Media attention of China Agricultural Online

China Agricultural Online announced that its website was officially launched on August 8th. This website is dedicated to building the most active portal of agricultural resources industry in China. The website aims to build a bridge between supply and demand for agricultural producers and agents, provide timely price quotations, forward-looking market analysis, the latest exhibition information, provide rich agricultural technology and prevention maps, a powerful agricultural talent recruitment system and groundbreaking agricultural problems (agricultural resources know).

Because the agricultural materials industry generally adopts the agent distribution model, an agent system has been formed from the region to the county level and then to the town and village level. Tens of thousands of agricultural materials enterprises across the country are competing to develop hundreds of thousands of agents, and the competition for investment is fierce, among which the competition for pesticides and fertilizers is the fiercest. The marketing director of a chemical fertilizer plant once said frankly: whoever has a perfect sales network in the agricultural industry is the winner of the market. If the investment promotion work is done well, both the brand influence and the sales volume of enterprises will show a straight upward trend. Therefore, developing agents and building a perfect marketing network have become the core requirements for the development of agricultural enterprises.

Agriculture is the foundation of the national economy, and agricultural resource industry, as an important industry serving agriculture, has been strongly supported by national policies. Various brands of agricultural materials have mushroomed, and enterprises have been trying various publicity channels, racking their brains but with little effect. Due to the lack of funds and professional investment talents, ordinary small and medium-sized enterprises can only play by routine, and most of them use radio and television and print media, exhibitions, salesmen visiting dealers, special investment fairs and other forms to attract investment. However, in the face of high publicity expenses and extremely low conversion rate, coupled with increasing travel costs, agricultural enterprises can only sigh: the competition is too strong and it is too difficult to attract investment! At the same time, agents at all levels are also struggling to find excellent brands and products to act as agents. Faced with mixed products with uneven quality and crowded exhibitions, it is difficult for them to find satisfactory products.

With the help of the advantages of the Internet, China Agricultural Online put a huge amount of supply and demand information on the Internet. No matter manufacturers or agents, they can publish and query the information of supply and demand and investment promotion through simple operations, and start a never-ending agricultural exhibition. Relying on its own advantages in internet technology, the website builds a bridge between manufacturers and distributors through search engines such as Baidu, exhibitions, telephone calls and short messages, and looks for distributors for manufacturers and excellent manufacturers for distributors.

China Agricultural Online also provides timely price quotes, forward-looking market analysis, the latest exhibition information, rich agricultural technology and other information. At the same time, the website has launched a powerful database of plant diseases and insect pests, which provides two ways: ordinary query and rapid diagnosis query, so as to facilitate the majority of netizens, including farmers, to quickly diagnose crop diseases and insect pests and carry out targeted prevention and control.

Mr. Liu, the product department of the company, said that the marketing products for SMEs are under development and will be launched soon. The characteristic of Bangying products is to change the disadvantages of "investing before the transaction is completed" in other marketing products. From then on, manufacturers don't have to spend a penny on marketing, but only charge according to the number of effective customers. According to the accurate evaluation standard of the website, only by bringing effective consultation to the manufacturer, the enterprise needs to pay very little for it, and even only after reaching a valid order can it pay a certain percentage of commission to the website. This concept will be recognized by more and more manufacturers. "As for the choice of cooperation mode, it is entirely in accordance with the wishes of manufacturers," Mr. Liu said. "On the one hand, it is convenient for manufacturers and reduces their marketing risks, on the other hand, it fully reflects the confidence of Zhongnong Online in its own marketing ability."

In view of the talent exchange in the field of agricultural materials, the website also launched a talent channel for enterprises to recruit through professional platforms, and at the same time facilitate agricultural talents to apply for jobs. The website has also developed a platform for understanding agricultural materials, which is convenient for netizens to help each other in the field of agricultural materials. "We will also invite experts to answer questions that netizens can't answer, and we believe that every question has an answer," said the editor.

In addition, China Agricultural Online also provides professional website customization and other enterprise information services for various enterprises in the agricultural field.