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What is the profit model of Sina Weibo?
First, direct profit is divided into related advertising fees and real-time search. Community-based Weibo will help Sina better understand users, including their online behavior and user characteristics, so as to help advertisers better find their target customers; The realization of search can identify useful information for users, which will have great profit potential.
Second, cross-selling can be divided into bundling; Cross-selling with other businesses of Sina; Share traffic with third-party websites.
Third, the open API is divided into revenue sharing with APP developers and content providers.
With the continuous expansion of the platform scale, the profit model will also change: we believe that for a user-oriented platform, the most wonderful thing is the continuous expansion of the platform scale and the continuous improvement of user stickiness. Although it hasn't been in operation for a long time, Sina Weibo platform has shown great potential in combining with emerging businesses such as group buying /LBS (location-based services).
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