For example, Huanggang, Hubei promises to buy more than 20 people, giving a discount of not less than 3% of the total individual house price; Meishan, Sichuan, said that according to the number of one-time group purchases of more than 30 sets, 50 sets and 100 sets, a discount of 3%-5% will be given; The preferential terms of group purchase in Wuzhou, Guangxi indicate that "the preferential range does not exceed 30% of the filing price", and enterprises are encouraged to purchase houses for enterprise talent placement. If more than 20 sets are purchased within 5 years and transferred to the name of enterprise employees, 50% local retention transaction tax subsidy will be given during the transfer process.

It is worth noting that many cities, while encouraging group buying, also make it clear that the preferential prices reached by group buying commercial housing and development enterprises are not included in the decline ratio of the record price of commercial housing. This also means that this does not violate the "property market price limit order".

"Most of the cities introduced are suburban counties in third-and fourth-tier cities or second-tier cities. The core of this policy is that developers can give buyers different levels of price concessions to promote sales, and at the same time, they will relax price floor to a certain extent. " Chen Wenjing said.

However, in the eyes of many industry experts, the effect of group buying policy on the market is still not obvious. An example for reference is that on June 29th this year, Tonglu, Zhejiang Province issued a document encouraging group buying, giving 3% discount for one-time purchase of 10 sets and above, and 5% discount for purchase of more than 20 sets. However, one month after the launch of "house purchase group purchase", according to qianjiang evening news, there is not a successful group purchase case.

According to the above report, developers said that even if they are willing to give preferential treatment, it is still difficult to meet the group purchase conditions. At the same time, some developers said that the promotion method of group purchase discount has little effect on large-sized units. "Tonglu local limited online signing price, the lowest discount can only be 8.5 fold of the filing price, and no more discounts can be made. Although the transaction volume of real estate is higher than before, there are still not many customers. "

Jaco, dean of the branch of 58 Anjuke Real Estate Research Institute, said in an interview with reporter WeChat, "If the supply exceeds demand obviously and the market confidence is still at a low level, the boosting effect of group buying will be relatively limited. For some cities where the market has bottomed out and started to pick up, the role of group buying will be more obvious. "