Clothing stores are recruiting shopping guides. What does shopping guides mean?

Shopping guide simply means to guide customers to shop. A good shopping guide will have a much higher conversion rate.

Ten must-see sales skills for clothing store shopping guides

(1) Salespersons can try on any clothing in the store to attract customers' attention. However, the garment must be kept neat and tidy and must not be stained.

(2) Do not block the passage by standing at the door. When you have nothing to do, don't stand still. You should pretend to be busy, put a few clothes "randomly" on the checkout counter, organize the goods, try on clothes and memorize the remaining codes (required). Be aware of the situation, so as not to panic during introductions), etc., to adjust your mentality, so that you will be confident and generous when you actually contact customers. Don't give customers a high-pressure posture and don't make them think you are smart.

(3) When a customer comes in, do not immediately come forward to introduce the product (except for old customers), so as not to scare the customer away, you should let her take a look first. You secretly observe her consumption level, body shape, age, temperament, and which clothes are suitable for her to wear. In particular, pay attention to the problem of code breakage. If there is no code that suits her, don't introduce it randomly to avoid self-defeating.

If she shows interest in a product, she can introduce it. For example: her eyes stay on a certain piece of clothing; touch it with your hands, then you can tell her "you can try it on" very kindly; walk quickly somewhere (she may have tried it on before) clothes) etc. If a customer goes straight to the mirror to admire herself and then looks at the clothes, you'd better not disturb this kind of customer because she is a lounging type, unless you are also bored and want to play with her and make the store lively. It's just atmosphere.

(4) When trying on something, you should get the size that best suits her and make sure the size is accurate to avoid customers getting bored and leaving.

(5) Figure out the customer's psychology, such as what she means by saying that. The best way is to put yourself in the customer's shoes. That is, assuming that I am the customer, what will I think and do when I enter this store, and what does it mean when I say this. Consider the success of a transaction as a challenge to your own strength.

(6) When there are several batches of customers coming and you are overwhelmed, you should first receive the customers with strength and strong desire to buy; for other customers, just say a polite hello. It is strictly forbidden to provide casual services, especially at the critical moment when payment is due (if you contact other people at this time, the paying customer is likely to change his or her purchase intention temporarily, and may get nothing in the end).

(7) For customers who come in groups, they should first deal with and convince their companions. For example, you can introduce it to her companions and say: "How about wearing this dress for her?" This is because only by being recognized by her companions will the customer have the confidence to buy it. Therefore, do not hurt the self-esteem of her companions, such as: "You have poor vision" and so on.

(8) When introducing, you should face the customer calmly, optimistically and positively, and introduce patiently. Never do any negative actions in front of customers, such as yawning, stretching, picking your nose, etc. Otherwise, the business will fail. The best way to stand is to block customers (the methods can be various), and the sales staff should cooperate tacitly.

(9) Do not hang up the clothes that the customer has tried on immediately before the customer leaves. She should hold it "casually" or put it "casually" on the cashier.

(10) After the customer has tried on the clothes, he should say: "This is the best." Never say: "Do you want this?" For customers with purchasing power, we should introduce them frequently, promote them vigorously, and never give up easily. When checking out, you should quickly take the money (never give the customer time to hesitate).