How to be an agent from scratch

For self-made entrepreneurs, the methods and skills are different, but the requirements for ability and quality are usually the same.

1, extensive social relations

After graduating from college, Chen went to an advertising company in Wuhan as a salesman. On one occasion, the company sent several male salesmen to a company to talk about an advertising business of 80,000 yuan, and all of them returned empty-handed. After Chen Meizhen took over, she first investigated the interpersonal relationship of the company's chairman. She learned that her college classmate Wan Ling was the niece of the chairman, so she invited Wan Ling to lead the way to help. Because she is beautiful and eloquent, after some negotiations, she quickly won the business. A year and a half later, Chen Meizhen founded an advertising company. Although she didn't have much money at that time, she made good use of her advantages and established a wide range of relationships as a salesperson. Her company soon had a small impact.

Strategic analysis: self-made entrepreneurs have no financial strength, it is difficult to hire or afford high-level talents, and there is not much money for advertising or marketing. Therefore, most of their business sources at the beginning of their business depend on social relations. Even if you start from scratch and have no social relations, the first thing to do in starting a business is to establish a wide range of social relations so that more people are willing to help you.

2. Wise foresight

Wang Juan, who was laid off from a clothing factory, is a smart and fashionable person. Seeing the emergence of DIY leisure entertainment in the city, she believes that if there are DIY shoes under the trend of DIY, there will be a market. A pair of ordinary shoes, after her careful "dressing up", have surprising details. Fluffy, fluorescent bands, plastic stars, the moon ... will all be decorations for shoes. Attracted by Wang Juan's ideas, her DIY shoes bar is often crowded with young people who like novelty. Half a year later, Wang Juan, with his keen judgment, started a new world of getting rich.

Strategic structure: For self-made entrepreneurs, if they want to succeed, they must seek a good project or product. At this time, there are generally three points to consider: first, the product or project should conform to the trend of social development; Second, the product or project should be different; Third, when promoting products or projects, little or no start-up capital is needed. This requires entrepreneurs to grasp the future development and changing trend of the market, so as to find and occupy a place.

3. Good reputation and character

As the head of the glass products company, Chen Yadong can have a brilliant career today, without being honest with others. When he started his business, his factory was still a small workshop and relatively poor. He can't afford to pay a high salary to recruit suitable talents, but he treats his employees with integrity. After several years of hard work, his credibility has been greatly improved, and many technical talents and other small workshops are willing to join him.

Strategic analysis: Self-made entrepreneurs, because of their small business scale, will not have a high business reputation. At this time, it is necessary to use the personal reputation and character of the entrepreneur as a guarantee. Only in this way can others be willing and dare to cooperate with you. After people believe in you, they may believe in your career and products.

4. Industriousness

While working in a flower shop in the provincial capital, Zhu accidentally broke a pot of wild bluegrass. He offered 10 yuan as compensation, but the boss said he should at least take 50 yuan. Zhu didn't take it to heart, because this kind of flowers is everywhere in his hometown. So, he took time to go home and dug several sacks of wild bluegrass, which sold well as expected. So he went to work, working alone. Dig wild bluegrass from my hometown and transport it to the provincial capital. It's a long way and it's hard, but Zhu took pains to travel back and forth between the provincial capital and his hometown, and started a business without money. In less than a year, he earned twice as much money as when he worked.

Strategic analysis: Compared with competitors with deep pockets, self-made people need to make more efforts. Do more work and give more love, and your customers will be moved. This is the strongest competition. People who start from scratch generally have to do it themselves, so be prepared before starting a business. The market was robbed, not waited for.

Be careful, the misunderstanding from scratch

Some people already have the ability and quality to start from scratch and have mastered the corresponding methods and skills, but before putting them into action, they must understand and recognize some problems and get out of the misunderstanding.

1, no success.

After graduating from college the year before last, Liu Wei decided to start his own business without finding a satisfactory job. As he had no savings on hand, he chose some jobs that didn't require much money, thinking that even if he didn't succeed, he didn't get anything. He has worked as a product agent, opened a small restaurant, a video store and so on. In the end, he didn't do much because of carelessness and wasted a good time.

Reminder: Most self-made people can't do without the full support of relatives and friends. Failure will disappoint them and make them doubt your ability. More importantly, it will bring some unnecessary losses to your business partners. In this case, it will affect your business reputation in the future or when you start a business again.

2. It is better to start a business alone.

Mr. Wu has been idle since he was laid off and has always wanted to open a small shop. He found that the business of a pot-stewed food shop in the community was booming, so he was eager to try. However, this is not only a big investment, but also takes into account all aspects such as procurement, processing and sales. Later, he and his friends opened an "immortal chicken" chain store by joining. To this end, Mr. Wu not only saved more than 10 thousand yuan in equipment costs for braised pork, but also saved several thousand yuan in working capital.

Reminder: Self-made people need more extensive support and cooperation, and the best way is to start a business in partnership. Several like-minded people with their own strengths can complement each other and work together to make up for the lack of material conditions. Partnership with others is also a benefit-sharing relationship, and partners will join the venture wholeheartedly.

To take a step from scratch

We should do what we can according to our actual situation and decide whether to start a business. We can also find some ways to avoid detours. The following focuses on two points:

1, no investment or less investment

After Tao Qingyu, who lives in Shanghai, was dismissed by his unit, he saw a small chain store in his residential area, and his business was booming. He thought to himself, it is better to open his own chain store. But as soon as he inquired, the investment in running a chain store would cost at least 60,000 to 70,000 yuan, so he had to give up. Later, Shanghai Pudong Development Bank signed a contract with Lianhua Convenience to launch a franchise loan business of "investing 70,000 to be a small boss" for entrepreneurs. As Lianhua Convenience provides collective guarantee for entrepreneurs as a partner, Shanghai Pudong Development Bank can provide 70,000 yuan of entrepreneurial loans to applicants who have passed the qualification examination. Tao Qingyu submitted an application after learning about it, and opened her own chain store as she wished.

Reminder: If you need more funds, you can attract other people's funds through your own wisdom or use other business factors, such as business skills, technology and other intangible assets to replace or make up for the shortage of funds.

2. Choose featured products or services

Wei Li, who graduated from the Horticulture Department of Agricultural University, is not happy in a company with different majors. Later, he found that there was a kind of flower bonsai called "Dancing Grass" with great prospects. This project has a lot of investment, but few people participate. As Wei Li studied gardening, he was confident in his investment in Dancing Grass. He asked someone to help him with a loan. Unexpectedly, in less than a year, he had a relatively rich income.

Reminder: people who have projects with less investment and quick results will enjoy them themselves, and it is difficult for you to find them. Even if you find it, others will follow. Before long, there will be many competitors around you. Therefore, self-made people should seek special products or services, also known as differentiated products or services, in order to survive in the cracks of the market, which rarely attracts strong competitors.