Fruit shop marketing plan

1. You can increase popularity before the event

The event can be promoted through local promotion and fission in the circle of friends to expand the publicity of the event and let more people know that there is a fruit shop. activities, so as to avoid feeling unsure on the day of the activity. Send electronic posters and copywriting to Moments. For example, you can get a cantaloupe by liking it. The 8th, 18th, 28th, and 38th liker can go to the store to receive a cantaloupe for free. At the same time, the recipient needs to send a message to Moments. There are also more fun activities in the store, such as red envelope wall, lottery, golden egg smashing, etc., which can gather popularity and make everyone gather happily. Join the sharing circle of fruit shop owners, use the search function under the friend circle, and search the fruit shop circle.

2. Local promotion activities can accumulate customers

How to get customers by handing out flyers or setting up stalls? Use a way that customers find valuable, so that they can join you. However, customers who have added friends may not necessarily all join the group. Some customers do not like to join the group. As long as they can follow the circle of friends, that is fine. For example, a cantaloupe is 1 yuan, but it needs to be paid online. The purchase price of adding cantaloupe is 5 yuan, which is equivalent to acquiring a customer for 4 yuan. In the early stage, 2,000 cantaloupes are given out, which is equivalent to the local promotion cost of 10,000. If you attract 2,000 customers and have 2,000 friends, you can basically start the operation. , then it’s time to post to Moments, make copywriting, make pictures, get familiar with group buying, group buying activity tools, etc. To share more experience in opening a fruit shop, search the search function under Moments and search the fruit shop circle.

3. Special discounts on fruits

Use the most original method for discounting, which is also the most direct and quick effect. The discount can be modified, but it is not a casual discount. But the discount must be strong, and the fruit cannot be delivered directly to old women and old men who queue up. Just get it at half the cost price, and you can enjoy it if you add friends. If the other party forwards it to the circle of friends, give her something for free, so that you can exclude most elderly people.