Brief introduction of Sun Hongbin

Sun Hongbin has been in the limelight recently, but many people don't know much about him. What is his profile? The following is a brief introduction of Sun Hongbin that I have compiled for you. I hope you like it.

Sun Hongbin introduced.

Sun Hongbin, Chairman of Sunac China Board of Directors. Born in Linyi County, Shanxi Province, graduated from Tsinghua University with a master's degree. After graduating from master's degree, Sun Hongbin came to work in Lenovo Group, and then went to Harvard University to study management courses for two months.

1994 After returning to China, Sun Hongbin set up a real estate agency, which once occupied 30% of the secondary market of Tianjin real estate. Since 2003, he has served as Chairman of the Board of Directors of Sunac China.

Sun Hongbin once said: People had a good life and could not have taken risks, but because they chose their dreams, they suffered hardships and failures. Although China people pay attention to winning or losing, fighting for their dreams and ideals, even if they are unsuccessful, deserves everyone's respect. Because the world is driven by people with dreams. ?

Twenty years ago, what was Sun Hongbin's dream? Be a big national company? This dream once pushed him forward, not afraid of risks, but not reckless. Sun Hongbin is more sensitive to the market than ordinary people-does Liu Chuanzhi rate him as a minority? Can judge the situation and see the ending at a glance? People, but this sensitivity has already stepped out of the beat of the market in advance.

Sun Hongbin is a different kind of enterprise.

In China business circles, Sun Hongbin is an anomaly. If Shi Yuzhu and Chu are people who once fell and made a comeback, then Sun Hongbin, who has fallen and made a comeback twice, will find it hard to find a second person. It turns out that this big coffee has been ups and downs for half his life. He is from Shanxi. He was born in the countryside and left home to study at the age of thirteen or fourteen. He volunteered for the college entrance examination, went to Wuhan to study water conservancy, and then went to Tsinghua for postgraduate study. 1985, Sun graduated from Tsinghua University. 1988, Sun Hongbin saw Lenovo's recruitment notice and thought it was an opportunity to realize his self-worth, so he joined Lenovo. From an ordinary employee to a director manager, 1990 was promoted to the manager of enterprise development department of Lenovo group, covering 18 branches opened all over the country. At this time, Liu Chuanzhi also took a fancy to the young man's talent and cherished it especially, but it was precisely because of Liu's affection for Sun? Spoil? The frivolous boy became more and more courageous and did something that made Liu angry. Then Sun's first plunge reached a low point. Sun Hongbin was criminally detained by Beijing Haidian police on May 28th due to irregular financial use in Lenovo. 1990. 1On August 22nd, 992, after a long period of 27 months in Haidian Detention Center, Sun Hongbin received criminal judgment, who was sentenced to five years' imprisonment and charged with misappropriating public funds of 6,543,803 yuan. At the beginning of 1994, Sun Hongbin was sentenced to a reduced sentence by the Beijing Intermediate People's Court 1 2 months a year,1released on March 27th, 994.

After Sun was released from prison, Sunco was founded in Sun Hongbin on 1994 and entered the real estate industry as a real estate agent. 65438+August 0994 Sun Hongbin, who founded Shunchi Early Foundation in Tianjin, borrowed 500,000 yuan from Liu Chuanzhi for faster development than usual. At the beginning of 1995, with the support of Liu Chuanzhi and the chairman of Zhongke Group, Sunco, Lenovo Group and Zhongke Group established Tianjin Zhongke Lenovo Real Estate Development Co., Ltd., and with the help of Liu Chuanzhi, Sun's company is getting better and better and developing well. In 2004, Sunco has become one of the largest national real estate enterprise groups in China, and Sun Hongbin, who has been trained for 10, is back in the spotlight again. However, the good times did not last long. Sun Hongbin was far away from him? Sunco empire? Only one step away, but failed. In order to achieve the performance target, he grabbed the land at a high price, developed it quickly and paid back the money quickly, although at the end of 20 14, he surpassed Vanke to win the real estate industry championship with 9.5 billion sales. However, the sales return is weak and the capital chain is extremely tense, which is unsustainable. The pressure of macro-control finally dealt a fatal blow to this running all the way company. A year later, Sun Hongbin fell into the bottom of his life for the second time, and the real estate kingdom he founded at the age of 4/kloc-0 collapsed instantly. The first time, Sun's failure in Lenovo may be due to his behavior and youth, and the second time should be due to his strategic radicalism and business model.

When people thought that Sun Hongbin really fell this time, he set up Sunac from a new stove and put the company on the Hong Kong Stock Exchange in just four years.

Sun Hongbin becomes real estate? Hunters?

Sun Hongbin in Shunchi era? Young and frivolous? , full of pride. A widely circulated story goes like this: In a real estate internal forum in July 2003, when Sun Hongbin spoke, he challenged Wang Shi of Vanke. Sunco's sales this year will reach 4 billion yuan, and our medium and long-term strategy is to be the first in the country. That is to say, we should surpass everyone present, including Mr. Wang. ?

Wang Shi's answer at that time was slightly angry: you can't surpass Vanke so quickly. Should we pay attention to controlling risks?

Then there are inspirational stories. After Sunco, which suffered from the capital chain crisis, was sold to Jin Lu Real Estate, Sun Hongbin quickly returned to establish Sunac, and led Sunac to successfully become a club of 100 billion housing enterprises this year.

After two failures, two quick recoveries, and re-standing at the top of the industry, Sun Hongbin accomplished something that was almost impossible for outsiders.

In recent years, he has taken another name. The king of mergers and acquisitions, which is in line with its usual practice. 20 12 there was a heated debate about the integration of green. Although it failed to acquire Greentown in the end and parted ways with Song Weiping, the former big brother, Sun Hongbin gained a very weighty platform for integrating Greentown and the support of public opinion. Subsequently, Caesar and Yurun's two heavyweight mergers and acquisitions were forced to terminate, and Sun Hongbin still listed mergers and acquisitions as Sunac's main strategy. He repeatedly stressed that Sunac has gained a good reputation in the M&A market.

Did M&A give Sun Hongbin a taste? At a time when land prices in first-and second-tier cities are getting higher and higher, we will leverage more returns with lower costs and rapidly expand the scale of enterprises. Over the past two years, mergers and acquisitions have become the most important way for Sunac to acquire land. It is understood that about two-thirds of Sunac's land reserve comes from mergers and acquisitions.

In particular, Sunac's performance in 20 16 really can't hide Sun Hongbin's thirst for scale: in the rapid expansion of the land market, it has invested several land kings, ranking first in the list of land acquisition by real estate enterprises in 20 16; At a cost of nearly 654.38+04 billion, it acquired the relevant equity and creditor's rights of 465.438+0 target companies under Lenovo's Kerong Zhidi, and then acquired a number of real estate projects, and took a high-profile stake in Jinke (000656. SZ), a leading real estate enterprise in Chongqing. In less than three months, Sun Hongbin's shareholding in Jinke Co., Ltd. has reached 20%, just one step away from the position of the largest shareholder.

Some critics believe that Sun Hongbin, who won during Shunchi, is back.

In fact, a careful comparison shows that Sun Hongbin played different roles twice: 10 years ago, Shunchi led by him was a dark horse defeated by speed and eventually became the prey of Lu Jin; 10 years later, Sun Hongbin became a real estate circle? Hunters? , take the initiative to find their prey.