Introduction and detailed information of Zhejiang Satellite TV

Development History

On January 1, 1994, Zhejiang TV Station’s first set of programs began to be transmitted by satellite, with the call sign "Zhejiang Satellite TV", effectively covering the country and more than 40 surrounding countries and regions. The region has a population of 2 billion and is broadcast by more than 95% of cable stations across the country. It has a relatively fixed audience of 150 million, of which about 100 million are urban viewers. In the early days, most of Zhejiang Satellite TV's programs focused on promoting Jiangnan culture and analyzing Jiangnan's economic development model, and were especially famous for news programs. "News Supermarket" had a certain influence across the country.

In 1999, Zhejiang Satellite TV rebuilt the entire news production and broadcasting system, positioning the news system on digital and networked news production and broadcasting that combined tape and tape, and proposed centralized management of news resources and future-oriented Various ways of broadcasting news.

In 2000, Zhejiang Satellite TV launched the cultural interview program "Yani Interview".

In 2003, Zhejiang Satellite TV began to implement channel operation. Through the establishment of a marketing center to integrate channel operations, a large-scale event group is established to plan major events.

In 2004, Zhejiang Satellite TV determined the theme positioning of "Entertainment Wealth" and launched two columns: "Entertainment Wealth" and "World Zhejiang Businessmen".

In 2005, Zhejiang Satellite TV implemented the "Seven Swords from Jiangnan" plan-introducing seven TV producers and hosts, forming seven TV production teams, and creating seven evening Programs or activities, purchase and broadcast 6 "4+1" model exclusive dramas.

In 2006, Zhejiang Satellite TV, in addition to leveraging its advantages in producing news programs to continue to expand and strengthen news programs, also launched its own entertainment flagship programs, such as the talk show "Too Coke" and "Dating on Location" Entertainment programs are beginning to take shape, such as the program "Boys and Girls" and the variety show and competition program "Qikai Sheng Sheng".

In 2007, Zhejiang Satellite TV injected modern humanistic concepts into its programs, highlighted humanistic and wealth values, and focused on "entertainment·humanities". In the same year, the singing variety show "I Love to Remember Lyrics" was launched and the "Maiba City Showdown" event was launched. In the same year, original columns such as "Citizen Action" and "College Student Music Festival" were launched.

In 2008, Zhejiang Satellite TV created "I Love to Remember Lyrics", its spin-off program "Love to Sing to Win", and the interactive music program "I Am the Judge" to form the "Three Musketeers of Variety Shows". On August 25, the channel was revised to establish the "China Blue" brand positioning. China Blue

In January 2009, Zhejiang Satellite TV launched the entertainment program "I am the Grand Judge". On August 28, the Taiwanese song "The Sea and the Sky Are Blue All the Way" was released. On September 28, the channel implemented high- and standard-definition simulcast.

In March 2010, Zhejiang Satellite TV launched the large-scale humanistic documentary "West Lake". In July, the music talent show "Extraordinary" was launched.

In April 2011, Zhejiang Satellite TV launched the variety show "China Dream Show" for civilians to realize their dreams. In March, the large-scale news campaign "Going to the Blue Ocean" was launched.

In 2012, Zhejiang Satellite TV launched the concept of "First Dream Channel". In July, the inspirational music review program "The Voice of China" was launched. On September 1st, a Taiwan celebration party was held, and the Taiwanese song "Dream Sky Is Extraordinarily Blue" was released.

In January 2014, Zhejiang Satellite TV held the "First China Blue TV Program Original Model Competition". In April, the parent-child reality show "Daddy is Back" and the dance program "China's Good Dance" were launched. In July, the food reality show "Twelve Flavors" was launched. In August, advertising revenue soared from 600 million to 4.8 billion, an increase of 7.5 times, and the national ranking ranked among the top three from ninth. In October, the outdoor competitive reality show "Running Brothers" was launched (renamed "Running Brothers" in 2017).

In August 2015, the seventh anniversary of "China Blue", advertising revenue exceeded 8.5 billion. In November, the original development program "Burning Boy" was launched. In December, the large-scale humanistic documentary "Southern Song Dynasty" was released.

In January 2016, the suspenseful outdoor reality show "24 Hours" and the indoor competitive reality show "Ace vs. Ace" were launched. In March, the large-scale humanistic documentary "Art: 30 Degrees North" was launched. In April, the inspirational competitive sports reality show "Come on Champion" was launched.

On August 2, it was broadcast in Macau through Macau Cable TV Channel 159. In November, the inspirational music competition reality show "The Voice of Dreams" was launched.

In April 2017, the youth inspirational growth show "High Energy Youth League" was launched. In July, the live star improv comedy program "Happy Drama Club" was launched. In October, the acting competition inspirational variety show "The Birth of an Actor" was launched (renamed "I Am an Actor" in 2018).

On February 14, 2018, Zhejiang Satellite TV restarted the Spring Festival Gala after 11 years, launching "2018 China Blue Burning Love New Year's Eve", and "Zhejiang Satellite TV New Year's Eve Concert" and "Zhejiang Satellite TV Mid-Year Ceremony" ", "Zhejiang Satellite TV Spring Ceremony", "Zhejiang Satellite TV Autumn Ceremony", "Weibo Night", "Bazaar Star Charity Night", "Zhejiang Satellite TV Double Eleven Carnival Night", etc. together form the China Blue party content matrix. On September 12, the standard definition version of the channel was broadcast at 16:9, and the station logo and rebroadcast of CCTV News Network were still 4:3. The meaning of the TV culture logo

The name of Zhejiang Province comes from "Zhejiang", also known as "Qiantang River". The white curve in the middle of the logo represents the Qiantang River, the mother river of Zhejiang; it also looks like the Chinese Pinyin letters. Z". Jiangnan has a lot of water and rain, so the station logo uses blue as the background color to represent the lingering Jiangnan, which has bright regional characteristics. The entire Taiwan logo has a shape similar to "Zhejiang Province". Channel slogan

"Zhejiang Satellite TV, China Blue"

On August 25, 2008, Zhejiang Satellite TV launched the "China Blue" brand positioning with the color of the station logo as the theme. Blue has no boundaries, and the realm comes from far away! "Spring comes, the river is as green as blue"! It uses abstract colors as the theme to differentiate it from other satellite TVs. The channel has distinctive features. The blue color exuded artistic and humanistic atmosphere is the true quality of Jiangnan culture. , adding a humanistic touch to Zhejiang Satellite TV. Channel anthem Song title Singer "The sea is vast and the sky is blue all the way" Andy Lau "The dream sky is exceptionally blue" Eason Chan Mascot

The mascot of Zhejiang Satellite TV is a cute blue whale named Blue Star. Zhejiang Satellite TV's mascot - Blue Star

"Blue Star" was formerly a singing pitch system used for online interactive music communities, and later became the scoring software for many variety shows of Zhejiang Satellite TV. After the "China Blue" brand of Zhejiang Satellite TV was launched, Superstar Blue transformed into the mascot - the cute blue whale and became the star of Zhejiang Satellite TV. On August 28, 2009, at the China Blue first anniversary celebration party of Zhejiang Satellite TV's "Star China Blue", Andy Lau grandly announced the birth of "Blue Superstar", and Fan Bingbing personally witnessed the dream debut of "Blue Superstar". Arrangement Plan Period Arrangement

Starting from the prime time on the evening of May 15, 2008, Zhejiang Satellite TV urgently canceled the evening TV series and broadcast live special reports of CCTV Comprehensive Channel. On May 16, Zhejiang Satellite TV canceled all TV dramas and direct sales advertisements between 7:00 and 24:00, and broadcast live special reports on CCTV comprehensive channels. At the same time, special news produced by Zhejiang Satellite TV is broadcast live every two hours.

In 2009, Zhejiang Satellite TV focused on news and created a "3+1" news program: one hour of "News Breakfast" + "Today's Securities Morning Edition" in the morning; two and a half hours of evening news There are three news programs: "Securities Today" + "Looking for the King" + "Zhejiang News Network" + CCTV's "News Network" and the news magazine program "Good Night! China".

In 2012, Zhejiang Satellite TV refined its variety show columns, accelerated its news and culture columns to prime time, and launched the "Dream Trilogy" of self-produced dramas. In terms of cultural programs, Zhejiang Satellite TV broadcasts the revised "Defense of Marriage" at 21:21 from Monday to Tuesday. The program "Perfect New Life" is broadcast from Wednesday to Thursday at 21:21. At 21:21 on Sunday, Zhejiang Satellite TV plans to launch a cultural program "Humanities Deep Breath", which will mainly broadcast documentaries.

On June 7 and 8, 2015, Zhejiang Satellite TV adjusted its daytime schedule and broadcast the ninth season of "China Dream Show" from noon to afternoon. The "Dream Show" will continue to be broadcast during the time slot. During the Friday prime time in the second, third and fourth quarters, Zhejiang Satellite TV will broadcast "Running Brothers Season 2", "Running Brothers Season 3" and "The Voice of China Season 4".

In 2016, Zhejiang Satellite TV adopted "overlay arrangement" and launched two original variety shows on Friday prime time in the first quarter, the indoor competitive variety show "Ace vs. Ace" and the first series of suspenseful outdoor variety show "Second Edition". "Fourteen Hours" will be scheduled for 20:20 and 22:00 on January 22 respectively. Image packaging

Zhejiang Satellite TV's "Water" series of promotional videos highlight and strengthen the regional cultural characteristics of the water town in the south of Zhejiang Province, and interpret Zhejiang Satellite TV's "elegant culture" program positioning and graceful channel style. The "Water" series of promotional videos have been improved and perfected year by year, and have become the brand of Zhejiang Satellite TV channel packaging, recognized and accepted by the audience.

In February 2018, Zhejiang Satellite TV’s channel visual packaging with the theme of "Dreams Blooming" was launched. The special design of the colorful dust blooming under the blue sky in the packaging means that everyone's brilliant dreams bloom dazzlingly under the blue sky, reflecting the packaging concept of "the sky of dreams is exceptionally blue". At the same time, the packaging continues China Blue’s consistent red and blue color scheme and colorful square particles, which not only makes China Blue recognizable, but also becomes more emotional and dynamic. The folded corner design is also highly consistent with the Chinese Blue Master LOGO, forming a whole.

Main programs: Regular programs: News "Zhejiang News Network", "News in Depth", "Today's Focus", "Today's Commentary", finance and economics "Chinese Business Revelations", "Today's Securities", entertainment "Good Looking at China Blue", TV drama "China Blue Theater" "China Blue Weekly Theater" Seasonal broadcast programs Music category "The Voice of China" "The Voice of Dreams" "One Voice" (original "Who is the Great Singer") "Chinese Good Poetry" Competition category

" "Run" (formerly "Running Brothers") "Come Champion"

"I am an actor" (formerly "The Birth of an Actor") "Ace vs. Ace"

"Two "Fourteen Hours" "Big Ice"

"Iron Ambition" "This! It's Slam Dunk" Comedy "Happy Drama Club" "Comedy Story" Food "Familiar Taste" "Spicy" (Original "Twelve Flavors") "Delicious Hunter" "Flavor of the World" Lifestyle "Hello! Lifestyle Home" "Come on for a good body" "It's great to meet you" "Women have something to say" "Children's Health" Puzzle Category "The Same Class" "Intelligence Builds the Future" "Young Chinese School" Other categories "Where is the Magic Partner" "Beautiful House" Party Category

"Zhejiang Satellite TV New Year's Eve Concert" "Chinese TV Audience" Festival"

"Zhejiang Satellite TV Mid-year Ceremony" "Zhejiang Satellite TV Spring Ceremony"

"Zhejiang Satellite TV Autumn Ceremony"

"2018 China Blue Burning Love New Year's Eve" "Zhejiang Satellite TV Double Eleven Carnival Night" "Harper's Bazaar Charity Night" "Weibo Night" Other programs 1. Other variety shows

1. Music and singing categories: "I Love to Remember Lyrics" "I Am "Grand Jury", "Extraordinary", "Pepsi Qun Yin", "McBa Heroes", etc.

2. Celebrity Comprehensive Category: "Happy Blue Sky", "You Will Win If You Love Singing", etc.

3. Dream public welfare categories: "China Dream Show", "Dream New Life", "Citizen Action", etc.

4. Idol Development Category: "Burning Boy", "Bee Girl Team", "Born" "The Best of Us", "The Best of Us", "The Real Boy Who Dreams of the Olympics", "Youth Trainee", etc.

5. Dance talent show: "Chinese Good Dance", "The More You Dance, the More Beautiful" etc.

6. Celebrity parent-child category: "Daddy is Back", "The Stars Know My Heart", "Baby's Big Conjecture", "The First Time in Life", "Daddy Answers", "Mother's Love", etc.

7 , Celebrity gourmet categories: "Eat the World", "Eat on the Road", etc.

8. Puzzle and puzzle categories: "Heartbeat Argentina", "Ace: Impossible", "Who Dare to Stand Up", "Stars" "Secret Room", etc.

9. Outdoor reality shows: "We Are Seventeen", "High Energy Youth League", "Journey to the West", "Challenger League", "I Go to School", etc.

10. Sports and competition categories: "I'm the Best", "Heir of Greenery", "Chinese Star Jump", "Almighty Ultimate King", "Chinese Champion", etc.

11. Comedy and Funny Categories: "Chinese Comedy Star", "Who Laughs Last", etc.

12. Talk show categories: "One Weekly Show", "Yuppie Talk Show", etc.

13. Marriage and dating categories: "Turn around and meet someone", "Boys and Girls", "Full Goddess Fan", "Lianliankan", "Defense of Marriage", "Forward for Love", "Holding Hands in Love Village", etc.

14. Celebrity Couples Category : "With You Along the Way", "Let's Go to Love", etc.

15. Celebrity Interview Category: "It's So Good", "Walking with Excellence", "Yani Interview", "Talk to the Heart", "True Star" "Talk Adventure" "Feng Yun Ji Hui - G20 Interview with Yang Lan"

16. Cultural and historical categories: "Good Chinese Stories", "So That's How It Is", "Go Up! Poems", "Chinese Characters Fengyun Hui", etc.

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17. Venture capital and entrepreneurship categories: "I am born with talent", "I am the founder", etc.

18. Health and medical category: "Because I am a doctor", "Health 007", "Pediatrics" Doctor", etc.

19. Star talent categories: "I'm Not a Star", "Applause", etc.

20. Amateur talent categories: "The World's Talent Show", "Drama Fan Arena" Etc.

21. Lifestyle categories: "Almighty Home Emergency", "Undercover Super Model", "Happy Big Deal", "This is Life", "Three Women and One Drama"

""National Oscar", etc.

22. Variety show derivatives: "Running Man is Coming", "The Secret That Cannot Be Told", "Kool My True Voice", etc.

23. Taiwan Celebration Party Categories: "Star China Blue Anniversary Celebration", "Star China Blue Second Anniversary Celebration", "Zhejiang Satellite TV's "Toward the Fifth Anniversary, Let Dreams Fly" Taiwan Celebration Party", "Because of You" Zhejiang Satellite TV's China Blue 10th Anniversary Theme Party", etc.

24. Other genres: "I See You Have a Show", "Entertainment Dream Factory", etc. 2. Humanities Documentary "West Lake", "Southern Song Dynasty", "Art: 30 Degrees North", "Xiling Seal Society" "One Book, One City", "Elegant Qiantang", "Wuzhen", "Pioneer", "Humanities Deep Breath", "Zhejiang Cultural Geography", "Thousand Island Lake", "Green Waters and Green Mountains Are Gold and Silver Mountains", "Hangzhou", "Chinese Villages", "Fall in Love" China", "Standing on the Wave" and other three, news feature films

"Looking at Zhejiang from the Splendid World", "Looking at Zhejiang from the Great Land of China", "Looking at Zhejiang from all over the world", "Towards the Blue Ocean", "Looking at "Two Mountains" on the road Changes", "Zhejiang People on the New Silk Road", "Rural Revitalization Strategy Everyone Talks" and other hosting lineups. Hosts host programs such as Hua Shao's The Voice of China, China's Good Dance, Refreshing Food Travels the World, Out of Applause, etc. Zhou Libo's China Dream Show, One Zhou Libo Xiuyi I Love to Memorize Lyrics, Good Chinese Dance, This Is Life, I See You Have a Show, etc. Chen Huan’s Chinese Dream Show, Chinese Comedy Star, Heartbeat Argentina, Happy Blue Sky, etc. Lin Jieni’s Food Travels World, Happy Blue Sky, Chongguan I am the best, I am born to be a perfect goddess fan of Shen Tao, for the first time in my life, I am born to be talented, Almighty Extreme King, etc. Xu Qianhui news is in-depth, China Good Story, Entertainment Dream Factory, China Blue Express and other gentle and refreshing food lines The World, The Secret Room of the Stars, Complete Goddess Fan, Stars Know My Heart, etc. Luo Xishuang eats the world, Familiar Taste, Almighty Extreme King, The Running Man is Coming, etc. Li Han writes a city, takes a deep breath of humanities, good Chinese stories, and news I was waiting for Fu Lin's Chinese Business Revelations, Today's Commentary, Today's Securities Yali China Dream Show, Dad Answer, Turn Around and Encounter TA, China Blue Express, etc. Zhang Min's Today's Securities, Chinese Business Revelations, Zhejiang News Network Yang Di's Happy Blue Sky, Shuang Eat the World, True Star Talk and Dare, I’m Not a Celebrity Wang Shuai News Express, News Deeper, Zhejiang News Broadcast, Today’s Securities Wang Li Happy Blue World, Entertainment Dream Factory, I’m the Best in Breakthrough, China Blue Express Huang Ziwen Shuang Food travels the world, I am not a star, you will win if you love to sing, Heartbeat Argentinian Fei Qinwen cools the food travels the world, Entertainment Dream Factory, Dream New Life, China Blue Express Xu Ting Zhejiang News Network Gaoyuan Zhejiang News Network Qin Yuan Zhejiang News Network , News Express Jiang Hao Zhejiang News Network, Today’s Focus on Xiwen Zhejiang News Network, Today’s Commentary on He Min Zhejiang News Network, Today’s Focus on Xue Bin Today’s Securities, Today’s Focus on Yan Su Under the happy blue sky, the more you jump, the more beautiful you are, I pass the test the most Bang, I am the Grand Judge, etc. Chang Geng Loves Lianliankan, Entertainment DreamWorks, China Blue Express, I am the best, etc. Yu Xiao is the best, I Love to Remember Lyrics, Entertainment DreamWorks, China Blue Express, etc. Pan Lei is the best , Entertainment Dream Factory, Shuangshi Win the World, China Blue Express, etc. Award-winning records Awarding time Award name 2012-01-04 2011 Sina "Weibo Night" Weibo Influential Media 2012-12-15 2012 "New Weekly" New Talent List Annual TV 2014-12-16 2014 "Variety Show" Satellite TV of the Year 2015-01-15 2014 Sina "Weibo Night" Weibo's Annual Influence Satellite TV 2015-12-08 2015 "Variety Show" Satellite TV of the Year 2015-12-12 2015 "New Weekly" 》New TV of the Year 2015-12-22 2015 "TV Landmark" Most Influential Provincial Satellite TV of the Year 2016-01-07 2015 Sina "Weibo Night" Most Creative TV Media 2016-12-05 2016 "TV Landmark" "The Year's Most Influential Provincial Satellite TV Ratings Performance" Zhejiang Satellite TV's "Record-Breaking" Ratings of The Voice of China

The third season of "The Voice of China" set a record for the highest ratings of a variety show in China

< p> Zhejiang Satellite TV's "The Voice of China Season 3" Finals (October 7, 2014) c *** The ratings in 50 cities reached 6.511%, breaking the 6.1% of China Satellite TV's "The Voice of China Season 1" finals variety show

The program's highest ratings record.

The fourth season of "The Voice of China" sets a record for first-run ratings of Chinese variety shows

The first issue of "The Voice of China Season 4" (July 17, 2015) CSM50 City The ratings reached 5.31%, breaking the Chinese TV variety show premiere ratings record held by "Running Brothers Season 2" and becoming the overall ratings champion at any time of the day on Friday.

The fourth season of "The Voice of China" set a record for the highest ratings of Chinese variety shows

The finals of "The Voice of China Season 4" (October 7, 2015) CSM50 City The ratings broke 6, up to 6.566%, the ratings without advertisements were 6.843%, the highest peak was 7.518%, and the ratings share was 27.358%, refreshing the ratings record of Chinese variety shows held by myself. "Running Brothers"

The ratings of "Running Brothers" exceeded 4, setting the highest ratings record since its launch

The fourteenth issue of Zhejiang Satellite TV's "Running Brothers Season 1" (January 2015) On September 9), CSM50 reached a ratings of 4.206%. It reached a new high after breaking 3 for two consecutive weeks, setting a record for the highest ratings since its launch. Its behind-the-scenes program "Here Comes the Running Man" also ranked second with a high rating of nearly 3.

The second season of "Running Brothers" set a record for the highest first-run ratings of a Chinese variety show

The first episode of "Running Brothers Season 2" (April 17, 2015) CSM50 The urban ratings were 4.794% and the share was 15.103%, setting a record for the first variety show premiere in the history of Chinese television. "Running Man", a subsidiary program of "Running Man", ranked second with a ratings of 3.272%.

The second season of "Running Brothers" broke 5 for the first time, setting the highest ratings record since its launch

The ninth issue of "Running Brothers Season 2" (June 12, 2015 (Japan) CSM50 City Network’s ratings were 5.002%, breaking 5 for the first time, setting a record for the highest ratings since its launch.

The third season of "Running Brothers" hits the highest ratings record since its launch

The eighth issue of "Running Brothers Season 3" (December 18, 2015) CSM50 City The ratings reached 5.284%, setting a record for the highest ratings since the launch of the third season. Ace vs. Ace

"Ace vs. Ace" set the highest ratings record for the premiere of the first season of a Chinese variety show

"Ace vs. Ace" first issue (January 29, 2016) The CSM50 City Network ratings were 2.956%, setting a record for the highest ratings for the first season premiere of a Chinese variety show. Average ratings According to data from CSM52 City, in the first half of 2016, Zhejiang Satellite TV’s average ratings throughout the day were 0.338%.

(Note: This first-level directory only lists the record-breaking ratings of CSM City Network. For other specific ratings, please go to the main entry of each program) Social Evaluation

Zhejiang Satellite TV has always worked in the same direction in the production of variety shows, from memorizing words to comparing pitch and singing skills, from one-way communication to realizing interaction, and then to comment sharing, and has done all kinds of singing programs along the way. of various types. (Xinhuanet Review)

Humanistic temperament has always been a distinctive sign that distinguishes Zhejiang Satellite TV from other channels, and the humanistic temperament of Zhejiang Satellite TV is not just a flower: "West Lake", "Zhejiang Cultural Geography", "Southern Song Dynasty" ” and “Art: Thirty Degrees North” and other humanistic documentaries have had great repercussions. "China Blue" has gradually grown from a dazzling name into a full-bodied one with both form and spirit. News programs with soul, humanities programs with tone, and variety shows with emotion have formed the high-end, grand, delicate and heroic humanistic temperament of the channel. (Xinhuanet/Guangming Daily Review)

Zhejiang Satellite TV’s broadcast content is rooted in traditional culture and draws nutrients from traditional culture to enrich the content of TV programs and enhance the cultural depth of the programs. In the process of creating the program, "cultural power" has been thoroughly implemented in all aspects, and "culture + public welfare" has been implemented through practical actions. (China Press, Publication, Radio and TV Review)

Zhejiang Satellite TV has always insisted on delivering the humanistic spirit as the moral standard of its programs. Whether it is variety shows, news programs, or even the film and television dramas it broadcasts, this is reflected in all Humanistic feelings.

It is precisely because of the soft and agile humanistic temperament and the fashionable and dynamic variety show temperament that the unique charm of "China Blue" is created. (Guangming Daily Review)

Zhejiang Satellite TV takes "The Voice of China" as its main force and programs such as "China Dream Show", "I Love Memorizing Lyrics" and "Love to Sing to Win". After five years of Over the years, the "Chinese Voice Entertainment Program Army" has been created. It not only understands Chinese people’s entertainment methods and performance skills, but also holds the Bible of international reality shows, driving another wave of Chinese TV entertainment programs. (Review from "New Weekly")