Chengdu Renfu Recruitment

65438+1October 23rd, the epidemic was fierce and Wuhan was closed.

In order to fully curb the spread of the epidemic in Wuhan, buses, subways, ferries and long-distance passenger transport in Wuhan were stopped; Airports and railway stations are temporarily closed.

The situation in Wuhan affects the hearts of the people all over the country. For a time, domestic enterprises from all walks of life took action one after another, donated money and materials, took measures in medical care and materials, worked overtime to get through all aspects of logistics, and tried their best to support Wuhan in fighting the epidemic.

At this critical moment, cities all over the country, including Chengdu, responded quickly and immediately took various measures to fight against virus infection. In addition to helping Wuhan in medical care, food, travel and other aspects, the people of Chengdu have also told the outside world with actions that we will definitely win this battle against the epidemic. Therefore, shopping malls are closed or business hours are shortened, and citizens rest at home. At that time, the noisy city suddenly quieted down, the streets were empty and the roads were smooth.

The epidemic has made the auto market worse.

As the second largest city in China, the epidemic situation has also brought great influence to Chengdu's automobile market. Today, with the slow growth of China auto market, it can be said that it is even worse. The automobile market has experienced a continuous decline for two consecutive years. Coupled with the impact of the epidemic, the number of working days in 65438+ 10 will be reduced this year, and many data show that the sales volume in 65438+ 10 will continue to decline.

Secondly, affected by the epidemic, novel coronavirus's "hardest hit" this time is located in Wuhan, Hubei Province, and Wuhan is the base of many automobile brands, including Shenlong, SAIC-GM and Dongfeng Honda. , production capacity will also be affected. After the Spring Festival, enterprises start to operate, factories need time to adjust, and the delivery of terminals will inevitably be delayed.

What kind of situation does the dealer face to the automobile market that is already in the cold winter? With questions, Auto Life visited dozens of 4S stores in the southeast and northwest of Chengdu in several ways today, which can be accurately summarized in two words: cold and cheerless, not to mention customers, and even sales consultants are hard to see.

According to the data collected by Auto Life, compared with the same period of last year, the sales of 4S stores in Chengdu dropped by about 40% on average, and a few 4S stores dropped by more than 80%. They once benefited from the booming automobile market and made a lot of money, but with the environmental impact and the negative gross profit of dealers' new cars, they are facing huge losses.

At present, about 50% of the stores are still closed, such as Jianguo Weiwei, Johnson & Johnson FAW-Volkswagen and Bao Yue BMW, and 50% are semi-open, such as Western Geely, Western Star Mazda and Long March Dongben. Almost all 4S stores have postponed their normal business hours to February 3rd.

How to deal with the current situation?

In Johnson & Johnson FAW-Volkswagen 4S store, we saw neat new cars in the parking lot, but the exhibition hall was extremely quiet. According to general manager Liu Yu, "In response to the call of the country, there is no one on duty in the store at present. Someone went to work after the third day of last year, but this year's situation is quite special. On February 3, we went to work collectively. " In addition, Liu Yu is very calm about the sales pressure. In his view, FAW-Volkswagen has been selling well. I believe that after the epidemic, there will be a small climax of car purchase.

Although the Long March Dongfeng Honda did not close down, it also implemented relevant measures. General manager Xia Ning said: "From the first two weeks, we attached great importance to the epidemic. We have reduced the number of people on duty, but there are people in front-line sales and after-sales. After the sale, there will be about 2-3 groups of customers every day, and masks will be given to employees at the first time to prevent the spread of the epidemic. "

These years have been a period of hard work for Honda. The monthly sales of a single store can easily break 200 units, and the morale of dealers is high. For the current special situation, Xia Ning believes that it is only temporary, and believes in the product strength and influence of Dongfeng Honda.

Xu Bin, general manager of Sanhe Chuanqi, said: "Few customers have come into the store these days, but a group of customers have come. It is hung for many days, and after-sales customers are reluctant to come. There are only one or two cars on average every day. The situation in 2020 is not optimistic. "

Jiang Longhai, general manager of Chengdu Shangdian BYD, said confidently when asked about the car life: "At present, we have extended the Spring Festival holiday, only reserved the rescue force on duty, and internally called on employees not to go out as much as possible, and prepared disinfectant, masks and other materials in advance. Check every day and report where the insiders have been during the Spring Festival. Of course, there are still some sales pressures, but they are all within the acceptable range. BYD is in a leading position in the new energy market. After the epidemic, sales will definitely pick up quickly. "

Yang Keying, marketing director of Changan Auchan Chengdu Xuanchi Wuhou Store, told Auto Life that in order to cope with this special time, not only the number of people on duty was reduced, but also the working hours were postponed to 9: 00, and employees had to wear masks when going to work, so as not to cause trouble to the country.

Undeniably, compared with the same period of last year, the passenger flow has dropped significantly this year, and only a handful of customers come to the store every day, but Yang Keying believes that as long as Qi Xin makes concerted efforts, it will certainly survive.

For the anti-epidemic war, Chengdu Jianguo WEY brand has also taken corresponding measures, and its business hours have been extended from the normal third day to the seventh day. The purpose of this is to minimize the risk of communication. Even if some customers are lost, at least let everyone rest assured, and then try to make up the sales after the epidemic has passed.

Not only that, the Sansheng Park of Jianguo Group also includes Volvo, Link, Dongfeng Citroen, Dongfeng Peugeot, ds, Buick, Haval and other brands. All three gates of the park are closed, and all the guests are closed. Currently in full-time vacation mode. According to the doorman, normal business will not start until February 3.

In the face of the impact of the epidemic, the luxury car market, which used to have a good business, is also gloomy. Car lives in Chengdu Sansheng Township New Element Audi 4S shop. On weekdays (Audi's global sales champion store) is crowded, but at this moment, you can hear a needle drop to the ground.

Yixing Renfu Benz, not far from next door, is also closed. According to the security guard at the door, if you want to see the car in the store, you need to verify your identity, register your phone number and the number of people entering the store, and the sales staff will come out to receive it. At the same time, guests entering the store must wear masks. According to the sales staff of the store, sales duty has been arranged in the store since the third day of the New Year's Eve, and now there are very few customers entering the store every day, and there is almost no transaction.

Give priority to fighting the epidemic.

Every Spring Festival is a good opportunity for dealers to get together. Almost every 4S shop will launch some eye-catching activities, such as booking a car to return cash, sending maintenance, renewing oil, etc., to boost sales.

However, at the critical juncture of epidemic prevention and control, major dealers chose to give up their immediate interests and actively respond to the national call. They have been raising awareness of epidemic prevention, making internal staff put safety first, and greatly reducing the number of people on duty and wearing masks, including security guards in the guard room. This sense of social responsibility cannot but be admired. "Sizi" is not a businessman who is neither profitable nor greedy in our imagination.

The sales data of many 4S stores show that compared with the same period of last year, the number of customers arriving at the stores has dropped seriously, and even some stores can't see customers for one day, and most customers who have already booked cars will delay delivery, further reducing the spread risk in novel coronavirus. Peng Sheng, the marketing manager of Chang 'an Wan You Yu Xiang, told us that we could sell more than 20 sets last year, but this year we only have single digits.

In the face of the current epidemic situation, only one sales consultant is on duty every day, everyone will register when they come in and out, and their body temperature will be detected by infrared temperature measuring gun, and the disinfection times will be no less than twice a day. All vehicles with E-A license plates must be reported in advance if they need to enter the park, and all people must wear masks during work. We felt this process-based detection method as soon as we entered the park.

It is worth mentioning that as long as there are 4S stores in operation, the after-sales service has basically not shrunk, and the staffing and working hours materials are no different from peacetime. Even if there are no customers, they will 100% actively guarantee to provide the best service for customers who come to repair and maintain.

Everyone also attaches great importance to preventing the spread of the epidemic. In addition to routine disinfection, outsiders are no longer allowed to enter and leave the after-sales workshop. As Liu Weisheng, vice president of Chengdu Xiwu Group and general manager of the automobile division, said, "Do a good job in employee protection and do your job well, so as not to add chaos to society."

It is understood that Chengdu Express Jaguar Land Rover, Zhongsheng Mercedes-Benz and Jinjiang Porsche. Postpone all the Spring Festival holidays and reserve 24-hour rescue forces. Among them, Jaguar Land Rover Express also uses online stores to receive customers and telephone duty to meet users' needs. This is very valuable. General manager Su Hui said in an interview: "I believe in the country and believe in the consumption level after the epidemic." This sentence not only represents the confidence of Jaguar Land Rover, but also represents the voice of many dealers.

Winter will eventually pass.

The cold winter will eventually pass, and the difficulties faced by the auto market are only temporary. Auto Life believes that with the gradual improvement of the epidemic, there may be a new wave of car buying. After all, cars are an indispensable means of transportation at present.

For the current consumers, it is best to wait for the maintenance after buying a car to avoid the risk of virus transmission. For foreigners to do maintenance, please explain the situation to the relevant 4S shop in advance. If you have a fever or a cold, don't drive to the 4S store to ensure your own safety and the safety of others. This Spring Festival is destined to be extraordinary. I hope that consumers will do their own security work and celebrate the Spring Festival safely.

Image source: car life shooting

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.