Commercial poster-art design: what must a commercial poster include?

What's the big use of pop posters? Popular Poster (Advertisement)-English Point

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The abbreviation of Ad, English is willing to be "advertisement that can promote the sales of shopping places". All advertisements inside and outside retail stores that can help promote sales, or other signs that provide information, services, explanations and guidance about goods, can be called POP advertisements. Can be called "the closest communicator"

POP is English point.

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The abbreviation of purchase means "selling point advertisement", and its main commercial purpose is to stimulate and guide consumption and enliven the store atmosphere. Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models. POP is often used in short-term promotion, with exaggerated humor and strong colors, which can effectively attract customers' views and arouse customers' desire to buy. As a low-cost and efficient advertising method, POP has been widely used.

POP is mainly used in supermarkets and various retail terminal stores. At present, most large supermarkets print unified templates, and then artists fill in the text content as required to meet the different use needs of exquisite commodity counters, which has strong liquidity and timeliness. Therefore, ordinary simple hand-painted POP is incompetent and must be mass-produced in a modular way. At present, there is a trend of brand chain operation in small and medium-sized retail stores, and many of them operate synchronously with brand operators and manufacturers in product organization structure, promotion plan and store style. However, in the use of POP, many still advocate different copywriting and provide different discount information. Some stores even use yellow paper to write posters such as "good news" ... This obviously does not adapt to the trend of brand operation. Perhaps brand suppliers should consider more at this point.

Art Design: What must a commercial poster include? It is a huge painting posted on the street wall and hung in the window, attracting the attention of passers-by with its eye-catching picture.

General posters usually contain notices, so the theme should be clear and eye-catching (such as xx competition, discount, etc. ), and then summarize the main contents such as time, place and matters needing attention in the most concise sentences. Exquisite illustrations and layout of posters are usually a good way to attract attention. In real life, there is more abstraction and concreteness.

Specific elements of poster design:

1, full visual impact, can be achieved through images and colors.

2. The content expressed in the poster is concise, and the main appeal points are grasped.

3, the content should not be too much

4, generally based on pictures, supplemented by copywriting.

5. The theme font is eye-catching.

Types of posters

According to different applications, posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters. Here, a brief introduction.

1. Commercial poster:

Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should match the product style and audience.

2. Cultural posters:

Cultural posters refer to the propaganda posters of various social entertainment activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way.

3. Movie poster:

Computer poster is a branch of poster. Movie posters mainly play the role of attracting audience's attention and stimulating movie box office income, which is somewhat similar to drama posters and cultural posters.

4. Public service poster:

Social posters are ideological. This kind of poster has specific educational significance to the public, and its poster themes include various social welfare, moral propaganda, or political and ideological propaganda, and promote the spirit of love, dedication and common progress.

In-store poster design:

In-store posters are usually used in commercial storefronts for in-store decoration and publicity. The design of posters in the store needs to take into account the overall style, color and business content of the store, and strive to integrate with the environment.

Poster design for investment promotion:

Merchant posters usually aim at commercial publicity, and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time, it should pay attention to highlighting the key points in the application of copywriting, not too fancy.

Exhibition poster design:

It has the function of spreading information, involving a wide range of content, rich artistic expression and strong foresight. According to the aesthetic principles of art, the classification methods are divided into:

1, practical art 2, plastic art 3, expressive art 4, comprehensive art 5, language art

The main types of practical art design:

1. Architectural art design (environmental design includes interior design, garden design, architectural design, urban design and community design, etc. )

Second, the garden art design

Three, arts and crafts design and modern design (visual design includes binding design, printing design, packaging design, display design, visual image design, advertising design, home design, clothing design, household items design, office supplies design, industrial product design including automobile design, aircraft design, computer design and other electrical appliances design. )

What types of posters are there? There are many kinds of posters, big and small, which may add up to dozens or hundreds, so I won't explain them one by one today.

I will choose a few common poster types to share with you!

1, commercial poster: refers to the commercial advertising poster used to promote goods or commercial services, for example, posting advertisements, leaflets, etc. All fall into this category.

2. Movie poster: refers to a poster form launched before the film is released, which is used to introduce or publicize the film, and it is more of a propaganda function to attract more audiences and attract more attention.

3. Recruitment poster: refers to the recruitment behavior of employers, institutions or individuals in order to expand their own careers and obtain more benefits.

The above three types of posters are the most common and commonly used, I hope to help you!