Shandong Friendship Publishing House Digital Publishing

Since the transformation of Shandong Friendship Publishing House into an enterprise in 2008, it has taken the reform as the driving force, innovated the operation mechanism of the enterprise, implemented the "3228" overall development strategy, made digital publishing the most important thing in developing its main business and realizing the transformation of the enterprise, made a quick response, made overall planning and implemented it steadily, and made beneficial attempts and explorations, and achieved initial results.

After analyzing the development trend of digital publishing at home and abroad and our own conditions, the Legion of Good Will established the overall strategy of "1234" for digital publishing.

"One" is an idea-to land on the beach for digital publishing and accelerate the pace of enterprise transformation.

"Two" is two directions. Traditional publishing and digital publishing go hand in hand, complement each other and improve together.

Traditional publishing: in 20 13 years, the sales code of the Friendship Association reached 1. 1 100 million yuan, the net profit was more than 10 million, and the profit increased by10 times in five years.

Digital publishing: 1. The first phase of the national mobile phone publishing base project "Ranger" entered the trial operation stage. This project includes Fingertip China and Leisure Book City. The aim of "Fingertip China" is to establish the first effective mobile phone travel information database in China, so that tourists can solve the main problems in their travels on their mobile phones. Friendship Book City should become the most authoritative and professional online and offline reading and sales platform for tourist books in China.

2. Beijing Yi Rui Ji Cheng Digital Technology Co., Ltd., a digital publishing company of Friendship Association, has developed healthily, made a breakthrough in technology research and development, and is in a leading position in the country. Its office is located on the 7th floor, Block A, SOHO Plaza, Sanlitun, Beijing.

"Three" is a three-word strategy: early, fast and accurate.

Early, early-early acceptance, early planning, early layout.

Quick, quick action-quickly change ideas, quickly enter the situation, and quickly achieve results.

Accurate and accurate starting point-entering digital publishing as a technical service provider.

"Four" are four basic points:

1. Integrate resources and use government financial support.

2. Introduce international technology to ensure the leading technology of the project.

3. Start from the basics to ensure a solid foundation for digital publishing.

4. Institutional innovation ensures efficiency and vitality.