How to make an investment brochure

General investment brochures focus on the product’s prospects and explosive growth space, and the key language must be sharp and full of tension.

1. It must have a strong visual impact

During the exhibition, manufacturers will issue countless investment brochures and DM leaflets to dealers. You must make your own investment brochure like "ten thousand brochures". "A little red in the green bush" can deeply attract dealers, and not be abandoned by them, but also treasure and read carefully! So, first of all, we must work hard on the visual effects, which must be novel in design and exquisite in printing, and also consistent with the brand cultural connotation and corporate public image. For example, the brochure of Sichuan Dazhaimen Liquor Company is in the shape of the word "door" and printed on high-grade golden paper. It shows the noble style and brand image of the company and is quite classy. Most people who want to throw it away will feel it is a pity. In this way, it creates An opportunity for merchants to browse.

2. Distribution method is very important

During the China Food and Drinks Fair, there is a huge flow of people, and there are all kinds of people. However, investment brochures cannot be distributed to everyone. This will not only fail to meet expectations. The effect will also be unnecessary waste. Temporarily recruited etiquette personnel should be trained in this area in advance. For some companies that will hold activities such as new product promotion meetings or dealer social gatherings during the exhibition, they should send investment brochures to those they are familiar with or understand before the meeting. In the hands of dealers, you can let them know your product information in advance, thereby promoting the effect of attracting investment during the exhibition.

3. Must-have contents of investment manual

A good investment manual should be a comprehensive and detailed description of this investment activity, which can enhance dealers’ understanding of new products. degree and distribution interest. The investment letter must contain basic contents such as company profile, product features, market potential, franchise conditions, cooperation methods and reward policies. It must be concise and have a clear theme, so that dealers can fully understand your marketing model and brand situation. For example, Blue Cat Group directly made the investment manual into a "Market Practice Manual" so that dealers can clearly understand the marketing strategy and investment policies of Blue Cat Drinks. When making an investment letter, it is best to attach copies of the company's business license, various product inspection reports, award certificates, etc. to enhance the dealer's trust in you.

4. There must be a competitive investment promotion mechanism

The core content of the investment promotion manual is the investment promotion mechanism. No matter how good your product is and how beautiful your picture album is, this will not be attractive. , that’s in vain! The author once made a comparative analysis of the investment brochures of three liquor manufacturers of similar size and strength, and the results were quite different. Let’s look at the delivery requirements for setting up a county-level exclusive dealer: Manufacturer A requires that the first batch of goods cannot be less than 200,000 yuan, Manufacturer B requires that the first batch of purchases be more than 100,000 yuan, and Manufacturer C not only requires that the first batch of goods must not be less than 200,000 yuan, Less than 250,000 yuan, and a deposit of 50,000 yuan is also required; in comparison, the conditions of manufacturer B are naturally more advantageous. Therefore, when our manufacturers establish an investment promotion mechanism, they must be cautious and rigorous and take advantage of the situation! It is necessary to fully consider the market competition situation and some possible actions that competitors will take at the China Food and Wine Fair, otherwise, your investment brochure will pale in comparison!

5. Timely follow-up on business

When distributing investment brochures to dealers, you can ask for a business card. During the China Food and Drinks Fair, it is best to sort and classify the collected business cards of dealers every day, and then call them promptly to ask them if they have any interest in the company's products, make an appointment to meet and discuss, or say some greetings and blessings. In short, follow up on business and service work in a timely manner, and seize every available opportunity to strengthen communication with dealers. Otherwise, even your former "guest at the table" will become the "guest at the table" for others!

Edit the components of this paragraph

Generally, it includes the following parts, the specific points will depend on the situation:

Introduction

(Highly provocative) 1. Industry prospects 2. Product prospects 3. Company introduction 4. Company support 5. Franchise advantages 6. Company prospects, etc.

Notes

1. Manual Don't make it into an instruction manual, but use relevant language to express respect for the other party, so as to win the other party's favor and be willing to take the time to read it. 2. The project’s positioning, business mix, supporting facilities, and intended brand merchants must be complete. 3. The project location, surrounding overview, local urban development overview, local business development status, and competitor analysis must be complete. 4. The analysis of project advantages should be fully explained. 5. The specific location of the project must be depicted on a map. 6. The project investment policy can be briefly mentioned.

7. I think that the investment manual is basically only given to important merchants, such as supermarkets, department stores, KFC, etc. General merchants only need DM forms for them to understand, so the content of the investment manual will also change according to different types of customers. 8. The investment brochure must not be as flashy as a picture album. It must have content, be targeted, and have the feasibility of actually opening a store. If the manager of the other party can save part of the content of the store opening feasibility analysis report with the investment promotion manual, it will be successful.