At the end of the article, I actually like the advertisement of Platinum Jue Brigade.

(Bojue Brigade advertises)

I dare say that at least 80% people will think of the count when they trave

At the end of the article, I actually like the advertisement of Platinum Jue Brigade.

(Bojue Brigade advertises)

I dare say that at least 80% people will think of the count when they travel, and think of the BOSS when they recruit. Because I was brainwashed, I can't forget it.

The power of propaganda comes from repetition, and repetition is input.

? 3 good reputation? No, just success?

After the advertisement of Baijue Travel became popular, there was constant abuse on the Internet. Elliot Ngok Ping and Bobo, the co-founders of Hongchan, the team that produced the "Roaring Style" advertisement in Aauto Quicker, made different voices.

Red Production Co-founders Bobo (left) and Yue Huaping (right)

For the endless comments on aesthetic fatigue on the Internet, they said:

The so-called "combination of quality and efficiency" does not exist. You can only choose one of fame and effect. I have never seen an advertisement sell well, and it is comprehensive in all aspects. 4A Company definitely wanted to do it once, but after doing it for so many years, it ruined itself.

On second thought, that's true. In the advertising industry, popularity, reputation and loyalty are also called "brand three degrees". However, when we advertise, must we cover everything? No, everything will just go up in smoke. We must follow the actual situation.

For well-known players, money has to be spent on sharp knives. You let a start-up company invite all the stars to promote your company as soon as it comes up, and your reputation has been achieved. then what Bankrupt. How can you afford such a big marketing expense? Except Luckin Coffee, of course. After all, the boss is really rich.

(Luckin Coffee Goddess Day poster)

At what stage is Bojue's travel shooting? The travel photography industry has just started, its popularity has not yet begun, and its volume has not yet expanded. Besides, does it need fame? No, I only look at success.

It's not always good to cover everything. After all, marketing communication is the post-process of deciding the pre-process, and it is the most critical from the end.

? End?

Finally, I found that I suddenly liked this advertisement!

Because I like advertising.

Resolutely step out of the education circle

Because I like copywriting

Has been accumulating iteratively.

Hope to keep improving and jumping.

Share the most valuable knowledge with you.

If you like it, too

Then you may wish to forward it to your circle of friends.

Or order something delicious.

ps。