Some views on corporate culture theory

At present, there are many definitions of corporate culture. Although they are different, their connotations are basically the same. Recently, Professor Tsinghua University and famous economist Mr. Wei Jie defined corporate culture in his book "Shaping Corporate Culture": The so-called corporate culture is the value concept that enterprises believe in and put into practice. Corporate culture, also called manager culture to a certain extent, is the concentrated expression and wisdom crystallization of management ideas, management styles and management experiences formed by managers in the long-term management process, the sublimation of enterprise management level and the highest realm of enterprise management.

Corporate culture usually consists of four levels: corporate philosophy culture, corporate system culture, corporate behavior culture and corporate material culture. The above four levels of corporate culture are closely related. Material culture is the external expression and carrier of enterprise culture, and the material basis of behavior culture, system culture and concept culture. Institutional culture is the carrier of conceptual culture, and institutional culture regulates behavioral culture; Conceptual culture is the ideological basis for the formation of behavioral culture and institutional culture, and also the core and soul of corporate culture.

The significance of enterprise culture construction lies in: the decisive force to solve the ideological change, the key to strategic management, the leading assistant of enterprise management, and the guiding goal of individual enterprises. An enterprise with a positive culture will attach importance to science, respect talents, attract customers and create famous brands. Corporate culture is not only a norm, a belief, a symbol, but also a cohesive force.

The main functions of corporate culture are: cohesion, corporate culture closely links employees with the pursuit of enterprises, so that every employee has a sense of belonging and honor; Motivation, corporate culture pays attention to the study of human factors, emphasizes respect for everyone, and believes that everyone and everything are based on the same values of employees, which can stimulate the enthusiasm and creativity of employees to the maximum extent; Coordination, the formation of corporate culture makes employees share the same values, and their understanding of many issues tends to be consistent, which enhances their mutual trust, exchange and communication, and makes the activities of enterprises more coordinated; Constraints, corporate culture has invisible binding force on employee behavior, and forms group norms and codes of conduct through subtle influence to realize the unity of external constraints and self-constraints; The role of image-building, excellent corporate culture shows the public the successful management style, good operating conditions and noble spirit of the enterprise, thus shaping a good overall image for the enterprise, establishing a reputation and expanding its influence, which is an intangible asset of the enterprise. 1: Zhuo Wang's success stems from its emphasis on corporate culture construction from its early days.

Xie Feng, CEO of Zhuo Wang Science and Technology, believes that the success of Zhuo Wang Science and Technology lies in attaching great importance to the construction of corporate culture from the very beginning. Judging from the road that Zhuo Wang Science and Technology has traveled in the past three years, it has grown from one person when it was founded to more than 300 people today. Zhuo Wang Science and Technology has established a technical support team that responds quickly to customers, and its development capability has been continuously enhanced, and its management structure has begun to take shape. In the meantime, they can always feel the enthusiasm and entrepreneurial motivation of employees, as well as the tireless pursuit of ideals. This enables them to survive in this highly competitive industry and achieve remarkable high growth in the industry. In Xie Feng's view, it is Wang Zhuoren's spirit of challenging himself, showing high sensitivity and flexibility to fleeting market opportunities, paying attention to employees' needs internally and creating a positive working atmosphere, which has created the achievements of Zhuo Wang Science and Technology today, and these are the important manifestations of Zhuo Wang's science and technology enterprise culture.

2. Corporate culture is not the patent of large enterprises.

Wang, chairman of Jinan Jiuyang Electric Appliance Co., Ltd. believes that enterprises, big or small, should attach importance to the construction of corporate culture. Corporate culture is not a movement, it can be achieved in three years or two. It is best to start the construction of corporate culture when the enterprise is small, because it is more difficult to build corporate culture when the enterprise is big. How deep an enterprise's cultural background is, how big its development is, and a shallow corporate culture cannot develop into a powerful enterprise. The goal of Jiuyang is to be a century-old enterprise. Throughout the century, all enterprises in the world have a common feature: they attach importance to the construction of corporate culture, do not take the pursuit of profit as the only goal, and all have social goals beyond profit. This is their corporate values, one of the cores of corporate culture, and an example for Jiuyang Company to study hard. Specific to Jiuyang enterprise, corporate culture can be summarized as eight words, namely "people-oriented, team-oriented, responsible, healthy and upward". People-oriented means respecting employees and giving full play to their potential; Secondly, encourage employees to consciously integrate into the team. In Jiuyang, selfish, standard and uncooperative employees are unpopular and have no future. The values of Jiuyang Enterprise are to be a responsible enterprise, to be responsible for employees, to be responsible for consumers, to be responsible for partners and to be responsible for society, and to make them feel satisfied in the operation of the enterprise. At the same time, advocate that every employee should be a responsible person; Jiuyang's health concept is to let employees have a healthy body and mind and a healthy lifestyle, and enterprises have a healthy mechanism to ensure long-term survival and development. First, enterprise organization. Including managers, organizational forms, corporate culture and corporate image. Modern enterprises are generally economic organizations that engage in economic activities such as production, circulation and services, provide social products or services, meet social needs and make profits, operate independently, take responsibility for their own profits and losses, and conduct independent accounting, and have legal personality.

Second, management. The theoretical management of modern enterprises mainly includes business forecasting and decision-making, business environment and business strategy, marketing activities and so on. Before market operation, it is generally necessary to conduct market research, prediction, decision-making and activity planning, weigh the advantages and disadvantages, analyze the internal and external environment, and analyze the elements of its operation strategy. Detailed steps of the strategic process and the goals to be achieved.

Third, enterprise resources. Including human resources, human distribution labor market, employee recruitment and training, performance evaluation, organizational discipline. Salary management and planning and development. Effective job analysis must be accompanied by a reasonable customer system. Modern enterprise theory should also be combined with customer value theory to discuss reasonable prices with satisfaction and loyalty. The important components of modern enterprises also include logistics management, reasonable establishment of corporate public relations, information channelization and so on. The content of information channelization is:

1. Personal network. The network of contacts is social relations. Whether it is business public relations or information collection, it is inseparable from the strong support of the network of contacts. This requires us to establish our own personal network as much as possible in the process of market development and maintenance, and then increase the collection of market information through extensive personal networks.

2. Customer visits. In terms of customer visits, the headquarters has given clear plans and detailed guidance. For sales work, every successful cooperation comes from countless visits. According to several surveys, a salesperson is rejected by customers more than 50 times on average to promote a cooperation. Therefore, only by increasing the number of customer visits and accumulating a large amount of customer information can we make a qualitative leap. At the same time, during the visit, although no cooperation was reached at that time, we must make our customers leave a good impression on ourselves, our company and our products. Because with the rapid warming of our market atmosphere, it is very likely that he will have the intention of cooperation, and even his friends may become our potential customers.

3. promotion. Generally speaking, we choose newly-opened residential quarters and self-built houses as our promotion places, because there are a large number of potential customer groups there, so we must take the initiative to collect customer information for such customer groups. For example: which customer is decorating, which customer wants to decorate, which customer is more interested in our products and so on. In short, as long as we observe attentively, customers are likely to be developed when we promote sales.

4. Information media. Needless to say, information media. In this regard, we must pay more attention to the information spread by newspapers, television, Internet, advertisements and other media.

Fourth, enterprise production management. 1. Organization form of production process; 2. Organization theory of production process; 3. Quality management of production process; 4. Original technological progress and innovation.

Fifth, the theory of enterprise financial management. 1. Links in financial management; 2. The goal of financial management; 3. The environment and time of financial management; 4. Financing and investment; 5. Financial analysis of moisturizing distribution. Corporate culture theory is an important theoretical support of human capital.

The role of talents in the new era is defined as: "It is a major event related to the overall development of the socialist cause in the 2 1 century to train tens of millions of specialized talents and give full play to China's huge advantages in human resources." American futurist john Naisbitt once pointed out: "We are in a rare period in human history, and two decisive factors of social reform, namely new values and new economic needs, have emerged." Zhang Yongjiu, Dean of School of Economics and Management, Zhong Xu University of Commerce, believes that it is an inevitable requirement and trend to transform the advantages of human resources into human capital.

In recent years, Mr. Zhang Yongjiu has put forward some innovative concepts and theories on various occasions, including papers and academic conferences. Some of them caught the attention of the central media and made interviews and reports. Some of them have become academic bases and arguments widely cited by experts, professors and doctoral dissertations in many colleges and universities. Some have become practical magic weapons for the chairman and general manager of large and medium-sized enterprises to carry out enterprise management. Recently, a series of new terms such as "cultural productivity" and "subjectivity" appeared for the first time in the history of China. Teacher Zhang Yongjiu gave the definition of "cultural productivity" for the first time: "Cultural productivity is people's creativity, and it is people's ability to produce social and economic benefits through spiritual production, which is essentially the same as scientific and technological productivity." This is the earliest and simplest concept of "cultural productivity" in China academic and intellectual circles, and it has been widely quoted by academic circles.

Teacher Zhang Yongjiu put forward a new viewpoint from the perspective of cultural productivity: corporate culture theory is an important theoretical support of human capital. In the future, Mr. Zhang Yongjiu will continue to demonstrate in relevant enterprise training courses and academic papers.