Business Introduction of Wuhu Branch of Zhongguang Cable Information Network Co., Ltd.

Cable digital TV has shocked China TV industry with its powerful service function, high-quality audio-visual effect and rich program content, and replaced the original cable TV with lightning speed. Cable digital TV is so popular because of its powerful functions:

1. TV program function: There are many TV programs such as movies, sports, fashion and variety shows, and there are many kinds of TV programs to choose from.

2. Stock market function: receive stock market information in real time, so that users can know the stock market situation in Shenzhen and Shanghai, the ups and downs of individual stocks, the K-line chart, the top ten gains, the top ten declines and other information in real time, making your stock trading easier.

3. Interactive function: it can realize video on demand, TV playback, TV banking transaction, distance education and other functions.

4. Data broadcasting function: In data broadcasting, you can query sunshine government information, weather forecast, Wuhu news, flight inquiry, TV newspaper, traffic information and other convenient information.

5. Electronic Program Menu (EPG) function: Users can quickly search their favorite TV channels through EPG.

6. Audio broadcast function: Digital TV can also listen to various broadcast channels and beautiful music.

7. E-mail function: TV can also read e-mail, which is another big surprise for users since the opening of digital TV platform. Through the e-mail function, users can receive various notices and information released by the network center, such as disaster information and payment notice. "Wirelink" personal broadband is a brand-new service launched by China Broadcasting Cable Wuhu Branch. It relies on the cable TV network all over Wuhu, and creates a brand-new network life for you with the help of its inherent bandwidth advantage and media advantage.

The advantages of wired personal broadband are:

1. The transmission rate is high. At present, the maximum downlink rate and uplink rate of users can reach 2M and1m; They are.

The price is very cheap. Known for unlimited monthly subscription and high cost performance;

3. The transmitted signal is not easily interfered by the outside world. Cable TV system access has a special physical structure superior to telephone line, which fully guarantees the security and reliability of information transmission. I. Introduction to data broadcasting

Data broadcasting is the general name of information technology and services that use radio and television channels to transmit data through digital technology. It transmits digital audio, video, images, software and other data information to users' digital TV set-top boxes, digital TV receivers, personal computers and mobile devices. It is the third broadcasting technology after audio broadcasting and video broadcasting.

Second, Wuhu information content

With the overall conversion of cable digital TV, China Broadcasting Cable Wuhu Branch established a data broadcasting system on June 5438+ 10, 2008. Its contents include sunshine government affairs, charming Wuhu, convenient information, fashion shopping, food court, Wuhu property market, education and medical care, automobile world and many other columns.

● Sunshine Government timely releases the latest government announcements, propaganda, policies and regulations, so that you can fully understand all kinds of authoritative information released by the government without leaving home.

● Charm Wuhu introduces Wuhu's natural scenery and long history, as well as specialty products and well-known enterprises, showing the charm of Jiangcheng.

● Convenience information is based on being close to and serving the public. Publish weather forecast, traffic information, marriage introduction, domestic service, water supply and power supply and other information close to people's lives.

● Fashion shopping: introduce discount activities of major shopping malls in Wuhu, as well as information on home appliances, clothing, beauty salons and electronic products.

● The food plaza introduces Wuhu's food culture, special restaurants and star-rated hotels, hotel features, environment and other information, as well as the latest activities of the hotel.

● Wuhu property market: provide the latest property market information, some information about housing leasing and second-hand housing transactions, and knowledge and skills of decoration.

● Education and medical treatment: introduce the knowledge of medical care in daily life, the information of major hospitals in the city, school profile and various entrance examinations.

● Automobile world; The introduction includes new car recommendation, car purchase guide, rental information, vehicle maintenance and beauty, etc.

Third, the prospect of data broadcasting.

Data broadcasting can not only let you see government announcements, education and medical care, but also learn about discounts and promotions in major shopping malls, Wuhu property market, housekeeping services and other information, providing comprehensive, timely and fast information for the people. Users can browse the content information of data broadcast through the remote control just like surfing the Internet.

The data broadcasting platform provides a brand-new service mode of "one card in hand, all information". The goal of future data broadcasting is to develop in the direction of personalization and gradually realize interactive information service. Different users will be able to access various information services conveniently through data broadcasting, such as electronic newspapers, digital libraries, professional websites, different tastes of film and television music content, sports, art and so on.

Data broadcasting will be one of the highlights of China's new contribution to the progress of world civilization. The information channel belongs to Wuhu Branch of Zhongguang Cable Information Network Co., Ltd. At present, the information channel covers more than 300,000 cable TV users in the city, covering a population of more than 6.5438+0 million, and the coverage is still expanding. Information channel is one of the few mass media in Wuhu.

First, the effective audience is high. Information Channel is a channel that integrates the information of all walks of life and people's lives in Wuhu. It is an authentic local channel, a channel for viewers to actively seek information, and a channel deeply loved by Wuhu citizens and investors.

All the audiences of the media are those who are more concerned and sensitive to their own advertising needs. In the total audience of the media, specific advertisements attract specific people, and these people only account for a part of the total audience, that is, the effective audience. The main reason why some enterprises' advertisements have little effect is that their target audience only accounts for a small part of the whole media audience. We know that the audience of any kind of media can't completely coincide with the target consumer groups of enterprise products. Therefore, enterprise organizations should complement each other to the greatest extent when choosing media, so as to meet the most effective people covered by advertisements, that is, the target consumer groups of enterprise products.

Second, the unit cost of advertising is low. Advertising expenses generally include advertising production price and advertising media price. Compared with other media, the production cost of TV advertisements is higher than that of newspapers, radio stations and magazines, because the production process is complex and relatively difficult to preserve. Our channel adopts preferential policies for advertising fees and production fees for long-term cooperative customers, which greatly reduces the advertising costs of customers. Compared with other media, our channel has a lower cost of thousands of people and is an excellent platform for enterprises to put advertisements for a long time.

Third, the advertising time is good and the frequency is high. Some people think that as long as the media is strong enough to advertise, it will get the best effect, but this is not the case. Because for the same media, when to advertise, when to advertise, and when to advertise, the effect is very different. Consumers' interest, memory and desire to buy advertising information need to be repeatedly reminded and consolidated at a certain frequency. Our channel can do this to the maximum extent in the TV media, and we have greatly increased the number of times that viewers pay attention to advertisements.

Fourth, the information is timely and comprehensive. Different media have different communication characteristics, and TV advertisements help to attract consumers' attention. However, most TV media can't deliver much information in time, but we can do it, because we publish a lot of information specially, and we can release detailed information to the general audience at any time.