Why is Margo more expensive than Sophia?

Margo is more expensive than Sophia for the following reasons:

Margo's furniture products are highly customized, and can be individually designed and produced according to customers' needs, which requires high materials and process costs. In addition, Margo pursues simplicity, fashion and high-end style in design, pays attention to details and quality, and has a high brand awareness and reputation. So Margo furniture is more expensive than other brands. At the same time, in terms of market competition, Margo also focuses on high-end consumer groups, pays attention to quality and service in product positioning, and has also invested a lot in marketing. These factors are also one of the reasons why Margo furniture is more expensive than other ordinary furniture brands such as Sophia.