Market needs of fashion buyers

1. Analysis of the professional needs of fashion buyers

Fashion buyers are product decision-makers at the retail terminal. They need to analyze fashion trends and sales trends to get the highest profit at the lowest possible price. As a qualified fashion buyer, you must have strong human resource management capabilities, computer operation capabilities and inventory management and analysis capabilities.

2. The job positioning and development potential of international fashion buyers

The most important task of a fashion buyer is to select and purchase products, based on market development trends, customer needs and sales forecasts, Various data such as retailer sales forecasts determine the company's purchasing and sales plans. Buyers must also obtain the highest possible quality products at the lowest price possible to maximize profits. The strength of public relations capabilities is also one of the key factors related to the success of a fashion buyer. Whether communicating with designers, manufacturers or wholesalers, strong public relations capabilities are required in communication.

According to the BLS (U.S. Bureau of Labor Statistics) survey, usually a buyer employed by a small retailer needs to decide the purchasing and sales plan for all product varieties of the entire enterprise, while buyers at large retailers Then more are arranged to focus on a specific type of product.

According to a BLS survey, as of December 2012, the average annual professional income of fashion buyers was US$62,470, equivalent to RMB 383,553.31. At the same time, buyers can also earn profits based on sales performance and corporate profits. Receive a bonus, while other benefits include paid vacation and sick leave, pension and insurance plans, and more.

The survey shows that from 2008 to 2018, the employment index of professional buyers for global retailers has steadily increased by 5 per year. This urgent market demand can promote retailers to automatically collect goods. and the ability to analyze consumer demand information, creating greater competition among retailers. And in such a market environment. People with high academic qualifications or training experience from professional training institutions will have more employment opportunities.

3. Fashion buyer work project

Analysis:

Fashion buyer needs to analyze all sales and price report data to save the company cost to achieve maximum profit. This includes evaluating sales reports to determine which products will be put on the market and checking inventory records to determine the quantity of new orders. Before ordering, all professional fashion buyers will negotiate with suppliers from different regions in order to achieve the best price.

Purchasing:

The main and most important responsibility of a fashion buyer, as the name suggests, is to determine what types of clothing and fashion accessories will be used by the company before the upcoming new season. sales focus. This includes regular meetings or formal meetings with fashion designers, manufacturers and other individuals in the fashion industry to learn about the latest trends and what is available for the season. At the same time, fashion buyers also need to attend various fashion shows and review clothing samples, and then make selections and purchasing plans.

Market:

Fashion buyers also need to cooperate with other departments at some point to handle some sales or marketing activities. This design ensures that store displays and other marketing activities are designed to attract more consumers and stimulate sales.

Conclusion:

Fashion buyer, as an emerging profession that is gradually emerging in China, the cultivation of talents is obviously in short supply. Faced with such broad career prospects and such an exciting market The current situation really should and must be an important consideration for young people in their plans for the future. However, the later operations of fashion buyers will also be more technical and revolutionary, requiring more professional knowledge and abilities to carry the dreams of fashion buyers.