Barber shop business plan

Barber shop business plan (generally 5 articles)

Time flies and our work has entered a new stage. In order to better develop our work in the future, write a plan and prepare for the next study! I believe everyone is worried about writing a plan again, right The following is the barber shop business plan (5 general remarks) I compiled for you for your reference, hoping to help friends in need.

Barber Shop Business Plan 1 I. General situation of the industry

It has become the fourth largest consumption hotspot after housing, automobiles and tourism; The average growth rate of the industry is above 30%; Mainly self-employed, industry distribution, regional distribution, but local competition is fierce; The quality of industry practitioners is generally not high, and they are entering the era of knowledge capital economy; The beauty industry and plastic surgery have also begun to integrate with the international community.

(deficiency)

Beauty itself is an industry integrating production, sales and service. Moreover, in the industry of Song Dynasty, service is dominant, and there are many problems in single beauty salons. Because there is no advantage in brand, management and publicity, the quality of employees is uneven, which is easy to infringe on consumers' rights and interests.

② Compared with 48% chain stores in Europe and America, the coverage rate of chain stores in China is only 2%.

③ There is a big gap between the actual effect and the publicity effect of joining many bodies. Some people may give up beauty and lose weight after trying an ineffective beauty style.

At present, there are about 1.72 million beauty institutions in China, mainly concentrated in megacities, provincial capitals, prefecture-level cities and county-level cities.

Second, the industry characteristics

Internationalization, collectivization, marketization, maturity and industrialization

Third, the industry development trend

① The first chemical era in the history of modern beauty and bodybuilding.

Means: peeling, skin changing, peeling cream main functions: easy swelling, peeling, rebound. The second generation: the era of natural plants means: fruit and vegetable mask.

Efficacy: Fruit and vegetable beauty (large molecules, difficult to be absorbed by the skin, because the effect of fat-soluble components absorbed by the skin is not obvious) The third generation: traditional Chinese medicine, Chinese herbal medicine era means: mainly traditional Chinese medicine mask.

Effect: The effect is remarkable, but it lacks maintenance. The fourth generation: the high-tech era

Means: biological factors, growth factors and active enzymes. Effect: Pay attention to maintenance and repair. The fifth generation: the era of incense and heat energy.

Mainly aromatic plant essential oils, the project is diversified, including stone therapy, milk therapy, vinegar therapy, hydrotherapy, ice therapy, fire therapy and so on.

(2) High-end+chain operation (stronger sense of marketization, larger share and higher penetration rate) Most of the better weight-loss fitness institutions developed in China in the future will adopt chain operation mode. Because of the unified management and operation of body chain stores, the cost of opening new stores will be reduced, which is conducive to expanding the market. Body chain operation is beneficial to body advertising, because brand promotion is equivalent to the promotion of all chain stores, with low advertising cost and great effect. Chain operation is conducive to establishing a well-known brand of beauty cosmetics, and people have high trust in the chain operation mode, which can improve the customer loyalty of beauty cosmetics.

Fourth, the industrial prospect is high in output value.

Experts predict that in the next five years, as the most competitive service industry in Germany, beauty liquid will leave 500 billion yuan of high-income factory space for investors every year, and the number of consumers will also increase.

Verb (abbreviation for verb) project description, products and services

According to the feelings and experiences accumulated in our daily life, although the scale of general cosmetics stores is acceptable, most shop assistants only recommend customers to use their high-end products, and do not use cosmetics or skin care products to specifically solve the problems of face and skin care according to the particularity of customers, that is, everyone's skin quality and outstanding problems. Moreover, the quality of shop assistants is generally not high, and there is no deep understanding and understanding in beauty; Modern cosmetics are all chemical products and contain certain heavy metals. Compared with pure natural or traditional Chinese medicine, they contain certain heavy metal components and have certain side effects on human body.

Six, target customer base analysis

With the development of the market and the expansion of the customer base, the personal quality indicators such as gender and age of beauty and body-building consumers will become more and more diversified. People of different genders, ages, occupations, incomes and education levels may have different attitudes towards beauty and fitness, and their goals and needs are also different. For women aged 20-25, our position is to maintain the skin to a certain extent. We will use scented tea, dietotherapy, traditional Chinese medicine mask and other chemical-free methods to better condition the body and keep a good foundation for women's skin, and equip professional beauticians to propose more natural and non-irritating traditional Chinese medicine conditioning or skin care products for different problems of customers.

Seven. Business model and future planning

The core of American industry marketing is to join the chain, so as to achieve the purpose of integrating industry and market resources. However, most chain-type beauty companies are not actually locked or locked, and the chain is just a cover. Few of them are truly successful and excellent. Therefore, designing the traditional franchise chain with a new attitude or way and endowing it with new connotation is a problem that the majority of beauty franchise enterprises need to carefully examine and study. To achieve the effect of "winning by surprise", pattern design should follow the "five high principles": high starting point, high quality, high specification, high enjoyment and high return.

Eight, competitive advantage

⑴ TCM cosmetology has its own characteristics in health care, cosmetology and treatment of capacitive dermatosis; The beauty of traditional Chinese medicine pays attention to the whole, which closely connects the face with viscera, meridians and qi and blood. The methods of oral administration and external application of traditional Chinese medicine, acupuncture, massage, qigong and dietotherapy all embody the viewpoint of seeking beauty by scheduling, which makes the essence and qi smooth, simple, safe and reliable, and has a wide and lasting effect.

⑵ TCM beauty has a long history, and the rich practical essence will provide effective natural medicines and natural methods for modern TCM beauty and world beauty.

⑶ TCM cosmetology is attached to TCM and develops with the development of TCM, so it has a solid theoretical foundation. Huangdi Neijing is the source of TCM theory, and it also lays a theoretical foundation for the formation and development of TCM cosmetology. The development of basic and clinical disciplines of modern Chinese medicine has laid the foundation for the development of cosmetology of Chinese medicine. The aesthetic thoughts provided by China's extensive and profound culture also provide an aesthetic theoretical basis for TCM beauty.

⑷ TCM cosmetology examines the causes of diseases that damage beauty with the idea of syndrome differentiation and treatment. Even external health care products that emphasize decoration, such as facial fat and oral fat, also reflect the characteristics of syndrome differentiation and treatment. For example, the face is dark and rough, and Chinese medicine believes that one of the reasons is the invasion of common cold. Therefore, some cosmetics that moisturize and whiten the face are equipped with wind-dispelling drugs such as Fangfeng and Angelica dahurica, which embodies the characteristics of syndrome differentiation of etiology. Treatment based on syndrome differentiation makes TCM cosmetology more targeted and effective.

Nine. market analysis

As a first-tier city with developed domestic economy, Shanghai's beauty and body building industry is more mature than other cities, with a large number of consumer groups. During the winter vacation, several students and I made a statistical analysis of the quantitative information of Shanghai beauty and fitness clubs. The analysis data are as follows: omitted.

Barber shop business plan 2 1. Project and company profile

Project name: xx Beauty Salon in xx County.

Project address: No.89, Qinglin New Village, East xx Road, xx County

Project Type: Service Industry

Main business scope: hairdressing, haircut, beauty service and sales of beauty products.

Xx Beauty Salon in xx County was established on 20xx1October 26th, with telephone number 165438+, and all licenses were handled on March 26th, 20xx. Is a small enterprise engaged in hairdressing, hair cutting, beauty service and sales of beauty products. The enterprise is located in the population flow center of xx county, with complete facilities, reasonable price, good sanitary conditions, professional technology and warm and thoughtful service.

Second, the service introduction

Main business scope: hairdressing, haircut and beauty service.

Run concurrently: sales of beauty products.

We have hired a professional hairdresser who has been engaged in the hairdressing industry for more than 0/5 years. I am a professional beauty consultant and have never been engaged in the hairdressing industry for more than 5 years. The enterprise is well-equipped, and has introduced professional brand hairdressing products from Cai Chao and Saint-Vena. With our professional service and high-quality products, when you come to this enterprise, beauty will be fixed on your head!

Third, the market analysis

1, at present, the consumption level of xx is on the same level as that of Guangzhou and Shanghai, and the beauty salon market is self-evident.

Because of the small population of xx, most young people go out to work, and people who work locally also like to spend money in Changsha, Zhuzhou.

3. Because this business has been profitable for a long time, the business of medium and large hair salons in xx is booming at present. Our enterprise is in Dongshan, and there are no medium and large hair salons here at present.

Because many people are optimistic about the prospect of this industry, new hair salons have mushroomed, the competition is becoming increasingly fierce and the situation is urgent.

Fourth, the marketing plan

1. Hairdressing, haircut and beauty services.

2. Sales of beauty products.

3. Address: No.89, Qinglin New Village, East xx Road, xx County.

4. Promotion methods: advertising, introduction of acquaintances, word-of-mouth of guests and regular promotion activities.

Verb (abbreviation for verb) business model

1, hair-cutting warping mode

Shampoo → Haircut → Shampoo → Blow-dry hair → Cashier → Farewell guests.

2. Hair dyeing and perming business model Rinse hair → Hairdressing → Modeling → Heating → Rinse hair → Blow-drying hair → Cashier → Farewell guests.

Six, the enterprise business plan

The personnel management system, financial management system, fire management system, health and safety and procurement system, and customer lost goods storage system have been formulated.

Seven, entrepreneurial team

Organizational form of enterprise personnel division: individual industrial and commercial households

General manager and finance: make plans, set goals, supervise and coordinate internal and external relations, cashier, keep accounts, collect money and manage cash.

Store manager and hairdresser: the whole store has strong ability in managing people and things, has a haircut and perm, is highly skilled, works carefully and has a strong sense of responsibility.

Barber: Good haircut and dyeing skills, careful and responsible.

Hairdressing assistant: when washing hair and dyeing, the assistant is serious, patient, neat and has a good image.

Hairdressing Assistant: Assistant is serious, patient and responsible when washing hair and dyeing hair.

Hairdressing Assistant: Assistant is serious, patient and has a good service attitude when washing hair and dyeing hair.

Eight. Feasibility analysis of investment benefit

Beauty salon industry is an industry with large one-time investment, high commodity depreciation rate, high technical level and good service. Generally, in the fourth year, it is necessary to carry out a major commodity update, interior decoration, transformation and upgrading. Therefore, according to the four-year plan, we should fully estimate the market, do a good job in cost budget and risk control, strive to return to the capital in the first two years, make profits in the second two years, and accumulate the funds needed for enterprise transformation and upgrading.

Nine. Financing plan and return

Independently undertake the risk and management of the enterprise with its own funds. At present, if we want to improve and upgrade facilities and decoration, and become bigger and stronger, the budget needs 200,000 yuan. It is eager for the support of small loans from the government. According to the current good operating conditions, the repayment will be made on time when due.

X. Enterprise Risk and Prevention

1. Risk: product quality and safety, hygiene and safety, theft, etc.

2. Precautionary measures: take health and safety precautions, strictly control the quality of product procurement, install electronic cameras, take anti-theft measures for doors and windows, and warn staff to be vigilant at all times.

XI。 Performance of enterprise development

Xx county is located in a county with high consumption, and hairdressing and beauty is everyone's lifelong pursuit. Our company now has some experience in customer management and operation, and a relatively stable and excellent team. As long as we seize the opportunity, treat customers seriously, enthusiastically and honestly, manage carefully, improve the upgrading facilities and constantly improve the management level, xx beauty salon in xx county will certainly continue to grow and develop.

Barber shop business plan 3 I. Activity background

Youth is a young capital, and it is a turning point for you to enter the society in college. There are teachers in the school who impart knowledge and cultivate students' internal personality quality, but what about external performance? To this end, this barber shop will be opened in Yantai Engineering Vocational and Technical College. On the one hand, it can satisfy college students' pursuit of image, and then create a vibrant campus. On the other hand, it can also improve students' ability to start a business in school, and they can better enter the society, experience the society and adapt to the society.

Second, the market analysis

(1) market environment

This hair salon is located in the school, with small storefront, convenient for students and low consumption level, which is suitable for the consumption concept of most students. Yantai Engineering Vocational and Technical College has more than 12000 students, but there is only one barber shop in the school, and it is rarely opened, and there are few near the school.

The price is also high, and the price of our store is relatively low, so opening one here has a unique market and less competitiveness.

(2), advantages and opportunities

Advantages:

1, our store is built in a pioneer park with good environment and convenient electricity.

2. Because it supports students to start businesses, there is no rent and the profit is high.

Our shop has professional hairdressers and barbershops, and the design concept is fashionable.

Compared with other shops, the price is low and the quality is high.

Our shop will serve the public on the principle of "high technology, new trend and good service".

6. The environment of this store is clean, and it has different internal collocation every day.

Opportunities:

1, college students have high aesthetic level and high relative consumption.

2. The school has no competitors and there are many students.

3. Hairdressing, perming and maintenance are relatively cheaper than off-campus.

(3) Disadvantages

1. Our floor space is very small, so we can't accommodate many people.

Because our store is on the fourth floor, it is not very convenient to use water and sanitary treatment.

(4) Questionnaire survey

1, the barber shop is far away, and it is more troublesome to get a haircut.

2. College students pay attention to hairstyles.

3, will not take care of hair, hair is seriously damaged.

Students want to have a unique hairstyle.

5, the price is high, and the quality of haircut is not high.

(v) Summary

According to the above analysis, we will develop our advantages, because the capacity of our store is limited, so customers can make an appointment by phone, and we will continue to do school surveys to meet the requirements of students. Understand the hairstyle that students need and further improve their mental outlook.

Three. Programme of activities

The styling and hairstyle are carefully designed by our skilled hair stylist Zhang Zisheng and designer Yuan Ting. The price is aimed at students, so it is not high. We opened a barber shop and a hairdresser's shop. Because the college provides a platform, there is no pressure on rent and there are a large number of student customers. So there will be many consumers. We manage hairdressing equipment and decoration together. My task is to introduce customers, and Wang Feng is responsible for buying hairdressing supplies and accounting. * * * Win together.

IV. Purpose of the activity

Show college students' spiritual temperament through modeling. Close the psychological distance with students, establish a close and frank relationship with students, and provide more convenient services for students. And get profits and entrepreneurial skills from it, so as to better enter the society in the future.

Verb (short for verb) is the theme of the activity.

Create a brand-new campus hairdressing shop to enhance the mental outlook of college students.

Intransitive Verb Publicity Plan

1, our staff will distribute our leaflets.

2. Our characteristic banners and posters will be hung in front of restaurants, dormitories and teaching buildings.

3. The staff invited students to the designated place to find a hair stylist to do styling or braid their hair.

4. Please invite 8 members of the College Model Association to design and create hairstyles in the hair salon and take a catwalk on the school road.

5. Send 500 one-time 10% discount cards.

6. Promote our store through QQ, posters, Weibo, blackboard newspaper and other tools.

Seven. Programme of activities

1. Recruit 6 staff members (part-time students) in the college, and then promote this hair salon in the college.

The opening ceremony of our store was promoted by the model who designed the hairstyle.

3. Design hairstyles for students with membership cards for free.

The staff publicizes our store in various restaurants.

On the day of the activity, the top five students will get a free hair comb and maintenance.

6. Be a model for students who apply for membership cards.

7. Hold a hair design contest.

(1) Specific activities

1. Recruit six campus part-time students as the staff of our store, and train these six staff during this period.

The staff began to publicize our school.

3. Hold a small opening ceremony.

4. In the lucky draw, 10 lucky people will get the hairdresser's membership card, and even more lucky people will get 5 one-time free cards.

Barber shop business plan 4 I. Business background

In Europe and America, professional children's barbershops have been developed for decades, and now they are becoming more and more mature. In Europe and America, a country with developed fashion consumption, the small customers in the distinctive "children's hair salon" have no fear and crying in the past, but are happy and enjoyable. In order to dispel the fear of small customers for haircut, professional children's barbershops have won the favor of small customers with colorful cartoon images, both in decoration design and haircut equipment. Let them regard the whole process of haircut as a game full of childlike interest, which shows the painstaking efforts of these businesses. At the same time, these savvy merchants also earned nearly 65,438+00% of the US$ 45 billion in annual sales of hair care.

The development of children's hairdressing in Europe and America indicates the future development trend of children's hairdressing in China. Looking around the domestic hairdressing industry, there are countless haircuts for children, but it is still blank. Professional children's barber shops are still in the initial stage in China, and there is great room for development in various cities. Lively, innocent and lovely children not only bring happiness to hundreds of millions of parents, but also bring infinite "business opportunities" to children's hair salons.

Second, the company profile

"xx" professional children's haircut is a multi-functional store in Wuhan, which provides children with various hairdressing services such as hairstyle design, creative braiding, image design and makeup. , which integrates the design and development of children's haircut equipment, leisure and entertainment, the production of baby souvenirs, and the baby's home haircut.

"xx" professional children's barber shop has eased children's fear of haircut with its unique decoration, facilities and services. There are special barber chairs such as "parents chair" and "cartoon chair" in the shop, so that parents can participate in the whole process of children's haircut, and children can play freely in the "cartoon chair" without interfering with the barber's work. At the same time, the store has also opened up entertainment places for children's parents and siblings to rest and play, creating a warm paradise atmosphere for children with haircuts, helping to stabilize their emotions and accept haircuts quietly. Children can also find their favorite educational toys, animated books full of childlike interest, and make their favorite cartoon characters. Professional haircut is for the sake of parents and children, so that they can enjoy professional haircut in a relaxed and pleasant interactive atmosphere.

"xx" professional children's haircut not only has the ability to cut hair for children, but also has the ability to develop and design children's haircut equipment. Equipped with a special suitcase for door-to-door haircut to provide door-to-door service for full-moon babies; Provide more than ten kinds of unique baby souvenir making services for parents of infants, such as fetal brush, crystal footprints, cloned hand and foot show, etc.

Third, the business model

"xx" is similar to the existing business model, but it also has its own unique highlights. The business model of "xx" is: by establishing its own set of children's haircut processes and standards; Develop and design your own hairdressing equipment to realize professional management. The decoration, facilities and services in the store are designed to meet the needs of children and create a warm atmosphere for children with haircuts. Provide a wealth of value-added services, including designing distinctive hairstyles for children, making children's commemorative products, providing professional on-site services, and opening children's playgrounds. Later, "xx" has a certain brand awareness, and will carry out brand chain in the whole country, and the headquarters will deeply participate in the establishment of various chains to ensure quality.

Fourth, marketing.

"xx" is oriented towards the market demand in marketing, focusing on products, prices and promotion, and establishes a set of children's haircut standards with professional children's haircut services as the core, and on this basis, provides special value-added services for small customers. In addition, "xx" will pay attention to brand marketing in the early and middle stages of its business, so that the brand "xx" can penetrate into the hearts of potential customers and form the consumption habit of using "xx" professional services and products, which will also play a very good role in locking in the customer base and forming the entry barriers of competitors.

Verb (abbreviation for verb) investment and finance

"xx" takes the legal provisions and business objectives as the framework, and forms a financing portfolio with its own funds, shares and bank loans as the framework; Investment is dynamic-oriented, forming a multi-directional portfolio and paying attention to investment potential in real time. In terms of finance, "xx" makes the company form an operation mode characterized by high capital turnover with advanced management, and constantly expands and strengthens the company's business.

Business objectives of intransitive verbs company

1. Immediate goal

At present, there is no specialized children's barber shop in Wuhan, so our immediate goal is to fill the gap in the market and establish a professional children's barber shop. Strengthen the propaganda of children's professional haircut, try to open up the children's haircut market for a period of time, and strive to gain a foothold in the market in a short time and quickly establish an image in the minds of consumers.

2. Long-term goals

In the long-term business, we will strive to better improve all kinds of services, constantly improve our own technology and create brand effects. Establish a children's haircut chain store in Wuhan and other cities with mature market positioning, and completely occupy the market with our brand.

Barber shop business plan 5 I. Overview of the project

On-the-spot visits to the shops in nanhua college of industry and commerce and the surrounding universities show that there are few professional barbershops. I smell this huge commercial potential. First, build the first hairdressing styling chain store behind nanhua college of industry and commerce. When we have a certain customer base, we will open a second one in Lingnan Vocational and Technical College, and then a third one in qingyuan polytechnic. Finally, I went to Qingyuan City and opened a chain store around the high school in Qingyuan City. However, we must do the first one well before we can develop further.

Second, the project background

With the development of social productive forces and the improvement of people's material living standards, people in society now pay more and more attention to their appearance, which requires us to vigorously develop the construction of material civilization and actively carry out the construction of hair salons. With the improvement of people's income and living standards, people spend more money on their own beauty salons.

Third, the market analysis

1. Our market is open to all people, mainly people aged 0-50. Mainly engaged in youth hairdressing, styling, hair dyeing, perming, hair design and other businesses. Give customers the hairstyle they expect.

2. For Qingyuan Campus of South China Technology and Business University, we face many people. In 20 15, there are about 6,000 students in nanhua college of industry and commerce, and the resident population around the school is expected to be 6,500.

3. The market potential is huge.

4. Large profit margin: low price and long term. The average student's living expenses are between 1000- 1500, while the price of hairdressing styling is between 15-200, which is acceptable to most people.

There is a great market demand, and there is no professional hair design shop around nanhua college of industry and commerce at this stage.

Fourth, the competition analysis

1. Our competitors are mainly: a barber shop and a hair styling shop opened by the former boss in Lingnan Vocational and Technical College.

2. Our advantage: We are more professional than our competitors, which can make students more satisfied with our service and more assured of our technology.

3. Geographical advantage: The store is located at the south gate of nanhua college of industry and commerce, and students can walk there.

Verb (abbreviation of verb) business introduction

Our store will be located in the north gate of nanhua college of industry and commerce, and we will provide professional hairdressing services for students. It is estimated that the operation period will be one month, and the service items and expenses are single shear 15 yuan, washing and blowing 15 yuan, washing and blowing 20 yuan 128 yuan, dyeing 68 yuan, baking 38 yuan, straight hair 98 yuan, perm 128 yuan. If the time changes, the price will be adjusted accordingly. Customize the membership system at the same time. One-time consumption 150 yuan. If the accumulated consumption reaches 300 yuan, you can apply for membership. For members, you can enjoy a 10% discount in the company, and a 20% discount if it is a member's birthday. When the company opens, it can provide some coupons for customers to experience the hairdressing skills of hair stylists, and after a certain number, customers can also give back some opinions and suggestions.

Market strategy of intransitive verbs

1. Network Marketing

First of all, build a WeChat WeChat official account for the company, which can let customers know the company's service items and prices, various hairdressing service renderings, product activities and other information. You can get coupons by forwarding the publicity of our company's official WeChat account to the circle of friends, thus making our company more and more famous.

2. Hire our students to distribute leaflets in and around nanhua college of industry and commerce, and customers can get discounts with leaflets.

3. Open your hotline.

Engage in a series of promotional activities on holidays.

Seven. investment forecasting

The investment of the hairdressing styling design room project is about 80,000 yuan, which is mainly used for store leasing and related equipment purchase, store decoration, employee employment, WeChat construction and operating funds. Two months to prepare, the third month to open. Operating cost: One month is our fund settlement cycle.

The working capital is 50,000 yuan in advance, which is used for shops, equipment, decoration expenses, employee salaries, other expenses and so on. It is estimated that the operating cost we pay in one month is about 65,438+2,800 yuan, and if we spend an average of 2,000 yuan per month when dealing with emergencies, then the operating funds we have prepared are enough for about 4 months. At this time, we also have a certain income.

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