Chen He may be the first star worth 100 billion

On November 21, actor Zheng Kai, accompanied by his friends Cai Shaofen and Lu Yi, held the opening ceremony of the Huofengxiang Fresh Hot Pot Shanghai global flagship store in Shanghai.

At the opening scene, Zheng Kai invited many media and Internet celebrities to attend the opening ceremony, which also created a relatively big topic on the Internet.

I wonder if anyone has noticed that there are many celebrities who open restaurants. Why can only some celebrities who open hot pot restaurants live a comfortable life? Why do celebrities such as Chen He, Zheng Kai, and Joker Xue gather together to open hotpot restaurants? What is their logic for making money?

Are they really interested in the profits of hot pot restaurants? You underestimate the ambitions of celebrities.

1

Why are hot pot restaurants the best choice for celebrities?

To be fair, celebrities are human beings too, and they also want to make more money. Although the money they earn may be enough for ordinary people to spend a lifetime, it may not be enough for them. Moreover, celebrities are not always popular, and they may be replaced by lesser talents at any time. Therefore, their desire to make money is still no weaker than that of ordinary people.

In a sense, celebrities are also workers, and they are the kind of workers who are not required to pay five social insurances and one housing fund. It’s just that their wages are much higher than ordinary people.

Since they are workers, they have the desire to transform into bosses. The true meaning is to let others work for them.

Just from the perspective of celebrities, there are not many directions for them to start a business, and catering has become one of the industries that many celebrities are interested in.

Because in their view, to open a restaurant, as long as you recruit a few chefs and hire a few waiters, won’t the restaurant be open?

In fact, the catering industry is not that easy. For example: Meng Fei once opened "Meng Fei's Small Noodles". It was full of people when it first opened, but soon no one came. The reason was that Meng Fei's price for the small noodles was too high. It only cost a dozen outside. Yuan's noodles cost 30-35 yuan/bowl at his place.

Meng Fei also jointly opened a "Huangliang Yimeng" with Huang Lei. Not long ago, the company jointly established by Huang Lei and Meng Fei became the person subject to execution.

On the other hand, although the hot pot restaurants opened by Chen He, Zheng Kai and Xue Zhiqian are also troubled, their business is booming. Why is this?

(1) Chinese people love hot pot too much. Hot pot is a food that can be eaten in both north and south of my country, but each place has different taste preferences.

Take a look at Haidilao, the hot pot leader, which has helped its founder Zhang Yong become a billionaire. This is all due to foodies.

(2) For hot pot, you only need to prepare the bottom of the pot. If you open a Chinese restaurant, your chef may need to know dozens or even hundreds of dishes. If you choose to make hot pot, your chef only needs to know a few fixed pot bases. Most of the other ingredients are raw materials, and customers can just add them to the pot themselves. In addition, just learn how to make a few small desserts.

(3) It is easier to open stores on a large scale. If you open a Chinese restaurant, you may need to train the chef for a long time, but to open a hot pot restaurant, the chef only needs to learn a few things and he can open another one immediately, as long as the money is available.

2

The secret to making money in a hot pot restaurant is to earn money from fans?

Many people think that celebrities open hotpot restaurants just to harvest fans. Even if each fan contributes 10 yuan in profit, Chen He, who has 50 million fans, can still make 500 million yuan.

Is this the pattern of celebrities?

You may really underestimate them. Their small goal may be to earn 500 million quickly, instead of waiting for all 50 million fans to eat before they can earn it, otherwise Chen He will have to Wait until the year of the monkey and the month of the horse?

So the question is, how can you earn 500 million without having 50 million fans to visit Xianhe Village opened by Chen He?

The simplest way is to sell maps nationwide and recruit investors everywhere.

It is reported that if you want to open a Xianhezhuang franchise store with an area of ??200 square meters, you need to prepare about 1.95 million yuan in the early stage, of which 550,000 yuan is brand usage fees.

Assuming that the average Xianhezhuang franchise fee is 500,000 yuan, then to earn 500 million, you only need to find 1,000 franchisees nationwide.

1,000 franchise stores are difficult for many people, but for Chen He, who has 50 million fans, it is not very difficult.

Of course, recruiting and franchising is only a basic operation for celebrities. If you don’t have a strong desire, the annual franchise fee is enough.

From the current point of view, Xianhezhuang, which has only been established for one year, has opened more than 500 stores across the country, and the store opening speed exceeds Haidilao (308 stores opened in 2019). As of the end of 2019, Haidilao had only 768 stores worldwide. You know, Haidilao has been operating for more than 20 years.

At this rate of development, the total number of Xianhezhuang stores is expected to surpass Haidilao by the end of 2021. As of the close of trading on November 20, Haidilao's market value was HK$298.1 billion. Even if Xianhezhuang's valuation is only half that of Haidilao, the valuation may be as high as HK$150 billion.

It’s not that I don’t know, I’ll be shocked once I figure it out. Chen He's shares in Xianhe Village are 33.25. Based on this calculation, Chen He's worth may be close to HK$50 billion next year. In five years' time, if Xianhezhuang can open more than 2,000 stores around the world, it is not impossible that the valuation will be close to the current Haidilao. By then, Chen He's worth may even reach 100 billion.

Of course, Zheng Kai is not to be outdone and is working hard to catch up.

From a business perspective, Chen He, Zheng Kai and Joker Xue are very smart, and this is the best way for them to transform into bosses.