How to write the propaganda copy of musical instrument store enrollment

How to write the propaganda copy of musical instrument store enrollment? Let's take a look at Bian Xiao's sharing today.

1, educators, don't fight price wars, because if you fight hard, the quality will be lost. Do education, only take the road of quality, because walking, better reputation. You trust me, and I will never let you down.

2. How excellent the child is, you see how much time and energy parents spend on him. A certain musical instrument store plays a happy life and inspires musical dreams.

Music store registration promotion

1, resource class

"In-service teachers have five years' teaching experience, all of whom are engaged in teaching major musical instruments."

Tell each other what resources you can provide for them, such as teaching resources, performance resources and song resources. These are what students really care about before learning, which will directly affect the publicity effect.

2. Promotion category

"8 group buying classes in 99 yuan (original price 1000 yuan)"

"One person in 99 yuan, two people in a team, 10% off, etc."

This low-cost drainage method is suitable for freshmen. Using the leaflets of the campus musical instrument store, the potential intended users will have super discounts and the psychology of wanting to experience, thus attracting customers.

3. Word of mouth effect category

"Life is music, I speak for XXX"

Finding key seed users and inviting campus celebrities or bands to be spokespersons can form word-of-mouth communication on campus. You can also set up a "statement of appearance" in the leaflet of the musical instrument store to do a good job in marketing through word of mouth.

4, practical function class

"Einstein said that without early music education, I would have accomplished nothing."

"Music is the greatest happiness in life; Music is a clean stream in life; Music is a melting pot for cultivating temperament. "

Many people learn the piano for a better life, and some for feelings, so it is best to give people a feeling of agility and mystery.

First, how to recruit students is the most effective.

There are many ways to enroll musical instruments, such as local enrollment, activity enrollment, horizontal alliance enrollment, experience enrollment, recommendation enrollment, low-cost drainage enrollment, family education lecture enrollment, Tik Tok enrollment, telephone enrollment, and advertising enrollment?

However, a single enrollment plan seems to be insufficient to cope with the fierce market competition, so it may be better to merge enrollment plans.

Option 1: Tutui+Experience Class

Simply pushing activities, leaflets can only stay in the eyes of parents for a few seconds, and the effect is limited. Therefore, parents should see valuable contents in these few seconds and be interested in learning more about the details of the musical instrument store, so we should pay attention to the following points.

1. Flyer Design Page

First of all, it should be simple and clear, so that parents can know what the musical instrument store is doing at a glance.

For example, for a course worth 29x yuan, you can sign up for the experience for 5x yuan, and parents will feel very favorable after seeing it.

Limited enrollment of students can enjoy the price of the experience class, resulting in a sense of scarcity.

On-site registration will be given as a gift. If you are not satisfied with the experience class, you can get a refund. 100 Free places are limited. , all have good results.

2. Prepare the QR code of the audition class in advance.

Print the QR code of the person in charge of the music store, which is convenient for scanning the code to add friends. At the same time, after parents become friends, they can learn more detailed information about music stores through the circle of friends they see, which can be well promoted, expand their influence and increase the success rate of later transformation.

Prepare a gift

After parents leave contact information, they can get small gifts, which will attract children to stop.

In addition, the preparation of gifts can be diversified, and you can choose some gifts that parents or elderly people who pick up their children like. For example, if you attend an experience class, you can resume classes for 5 yuan and give a gift worth 4 yuan. No matter what your parents think, you won't feel a loss.

Option 2: Parent-teacher conference+renewal fee

Parent-teacher conferences are an effective way to promote continuing enrollment, but many musical instruments are too lazy to hold parent-teacher conferences, or they are afraid that many students will be lost if the parent-teacher conferences are not held well. In fact, this kind of worry is not unreasonable, so there are some precautions for holding parent-teacher conferences.

1, display

Before the parents' meeting, dress up the piano shop so that parents can see the good learning environment of the piano shop. Some award-winning photos of students can be pasted on the wall, and some videos of children learning and practicing piano can be played on the demonstration screen.

2. Let parents express their opinions.

You can invite some parents of students who practice the piano well to talk about their experiences and practices in the process of learning the piano, or make some suggestions. Of course, don't choose parents with thorns, which will easily cause negative effects.

3. The substitute teacher reports the piano learning.

Children come on stage to show the effect of learning piano since this stage, and then comment collectively. Don't just talk about a few students' problems, look for something in common that resonates with parents.

In short, as long as parents and teachers communicate and coordinate together and have the same goal, children's musical literacy will certainly be improved.

Option 3: do community fission+fighting.

Community fission enrollment mainly uses WeChat community to gather students in this group, and through lectures and a series of valuable courses for parents, online group building software is used to give parents preferential prices, thus prompting parents to sign up for the group and achieve the goal of rapid enrollment.

When doing social fission, we should pay attention to the following four points:

1, pre-publicity in place

The staff of the musical instrument store made a circle of friends on their own initiative, or publicized it among parents, and put Yi Labao at the entrance of the musical instrument store to let the parents of the musical instrument store know about this activity. Secondly, you can explain the intention of pulling the group to parents through the micro-signal left by activities or other channels, that is, to participate in free open classes, and parents will be happy to join the group.

2. Pull parents into the group

Pull interested parents into the group.

3. Community operation

The operation of the parent group, including the editing of group rules and group contents, makes the whole group in a relatively active state.

4. Split fission

At the end of the course, this group registration activity will be launched in time. You can choose group cashback, five people signing up for one free of charge, discounts and other preferential activities to attract parents to actively attract friends to sign up for preferential treatment, so as to achieve the purpose of fission.

No matter what kind of enrollment method, it is just a plan. Only when parents see the effect of their children's piano learning can they continue to enroll in a musical instrument store. Therefore, the key task of music stores should be to effectively improve teaching governance and teach students well.