Wanjia supermarket recruitment

1, site selection

1) It is true that the success of a store depends on the choice of lots. Since it is a convenience store (small supermarket), we should make a fuss about how to provide convenience. First of all, your location should be convenient. How do you choose the most convenient location?

2) Don't choose areas with dense convenience stores and supermarkets.

3) It is not recommended to make a facade: the steps of the facade are too high (customers don't want to climb more), the door head is too narrow (it feels like a small grocery store, which is not attractive), there is a big barrier at the door (it is not easy to be found), although it is in a conspicuous position, it takes several turns to get to the position (it is not convenient enough, and the supplier will bother to load frequently, which will lead to your frequent out of stock), the door is a fence, and there is a sewage ditch (customers will be disgusted when they smell the bad smell).

4) Don't think that you don't need a good location.

2. Sign a facade lease contract.

The location is promising, and the next step is to talk to the landlord about signing a rental contract. There is no uniform standard in the market. How to determine the rent contract is basically how to talk with the landlord. Let me briefly summarize here. Generally, the lease term is 3-5 years. Some landlords will let you sign it year by year, while some rental contracts remain unchanged and some increase by percentage every year. If the rent is paid by mortgage, mortgage plus mortgage, mortgage plus mortgage for half a year or mortgage 1 mortgage plus three years, the contract must indicate that the transfer is allowed.

3, decorate equipment

1) first of all, in this layout, you must first locate the main categories of business. General supermarkets and convenience stores include tobacco, alcohol, beverages and non-staple foods (biscuits, snacks, cooked food, cooked food, tonics, etc.). ), fresh (vegetables, fruits, aquatic seafood, fresh meat products, bean products, flour products, cooked pickles, pickles, frozen foods, etc. ).

2) Layout: Generally, the cashier of the convenience store in small supermarkets is located on the left side of the entrance. If it can be located on the right side of the entrance due to structural and dynamic reasons, valuables should be placed behind and beside the cashier, and beverage display cabinets and yogurt display cabinets should be placed near the door opposite the cashier. Small commodities are easy to be stolen and not easily found by customers, so small commodities are generally placed around the checkout counter, with non-staple food as the main entrance area and daily necessities at the back. The interrelated goods should be connected together to facilitate the chain purchase of customers. If it is the facade of a commercial street or a convenience store near restaurants and entertainment, it is enough to make at most 3-5 shelves for daily necessities, with at least 0.9- 1.2 m for the main passage and at least 0.6 m for some areas due to the conflict between area and equipment size. The shelf size of Nakajima is 1.4 m-1.

3) Decoration: economic decoration, with 600*600 vitrified brick as the common color, generally choose beige or dark color, orange or pink as the ideal wall, iron gray or blue as the ideal ceiling, and a fluorescent lamp for every 4 square meters. When decorating, be sure to leave power outlets in all areas. It is best to install two doors, a tempered glass door, multiple locks up and down, and a shutter door in front, which can play a role in theft prevention.

4) Convenience store equipment: 1 set of cash register, 1 set of bar code scale, 1 set of dual-purpose bar code machine and price tag, 1-2 sets of beverage display cabinets (provided by beverage suppliers), yogurt display cabinets, ice cream storage cabinets, frozen food storage cabinets, alcohol and tobacco cabinets, cash registers and.

5) I want to talk about shelves here. At present, the shelves of supermarket chains and convenience stores are mostly brown and iron gray. If decorated with characteristics, it will be very classy. The size and length of the shelf are 0.9m and1.2m respectively. When designing the layout, it can be allocated according to the actual area. For example, if a wall is 4.52m, you can order 3 sections1.2m+1 section 0. The shelf against the wall has a width of 0.45-0.55m and a height of 2m-2.2m Generally, the shelf in the middle island is double-sided, with a length of 0.9 and 1.2m, a width of 0.8-0.9m and a height of1.2-1.4-/kloc-.

4, investment recruitment certification

1) Investment recruitment, equipment procurement and certification can be carried out at the same time during the renovation period. Before the renovation, put a banner at the door, such as "So-and-so supermarket convenience store is about to move in, so please look forward to it", which can avoid the neighboring peers from moving in one after another, and also let the suppliers or salesmen of various manufacturers know that you are opening a supermarket.

2) Apply for a certificate

3) Get a health certificate before getting a business license. The health certificate is at the local Center for Disease Control and Prevention, 70 yuan. Other preparatory materials for handling documents can be consulted by relevant departments.

5, display, pricing, equipment debugging

1) Whether it is a 2-meter-high wall shelf or a 1.4- 1.6 double-sided shelf in Nakajima, it is generally necessary to set up six floors (when ordering shelves, you must order more laminated plates, the original five floors for wall shelves, two floors for double-sided shelves and two floors for the original four floors at the end). Then display it with the same specifications and brands. Not many varieties of goods can be listed as three sides, and many varieties can be listed as 1-2 sides. Shelves are in the golden position between 1 m and 1.4 m, and goods with high profits must be displayed. Related goods should be related, such as instant noodles and ham sausage between the non-staple food area and the grain and oil condiment area, and the connection point between the condiment and the department store should be used.

2) Pricing is also a key link. In addition to the reference price given by suppliers, we also need to know the market, what prices are generally sold outside, and we sell sensitive goods with the same price or even lower. Many friends ask me what sensitive goods are, such as Master Kong's braised beef noodles in barrels. Others sell 3.5 yuan, so you can't surpass 3.5 yuan. In short, the goods of big brands are sensitive goods, and the goods with opaque market prices are basically department stores, such as buckets, pots, towels and toothbrushes. Try to set the price in whole numbers, such as 0.5 yuan or whole yuan, and don't point to 3.2 yuan, 2.7 yuan and 3.6 yuan. You know, supermarkets and convenience stores cost a lot of change. If it's inconvenient for you to find change, you have to be busy looking everywhere every day, so we need enough change to start business.

3) Equipment debugging, there is nothing to say about this. The dealer who sold you the machine will teach you how to operate it. One thing to note is that you must bundle the goods when filing, otherwise it will be very troublesome to take stock in the future.

4) The last thing that many novices forget is to forget to buy a shopping bag when starting a business. If the early business is busy, buy some general shopping bags first. If you want to be formal, you can design your own storefront and print the LOGO on the shopping bag.

6. Publicity and opening up

You can print leaflets and advertise in some busy areas at the same time. Besides, you can also do promotional activities to attract customers.

Extended data:

Supermarkets generally distribute food and daily necessities, and their main features are:

(1) Small profits but quick turnover, basically a salesperson is set up to handle low-end goods;

(2) The goods are packed in small packages, indicating the weight, specifications and price;

(3) equipped with cars or baskets for customers to choose goods;

(4) go out and settle the payment at one time.

Extended Link: Supermarket Management System-Baidu Encyclopedia