Who knows which search engines can find foreign companies?

Google's global usage increased from 55.2% to 56. 1%, far exceeding the second-ranked competitor Yahoo. OneStat's report shows that Yahoo's market share is 2 1.5%, which has not changed much compared with before.

MSN ranked third with 9.4% and AOL ranked fourth with 3.7%. Terra Lycos, Altavista and Askjeeves followed, with market shares of 2.3%, 1.9% and 1.6% respectively.

Msn is similar to Tencent in China.

Google profile

Google, whose Chinese name is Google, is the largest and most influential search engine on the Internet, which was founded by Larry Page and sergey brin. Now, they are Google's product president and technology president respectively. The company's strategic plan is to use Google to organize information around the world and make it accessible and useful. Google handles more than 200 million queries through different services every day. Its corporate headquarters "Googleplex" is located in Mountain View, Santa Clara County, California, USA.

In addition to searching web pages, Google also provides services for searching pictures, newsgroups, news web pages and movies. In June 2005, Google has stored more than 8 billion web pages, 65438+30 million pictures and more than 1 100 million newsgroup messages-a total of about 65438+40 million. It also caches the contents of most web pages in the index.

Because of Google's reputation, "Google" as a verb means "looking for things on Google". In a broad sense, it also refers to "searching the Internet". Google officials do not encourage this habit of abusing the company name, because it may lead to Google becoming a common brand name.

history

Google search started with Larry Page and sergey brin's 1996. They are doctoral students at Stanford University. Their development theory says that the relationship between search engines and websites is based on mathematical analysis, which makes better results than basic technology. The plan was named "BackRub" because the system checked the links of foreign websites to estimate their importance. They think that others are highly related to this page, and the page with the most links must be the most relevant one. Larry Page and sergey brin decided to test their arguments and arrange funds for search engines. It's called Google! Is stored in the google.com domain. 1On September 7th, 998, they formally established the company of the same name-Google Company in their friend's garage in Menlo Park, California. Sergey brin didn't know how to write HTML code to design web pages, so at first Google's page was just the most basic interface.

In 2000, Google launched advertisements and sold some keywords to make advertisements more relevant to users. In addition, text ads is arranged in order, which reduces the loading time and keeps the page clean. In September, 20001year, Stanford University and inventor Lawrence Page obtained the Google ranking algorithm PageRank? Patents. In the early peak of 2004, Google was in charge of more than 80% of the search queries of all search engines such as Yahoo, AOL and CNN. And Yahoo! Giving up the support of Google search technology, Google did not offer to share its web search.

Google search has humorous features, such as making cartoon-like modifications to Google logo at more important moments (called Google Doodles), choosing fictional humorous language to show Google, such as Klingon (the language of Klingon in Star Trek) and Leet, and playing some jokes about the company on April Fool's Day (such as setting up a Google base on the moon).

Because Google's services such as Orkut, Gmail and Froogle will give search results based on what users have done before, some people think that Google will aim at providing personalized search. In fact, Google Labs already has an experimental personalized search.

Google name

The origin of a word

The name Google is a mathematical term, that is, 10 to the power of 10, which means 1 followed by 10 zeros. This term was coined by Milton Silota, nephew of American mathematician Edward Casner, and appeared in the book Mathematics and Imagination co-authored by Casner and James Newman. Google uses this word to reflect the company's mission: to organize endless information on the Internet.

Registered trademarks and domain names

"To google" is a verb, which means to search something with Google. This is because of the popularity of Google (in June 2005, it owned 52% of the market of all search engines, but it was actually higher than 80%). Some people also interpret this term broadly as "searching on the Internet". Because doing so may dilute the significance of Google as a registered trademark, Google does not encourage this usage.

In order to avoid domain name kidnapping and some intentional spoofs, Google has purchased copyrights to protect some domain names with similar pronunciation, such as gogle.com and googel.com.

Chinese name

Google's global Chinese name is "Google", which was released by Google CEO eric schmidt in Beijing, China on April 12, 2006. The meaning of "Google" is interpreted as taking you as a song (here "ancient" is short for "ancient"), a song of sowing and expectation, and a song of harvest and joy.

On the other hand, Google was registered as "Google International Limited Liability Company" in Taiwan Province Province earlier in February 2005 at 65438+.

Before Google officially released Chinese names, there were some common names besides the original names, such as "ancient dog", "solitary dog" and "dog".

In addition, Google Beijing Branch uses "Goo Guo" as a Chinese translation for contract signing and online recruitment.

At about 1 in the early morning of April 17 (UTC+8), Beijing time, the word "Google" officially appeared on Google's simplified Chinese website. Soon after the Chinese name was released, many users criticized it. Subsequently, some China users launched an online signature campaign against Google.

From June 5438 to February 2004, Google expanded the function of Google Printing. Its collection includes some famous universities and some public libraries, including University of Michigan, Widner Library of Harvard University, Green Library of Stanford University, Oxford University Library of Oxford University and New York Public Library. According to the publishing status of these university libraries and books, Google plans to launch about150,000 books in the public domain within ten years.

Picaza

Picasa is a photo editing and management software, "software that can help you find, modify and * * * enjoy all photos on your computer immediately". You can easily upload photos to Picase albums on the network.

Google Maps provides various map services, including detailed local satellite photos. On June 20, 2005, the coverage of Google Maps expanded from the original United States, Britain and Canada to the whole world.

Note: The software is still in Beta state, which means that the software itself may have defects and improvements, which need further repair.

Google earth

The electronic map service jointly launched by Google and Keyhole allows users to view the world satellite map by downloading a client.

Note: The software is still in Beta state, which means that the software itself may have defects and improvements, which need further repair.

Google sketches

On March 4th, 2006, Google announced the acquisition of 3D drawing software SketchUp and its development company @Last Software. SketchUp is a set of 3D drawing software, which is famous for its simplicity and ease of use. Google acquired SketchUp to enhance the function of Google Earth, so that users can use SketchUp to build 3D models and put them into Google Earth, making the maps presented by Google Earth more stereoscopic and closer to the real world. Users can also find and share various 3D models built by SketchUp through a website called Google 3D Warehouse.

Google Moon

On July 20th, 2005, Google released an online service called Google Moon to commemorate the 35th anniversary of Apollo1Yu 1969 landing on the moon. This service is based on the previously released Google Maps, with satellite data from NASA. Users can use Google Moon to watch the uneven surface of the moon. When the map is maximized, the surface of the moon will become a piece of cheese, just as people used to think that the moon was full of cheese.

Google local

On September 5th, 2005, Google launched a local search service in China, and even the address was localized. Google Local Search: Find local companies and services. The English version is GOOGLE Local. So far, Google Local has been running in the United States, Britain, Japan and Canada. China is the fifth country where Google started this service, and the China version is local to Google. It is a domestic company: mapabc that provides maps for China version of Google's local search.

gmail

As part of Google's mission to integrate global information, they are testing Gmail email service. Gmail is a free web mail service based on search, with a storage space of over 2,700 megabytes, and it has been growing. Gmail is based on a powerful Google search engine, which can quickly find any information sent or received by the account owner. This means that you don't have to file this information in order to find it again.

When Gmail displays an email, all the replies to the email will be automatically displayed at the same time, so users can view the information with the context of the conversation as a reference. There will be no pop-up ads or targeted banner ads in Gmail, but links to related text ads and related web pages will be placed next to the email. Gmail services are constantly innovating. In February 2006, Gmail began to integrate with the chat software Google Talk. Users can log in to Gmail on the WEB and chat with friends in Google Talk directly by using shortcut contacts without installing any special auxiliary software. Chat records (including those of Google Talk software) can be automatically saved in Gmail mailbox according to users' needs.

Google video

From June 5438 to/kloc-0 to October 25, 2005, Google launched Google Video Service, which can search all kinds of video files or recent TV programs on the network through Google website. Google Video provides links for downloading or playing related video content according to keywords, and provides video content previews. At present, the service is still in the Beta testing stage. In terms of TV program search, only TV programs broadcast in the United States can be searched at present. Google also launched a special video file uploading software, which allows users to upload local video files to Google Video.

Tubing (foreign video website)

YouTube was established in February 2005, providing video clips * * * to enjoy the service. The slogan of the website is "broadcast yourself", which is a podcast in web2.0. Its website quickly became popular in a short time and became Alexa's global 10 website. Moreover, its access rate occupies more than 60% of the market in similar sites, which is 30% higher than that of Microsoft's MSN Video30% and Google Video 10%. It has been uploaded by Hong Kong netizens with original famous spoof short films such as Uncle Bus, and YouTube generally prohibits users from uploading short films with copyright and pornographic content.

In June 2006, 5438+ 10, Google announced the acquisition of YouTube for10.65 billion dollars, which is the most expensive acquisition by Google so far. However, some analysts said that Google will have to face disputes related to intellectual property protection in the future.

Google personalized homepage

On May 19, 2005, Google launched the Google Personalized Homepage (customized homepage) service on the homepage of Google Lab. This service is now open to all Google accounts, and users can organize the web content they care about on one page as the home page of their browser. Any website that provides real-time RSS updates can be added to this home page. For example, Gmail mailbox status, website news, stock market, and even XML-based web applets (such as small games and graphic clocks) and so on. Users can also customize the layout of these contents. The public has different opinions on this service, and some people think that this is a step for Google to approach the traditional portal.

Google base

On June 5438+065438+1October 17, 2005, Google opened the previously rumored Google Base service, and users can log in with Google account and share any information with others.

Writely

See Writely, in addition to Google Pages, this is another service that allows pictures to be linked by other websites, but it only works for pictures, and other files cannot be linked like this.

Google calendar

Google Calendar provides scheduling service for users, and users can enjoy any information.

Nugler

This is a word invented by Google, which is abbreviated from New Googler, meaning: someone who just started working for Google, or: a new employee of Google. The emergence of the word blog. See: Google in the eyes of a novice.

Google desktop

This is a desktop search software developed by Google to help users quickly find documents on their computers. The software automatically searches the documents on the user's computer and stores them in the local database. Users search in it just like searching for other documents on the network, and at the same time, it also converts various files into html format and provides cache. The software also provides Google gadgets, namely some desktop software. Then Microsoft developed MSN search to fight against Google Desktop.

"Joy of Harvest" —— The story behind the birth of Google

"Google", taking the valley as a song, symbolizes the joy of harvest, and also expresses a diligent and realistic attitude and longing for returning to simplicity. It also wants to convey China people's hope for good luck.

Google is a song of sowing and expectation, as well as a song of harvest and joy.

In this season when everything is reviving and the grass is green, Google has released its Chinese name to Chinese users all over the world, which is the only non-English name of Google in the world.

"Google", a seemingly simple word, has pinned Google's dreams and hopes. Tracing back to the origin of Google, the ship of time will drift to four years ago.

"Google is a project that all China people participate in."

In 2002, another employee from China joined Google in Mountain View, Google's headquarters. "Should we give Google a Chinese name?" Once again caused a sensation among China employees. In fact, since Google recruited its first employee from China, giving Google a nice, memorable and interesting Chinese name has become a common project for all employees in China.

"Giving Google a Chinese name has become a rare project for all Google people in China. Everyone cares about such things. It can be said that in recent years, every Google person in China has participated in the discussion of Chinese names to some extent, and this may be the only project in which all China people participate. Most employees of Google are full of affection for the Google brand. Just like naming your child, everyone wants to give Google a unique and creative name. " Zhang Jing, marketing manager of Google Asia Pacific, said. "Just like many moms and dads, everyone's interpretation and expectation of the Google brand are slightly different. Coupled with other reasons, in the past four years, the idea of Chinese names has remained in the discussion of Google engineers or marketers and has not been officially put on the agenda. "

However, with the development of users' needs, a catchy Chinese name is no longer limited to the "theory on paper" discussed by Google China engineers.

Fortunately, Google has made clear the direction of Chinese names from the beginning: First, it is not only a new name, but also a good embodiment of Google's characteristics, innovation, vigor, freedom and vitality, which is borderless and can cause widespread condemnation. Second, Chinese names, as unique names in the world, are by no means a simple "sinicization" of Google pronunciation. They must reflect the local characteristics and localization spirit of China. This concept runs through the whole process of Google's Chinese naming. The Chinese name you want to choose may not conform to the traditional spirit of Google, but it must conform to the cultural characteristics of China.

"An argument bordering on melee, a difficult decision"

With the selection process of Chinese names, a "heated debate" in which all China people in Google World participated has been vividly displayed in the discussion of Chinese names.

Soon, an engineer quickly created a Chinese name area on Google's internal website, and sorted out the discussion materials related to Chinese names in recent years for your reference. The mailing list about this matter has also been made, and all Google people in China are eager to try. Even an employee on a business trip sent a letter asking to join the mailing list. He said that although his email can't be displayed in Chinese for the time being, he hopes to tell him the alternative plan in pinyin so as to participate in expressing his opinions.

"Let's vote." This is the most commonly used and important way to express opinions at this stage, such as Gougu, Bogu, Bo Gu, Kuguo, Gugou, Gouguo, Guosou, Duoguo, Suoguo, Google, Find Me, Cool Dog, Wogou, Wosou, Cool Dog, Cool Enough, Goo Goo, Goo Goo. ...

Some engineers put forward the names of numbers or "hundredth power" of numbers, because the word Google comes from the mathematical term Googol, and its original meaning stands for 100 100 power. But because it is too technical, ordinary users are not easy to understand and give up.

In order to show that their choice is the best, China employees of Google found all kinds of evidence. Some people say that the pronunciation of "Goo Guo" is exactly the same as that of the hometown dialect, so it is the best and most China; Some people discuss each pronunciation in detail from the perspective of phonetic analysis, fully combine the meaning of "governor" and think that "Gog" is a good name; Other employees began to "decompose and interpret words", from radicals to phonetic feelings, and then to etymological meaning. These engineers who are good at cutting-edge network technology demonstrate in strict accordance with the standard of "faithfulness, expressiveness and elegance".

The goal is getting clearer and clearer. With the results of Googlerr's discussion in China, colleagues from the marketing department went to the headquarters in the United States to introduce the progress of Chinese names to all Google employees in China face to face. This meeting is an important step in naming Google's Chinese names. The candidate list was finally narrowed down to the top three, and finally locked in "Gu Guo" and "Gu Ge". The two camps formed, and even the top management of the company rarely disagreed. Kaifu and Shaoning became staunch supporters of "Guguo". The camp that supports "Guge" thinks that the name "Guge" is more like the signboard of an agricultural product company, while "Guge" is heavy enough but criticized as not conforming to Google's overall brand image, often new and young, and opposed by Google engineers. The name is deadlocked.

"A good name is the real beginning"

In Google Global, corporate culture is transparent, equal and open, and all issues are discussed on the table. When making a decision on a problem, everyone can fully express their opinions and even argue, but once a decision is made, everyone will resolutely implement it. Honesty, fairness and justice are the characteristics of Google, and they are also the cultural standards respected by all Google people.

Such values and cultural standards are directly reflected in Google's Chinese naming. In this regard, Kai-Fu Lee joked after the birth of the Chinese name: "Our democratic way of doing things should be adhered to and encouraged, but we can't discuss the results."

A flash of thought broke the deadlock.

Wang Huainan, Marketing Director of Google Asia Pacific. One day in June, 5438+February, 2005, Wang Huainan, who had been a little upset by the Chinese name and the deadlocked debate, scribbled his existing name on the paper. Suddenly, the combination of "Google" jumped on the paper. Wang Huainan excitedly wrote the word "Google" on the paper, and then went to everyone's desk and asked, "What do you think of Google?" "Is this good?" . To this end, he asked almost all employees of Google China, and everyone showed amazing agreement in the face of this choice. Google's Chinese name "Google" was born on a sunny afternoon in February 2005.

Google China employees around the world expressed their love unreservedly, but still did not forget to make fun of it. An employee said that "Google" reminded him of "Li Guyi's Song", and "Google" quickly became "Brother Gu" internally. An employee said, Brother Gu? Is it a Silicon Valley tycoon?

Google, full of China's pastoral poems, abandoned the rigid literal translation of English. Zhang Jing said: "You can say that we are songs from Silicon Valley, with hidden aspirations, silently serving Chinese users around the world, or songs of harvest and joy. In short, this is a Google that belongs to China people all over the world. "

Zhang Jing said that in the process of choosing a name, they were also inspired by Van Gogh's famous painting Starry Night. To commemorate this extraordinary artist, Google once created and adapted this famous painting and turned it into a widely circulated Google noodle. The starry night in Van Gogh's hands, like a song flowing in the valley, expresses Google's ideals, silent cultivation, realization of dreams and harvest of joy.

Since Goolge announced the Chinese name, the cybersquatting action against the "Google" domain name has not stopped. Different from the State Grid's rush to register google.cn in those years, this large-scale rush to register corn bugs has little impact on Google, because as early as 1 month, Google registered the heavyweight "Google". Com "and" Google. Cn ",as well as the real name and universal website of the network, only left some leftovers for the vast number of" corn bugs ".

April 12, 2006, about 14: 30, "Google. Company and Google. Network "is registered one after another. Dramatically, when these two domain names were registered, Google's press conference was in progress and the Chinese names had not been announced. These are also the only two homeless top-level domains in China, and a veteran domain name player estimated their value at six figures.

Within an hour after the news was confirmed as "Google", "Gege. Com "was preempted by Wang Tu, a corn worm, and was bought by a net worm at the price of 10,000 RMB in the early morning of the next day, which is the earliest transaction record of" Google "series domain names.

On almost the same day, a series of domain names, such as google.com, Google China.com, Google Search.com, Google Google.com and Google google.com, were completely annihilated. These cybersquatting behaviors were concentrated in the Chinese.com domain name, because Google was originally aimed at China users and ancient songs.

From April of 13 to April of 15, reports about "Google" were overwhelming, and "Google" was good news. Com "greatly stimulated Mi Chong's appetite. During this period, the domain names of Google's second-line products such as "Google Advertising". Com ","Google News. Com "and" Google Post Office ". Com "has been registered one after another.

While admiring Google's great brand appeal, we have to remind domain name enthusiasts that "the rice market is risky and investment needs to be cautious." At that time, google.cn's million-dollar acquisition was just an example. If you don't have a correct attitude and cultivate insight into the domain name market, rushing to register is likely to draw water with a sieve.

Yahoo is a global Internet communication, business and media company. Its network provides diversified online services to more than10.80 billion users worldwide every month. Yahoo is the first website in the world to provide Internet navigation service, no matter in terms of page views, online advertisements, family or business user contact,

Www.yahoo.com is in a leading position, one of the most familiar and valuable Internet brands, ranking 38th in the global consumer brand rankings. Yahoo also provides various commercial and enterprise services on the website to help customers improve productivity and network utilization, including the popular Yahoo intranet, which provides customized website solutions for enterprises; Audio and video playback, store website storage and management; And other website tools and services. Yahoo has 24 websites around the world, headquartered in San Clark, California, with offices in Europe, Asia Pacific, Latin America, Canada and the United States.