What is the biggest difficulty facing startups now?

The biggest difficulty facing the company should be the shortage of funds. Start-ups generally face the following status quo:

First of all, startups have to spend money everywhere in the start-up stage.

Because the company has just been established, the sales have not yet started, but it is spending money every day. Maybe at the beginning, the funds you prepared are the start-up stage and working capital.

At first, the company needed to develop its own sales, but the sales could not be started at once. However, in the absence of revenue, the company spends more on promotion and sales, and also pays labor wages, which also causes financial constraints.

Secondly, no matter how good the product is, it is difficult to sell it without popularity.

We all know that when we go to the supermarket, we may see a product we need, but at first glance it is a brand we don't know. At this time, there is a well-known brand product next to it, and the price is similar to the price of the new word of mouth you see. You will naturally buy famous brands.

Everyone is the same, for strange things, will not try easily, this is the normal psychology. No matter how good the product is, its popularity in the market is not high, so it is really difficult to open the market. There is no market, only pay without return, and natural funds are particularly difficult.

Finally, the management is inexperienced.

Start-ups have limited funds, and even if they want to recruit managers, it is difficult to recruit particularly excellent managers without high salaries. Generally, excellent managers are battle-hardened in other enterprises. If you want to take on the heavy responsibility, you can only hire with high salary.

When a startup company is not established, you have no choice but to hire excellent managers with high salaries, but your funds are limited and you can only hire managers of what level. So I think the biggest difficulty faced by startups is the shortage of funds.