Learn new things quickly, study quickly, and master effective methods for unfamiliar things quickly.

I am an unknown handyman in the operation practice of 20 18. Combined with the knowledge learned in three classes, I worked as an intern in a venture capital service company (fast work content? Research (meaning rapid research) also has some shallow internship and job-hunting experience. I output an article that can help readers quickly understand new things, hoping to inspire readers and archive my experience.

First of all, the person who is suitable for reading this article should be a friend who wants to know something new (Internet products) and is about to/looking for an internship (especially the Internet). So write around two points: internship and job hunting, and know something about the Internet.

The development of Internet industry is changing with each passing day. In this long river, there will always be some new things, such as artificial intelligence, enjoying the economy, new retail and so on. There will also be something that appeared very early, and it has revived for some reasons, such as live broadcast and blockchain. Therefore, if you don't have the time and energy or simply know something online, it is a good choice to master the skills of QR. Similarly, in the process of finding an internship, there will always be some people who encounter various problems. Maybe students with little knowledge are wondering what kind of internship I should look for, or why I can't get an interview invitation when I look for an internship. People with strong hands-on ability and wide knowledge began to think about what kind of product this operation post is and whether it will help my career planning after going. So I also need to know the relevant information to prepare for the internship.

For students looking for internships, many people don't know the general situation of the products where the interview position is located, and they don't know what kind of people they expect to recruit. The main factors leading to the failure are also these two points, and the mismatch of information between the two sides has become the reason for the failure of the interview.

What kind of internship to find: there are two ways to recommend it to everyone. The first is to choose from what you like and what you can do. Take myself as an example. I majored in mechanical design and manufacturing. After studying, you should find a job in a factory or car decoration. I like the internet industry and hope to engage in product operation positions. I have a great sense of accomplishment by enhancing product value and bringing better user experience through operational means. Between what I like and what I can do, I chose the former, so I didn't study hard in college, but the experience of the club was richer. When looking for an internship, we also choose from what we like and what we can do. In the case of limited ability, we suggest what we can do to find a position, and then look for job-hopping opportunities in the follow-up work.

The second method is to determine whether this position matches you. Determine the industry and then determine the company, and make it clear when looking for a job. If you don't agree with yourself, it is a waste of time. Here's how to determine company information:

Campus recruitment will also ask for interviews, especially HR interviews.

Information interpretation: The above information is easy to find. For company information and product experience, please refer to the financial report and financial report analysis of listed companies, official account of WeChat, values Baidu or official website.

The basic information of a startup (financing information, product scheme) depends on the 36Kr whale logo. If it's big, it's easy to find information in official website, so I won't go into details here.

Look at the data: there are many dimensions of data, and it is often mentioned that the dimension to be measured is the user order. Go to ASO 100 to search for applications, and you can see the application data of Apple and Android, which is more convenient. Other data types, such as version retention rate, running water, and the proportion of paying users, are rarely disclosed. Go to the official to disclose the information, or it will be gone. ....

Importance: The iteration speed of product update can also be known from the application market, and can be found in ASO 100. The update iteration speed of general start-up products is faster. The disclosure of information can be seen from the public statements of company executives, official media (Weibo WeChat) and various press conferences held by the company. For example, Baidu's driverless car has not been mass-produced yet. From the beginning of Baidu's research and development to the present, we can hear the information points mentioned by Li Yanhong and company executives on various occasions: "three years of commercial use, five years of mass production", "the earliest mass production in 2020" and "Apollo plan release", which shows that Baidu attaches importance to unmanned vehicles, so unmanned vehicles are very important products.

Connection: A big company will have several core products, and then there will be a bunch of auxiliary products around the core products, as well as some innovative products and marginal products. For example, Meituan provides services for users around eating, drinking and having fun. It is the company's core product, and its auxiliary products include Meituan takeaway and cat's eye movies. Innovative products include the US Mission taxi that will be launched soon. Marginal products (sorry, I don't know much about the marginal products of Meituan ...) are marginalized products as the name implies and are not valued. This product naturally has no development potential and there is no need to go.

Do as little research as possible on core products, because becoming a core product means that the product is very mature. Whether it is school recruitment or internship, jobs are rarely published and the requirements are very high. Even if there is a job, it may be a handyman job.

JD here does not refer to JD.COM, JD = job description, it means job description.

After understanding the company and products, it's time to learn JD (it is recommended to learn in order)! JD generally includes job description and job requirements:)

If you can analyze JD, you can know whether this internship is a basic executive position or a valuable position, and what abilities and requirements it prefers. Only by clearly understanding the position information can you know the matching degree with the position. Let's take a look at the case of job description and requirements. JD comes from a practical monk, without product name and job name, to ensure the analysis effect.

Job description:

User operation interns -2 people

1, write a good copy, sell a cute face, enter 6 activities, and return the details.

2, willing to sign in, keen on APP rules and gameplay such as point redemption.

3. Experience in introducing KOL independently, maintaining core users, and mining and motivating seed users is preferred.

4, copywriting is preferred, and the title party welcomes it.

5. Short videos, live broadcasts and other APP heavy users are preferred.

Job requirements:

-Familiar with users and product features of UGC or community products?

Strong communication and coordination skills, meticulous and patient work, strong sense of responsibility and team spirit?

-active thinking, clear logic, creativity, strong planning ability and strong learning ability?

Work five days a week and practice for more than six months?

The analysis is very simple, just find the classification of keywords and work content. JD above looks good, and it is a good internship position. Because of "digging and motivating seed users" and "being familiar with XXX rules and gameplay", we can judge why the operation practice of video products/product modules is based on job descriptions, and the work content is related to the introduction and retention of copywriting and user incentives. At the same time, I also hope that the people who come to recruit can be stronger. Further analysis may contribute as much production video as possible to motivate users and give the video a good title. Ignore 2 or 3 directly for job requirements (useful nonsense). Article 1 thinks that this product is a content or community product, and article 3 thinks that it is a full-time internship position, which means that there are no vacancies for freshmen to juniors, and graduate students basically do not meet the requirements, only seniors are more qualified, which means that HC (employment opportunities) may be given.

So finally, to sum up, this position # is content/community product # search # user operation internship #, and the typical requirements are # copywriting related #, # understanding video content is helpful for users to introduce, # seed users to mine, motivate and retain #, and it is better to add points if # experience is more relevant # and "ability is stronger".

Let's find a bad internship JD.

Job description:

1, processing, sorting and analyzing the feedback from users (headline creators) to provide support for product improvement of headline numbers; 2. Responsible for maintaining high-quality users, sorting out the author's feedback and analyzing daily data; 3. Answer daily questions about headline numbers inside and outside the company.

Job requirements:

1, patient and meticulous; 2. Excellent learning ability and data analysis ability; 3. Good at communication and teamwork, with a sense of responsibility and ability to withstand pressure.

This is easier to analyze. Although there are three job descriptions, there are actually two contents: sorting out and feeding back to the product side for the headline author and answering common product questions. According to "feedback" keywords and other types of work content, it is only a basic executive post. Job requirements are all useful nonsense.

About bonus items: some bonus items will be written in JD, and some need you to study and understand. Being able to get extra points means that you exceed the expectations of the employment standard, which means that you may provide it, so finding extra points in JD is the key to the success of the interview.

Overview: To make an overview before QR is to describe the product, what product/function it is, what it can do/provide in one sentence. For example, this is a creative community where anyone can create. You can introduce and analyze some articles from official website, or experience them yourself.

For whom: there is no need to do user profile analysis here (there is no data, so it is not feasible), so the method of rapid research is to infer from the core functional services provided by the product. For example, Aauto Quicker provides short video playback and uploading. As the core content of the product, short video type is shot in the background of rural third-and fourth-tier cities. Then users can be roughly divided into content contribution users and content browsing users who shoot videos in rural third-and fourth-tier cities.

What is its purpose: user scenarios, and to simply analyze what the product has achieved.

Resources: There are many resources for a product. Just list a few key resources. Generally speaking, for content products, resources are the content precipitated by the product and the users who contribute the content.

Features: What are the core highlights? What kind of performance has been improved around this highlight? For example, today's headlines are for content distribution. After the introduction of short video, the ability of product content distribution can be strengthened, and the average user duration becomes longer.

Time point: Why did something that appeared earlier become popular at a certain time point, and why didn't it become popular before? Live broadcast, for example, has already existed. Why did it suddenly happen on 20 16? According to statistics, there are about 200 live broadcast platforms in China, the scale of which is comparable to the "Hundred Regiments War" of group buying websites that year. There are many live broadcast platforms, and the live broadcast methods and contents are different.

Deep thinking: the psychology of users when using this product (it is best to experience it personally), and the market environment includes the development trend and market space in the market. The business model is to achieve profit by providing products and services. The general mode includes membership fee (Momo member), advertising revenue (Baidu search advertisement, vendor ranking fee on takeaway), selling products (virtual items in the game) and collecting commissions (e-commerce platform). Personally, I feel that the interview will not ask about the business model, but the product manager, especially the business manager, will. The business model feels that the answer is this: in the form of Saas service, the annual fee and the value-added service fee of the analysis module are charged through the basic software function of the platform.

Competitive product analysis is essentially a "comparative research method" of anthropology. First find out similar phenomena or things, then divide them into tables according to the purpose of comparison, and then further analyze them according to the comparison results. This answers what competitive product analysis is. Competitive product analysis is a qualitative research method to study user behavior, and the process is probably competitive product selection+analysis dimension+analysis criterion.

END: After all, quick research is just quick research. Learning new things quickly and preparing for internet practice (especially if you don't know much about relevant information) is of little use. However, if you want to fully understand an industry, you still need to spend more time and energy, fearing the depth behind each industry, even if it is vertical segmentation.