Classic interview questions of marketing planning

The interview examines a person's comprehensive strength. Some things can be stuffed in temporarily, while others can't. The following are the classic interview questions about marketing planning that I prepared for you. I hope it helps you. You can share it with your friends if you like!

Classic interview questions of marketing planning

Marketing planning interview questions 1,

How do you handle conflicts between superiors and subordinates or with customers? Please give an example.

Answer: When dealing with the contradiction between superiors and subordinates, I think both sides should try their best to put themselves in their shoes. Even if things are urgent and both sides are angry, we should try to calm down and think about what is the core of the contradiction and how to solve it as soon as possible, instead of quarreling-at least one of them should do it.

Marketing planning interview question 2,

Why did you leave your job? What do you feel or feel about your job? What depresses you the most?

Answer: I will leave my job because of the company's culture, development direction, working environment and family. I think my job is to get the support of my comfortable family and friends. The work I do can bring benefits to the company or others, so the work is meaningful. What bothers me most at work is that my efforts are not recognized.

Marketing planning interview question 3,

What marketing activities have you been responsible for? What stages are you responsible for in key projects? Your own role? Performance?

A: Give support in enterprise marketing and development: assist superiors in marketing planning and implementation of specific promotion needs and product schemes of provincial operators, and be responsible for media promotion and brand marketing planning and implementation at the company level.

Marketing planning interview question 4,

Suppose you are a leader, how do you judge whether he is suitable for this position? What are the important assessment indicators?

Answer: First of all, consider from three aspects: attitude, personality and strength.

First, attitude, if one person has 100 talent but doesn't like the job, only 20% will play, while another person has only 50 talents but likes the job and can play 40%. I prefer the latter.

Second, personality, if a person's integrity is debatable, then the stronger his ability, the greater the damage to the company. The company needs talents. I think loyalty and reliability are the first consideration, and strength is the second.

Third, strength, after considering the first two, then strength is of course the most important, no matter where, strength can survive is the law. Strength is the way to comprehensively reflect a person's talents. No matter which company wants a useless person.

For example, as a marketer, when I visit this employee, my first concern is whether he actively communicates with customers or whether passive customers come to the door themselves. And whether they are enthusiastic and behave properly. Then I examine their' character' through daily communication and trivial matters. Finally, through the customer's reaction and performance test, you can know whether your basic marketing skills are solid.

Marketing planning interview question 5,

If you are a salesman of a health care product company, suppose you are on a business trip by plane and hijack. After ten thrilling hours, the problem was finally solved. Just as you were about to leave the cabin, you saw many reporters coming to interview, and the TV station was shooting news. At this time, how do you use this opportunity to promote the image of your company?

Answer: I will immediately write such a big word on a big piece of paper: "I am a salesman of a company, and I and a brand of health care products of the company are safe and sound!" " Thank you very much for saving us! "

As soon as I got out of the cabin with this brand, I was immediately caught by reporters and TV cameras and became the star of hijacking! This will make the names of companies and products instantly household names.

Finally, with the increasingly refined development of the industry, the marketing planning industry also points out more jobs, such as brand marketing planning, automobile marketing planning, real estate marketing planning and so on.

Introduce yourself in the interview.

I'm from Shandong-what you can see about me is just like my appearance, which is the best summary of me. I am not drifting, floating, impatient or lazy. My heart is full, and material enjoyment and spiritual stimulation are not my hobbies. I am honest with others, never sweet talk, but my sincerity and kindness always win the trust of my friends. My major is solid, reading is my greatest enjoyment, and learning computer makes me feel endless. I am very practical, and I will do the smallest things meticulously.

I can repair computers and manage networks, network management and online sales. The important thing is that I have a spirit of persistent research, a neck that will never stop until I understand it. My name is Chunyu, and the rain in spring is quiet. I hope I can give my team a little green in obscurity. Give me a chance and I will give you a surprise.

Interview notes

1, male. Sit down gently, at least 2/3 of the chair, with your back gently leaning against the back of the chair, your knees naturally close together (men can be slightly separated), and put your hands on your knees. You can lean forward slightly to show respect and modesty.

2. madam. Hold the skirt with the back of your hand before you sit down. After sitting down, tuck your skirt corners, put your legs together, turn your feet to the left or right at the same time, and put your hands on your legs. If you are sedentary, you can cross your legs and stack them, but you should pay attention to the recovery of your thighs and point your toes down.

When dealing with the line of sight, it is best to look at the other person's eye-nose triangle (that is, the "social area"), but don't stare all the time, otherwise the other person will think you are strange and should move your line of sight from time to time. If there is more than one interviewer, be sure to glance at others and focus on the examiner when answering questions. If other interviewers ask you questions alone, be sure to shift the focus to him and return after answering. When thinking, you can look at the wall behind each other, not at the ceiling or out of the window.

Pay close attention. Whether the conversation is speculative, or whether the other party has other activities, such as temporarily processing documents and answering a phone call. Don't be distracted by this. Don't look around and pretend that you are listening. If you are careless, full of empty words, or casually explain a phenomenon, you will make a hasty judgment to show your cleverness. Or ask questions like a barrage, which makes the other person feel that you are too enthusiastic, demanding, difficult to deal with and easy to ruin the conversation. It is a bad conversation habit. Quickly understand each other's questions and give answers quickly. Of course, you can think about some difficult problems for a while. Don't show that you don't understand each other's questions and cause them to ask you in another way. This will give people the impression that you are confused and illogical.

Answer sincerely, knowing means knowing, and not knowing means not knowing. Take a notebook with you and write something down. On the one hand, respect each other's performance. On the other hand, it is to avoid the above problems. If you can't think of it at the moment, or you can't answer it, you can write down the question and ask the other person if you can answer it later.

When sending it, be generous and decent, and give it with both hands. If more than one person submits the same document, attention should be paid to the order of submission, which can be submitted in the order of the other party's position. If this is not clear, they can also submit it from near to far in turn, and the action must be generous and decent, and not sloppy.

3) Pay attention to each other and end the interview in due course. If the other person is interested (lean forward), it means that you are doing well and you can continue. If the other person shows obvious impatience (yawning or staring blankly), you can stop and ask him, "Do you want me to talk … (what I just said) or do you want to hear that I am-?" Guide each other at the right time. If the other person wants to end the interview as soon as possible (put away the diploma or stand up), you should understand that it is wise to end the interview at this time, and you should take the initiative to ask them what their next step is after the interview.

4) After the interview, stand up and thank each other. Slowly walk out of the interview room facing each other. Don't walk too fast, lest the other person mistakenly think that you are nervous, have stage fright, or have other important things to leave so soon. Finally, when you go out, you must nod to the interviewer again and gently close the door.

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