How to open a cosmetics store?

First, the determination of business model

The future development of the sales channel of the cosmetic sports industry should be a situation in which specialty stores, large department stores and large supermarkets stand in three pillars. The counters of department stores are designed to attract some high-consumption groups.

Supermarket is a big and comprehensive development idea, with all kinds of products, and selling products for profit; If cosmetics stores want to operate successfully, they must take a differentiated route and have distinctive business ideas, small but refined, except

In addition to selling distinctive products, we can also provide customers with more intimate services, so as to occupy a place in the fierce market competition.

If you decide to open a cosmetics store, you must first determine the business model of the store, whether it is to operate one brand of cosmetics or multiple brands of cosmetics. In addition to skin care

Besides products, do you want to add some life care products (such as shampoo, perfume, shower gel, etc.)? ), make-up and nutritious food to the store? If the business model is determined, you can determine the brand and choose your business.

Commodity channel.

Second, the choice of brand (or choose the purchase channel)

Single-brand cosmetics stores usually adopt the form of franchise chains, and the brands authorize you to sell their products locally or provide corresponding services to customers. Like Avon's specialty store, fruit

Sutang's fruit and vegetable beauty shop or shanghai jahwa's Herb Flavor Collection. The general safety factor of joining such a store is relatively large, and the brand chamber of commerce will supply you directly, eliminating the intermediate links, so you don't have to worry about fake goods, parallel imports and insufficient supply.

Wait for the topic. It is only possible that the brand has higher requirements for franchisees and slightly higher investment.

Another is to open your own shop and purchase goods by yourself, but in this case, it is easier to encounter fakes and parallel imports (unless, of course, your initial positioning is to sell fakes or parallel imports)

Cosmetics). To open such a store, it should be said that the overall brand image will not be too good, and customers will lose a lot after a long time. And your supply can't be guaranteed. But this store may have one advantage, that is, the products it deals in.

This kind of meeting will be very rich, and cosmetics, make-up, daily necessities and ornaments will be sold.

But in this way, the characteristics of your cosmetics store will be lost. (In this kind of store, everyone will show their magic when they purchase goods. )

In addition, some so-called cosmetics brand discount stores have appeared in the market recently, offering well-known brands of cosmetics to franchisees at a low price of 2-3 fold. Everyone should think more about this. Think about it, every famous.

Cosmetic brands are independent business channels. It is impossible to sell their products to these so-called cosmetic franchise companies at a price of 2-3 fold, and then these cosmetic companies sell them to you.

Third, the location of the store

Well, the brand has been chosen, the business model has been determined, and the purchase channel has been guaranteed, so it's time to choose the site.

It is very important to choose a business address. A good store and your small specialty store are at least 60% successful. The site selection can refer to the following contents:

1, a bustling local trade block, an area frequented and consumed by fashionable girls; (For example: Xidan, Di 'anmen, Andingmen, Xinjiekou and Zhongguancun in Beijing)

2. Large and medium-sized communities with dense personnel and mature residential quarters; If your store also provides skin care services, that's a good choice.

3. High-end office buildings and trade buildings. They are all around, aiming at high-consumption white-collar groups; 4. It is best to be next to cosmetics, clothing stores and shops dealing in women-related products.

Fourth, the shop decoration

When the place is chosen, the decoration will begin. If you are a chain store, the company will generally give you a decoration design drawing and decorate it according to the style specified by the company. The decoration grade of general design is relatively high.

The temperature may be a little higher. If your store is not a franchise store, but the kind of specialty store you purchase, the decoration style can be determined according to your own preferences, but the quantity should be concise, lively, bright and reasonable in layout.

Qi, the product layout is organized, and the door must be beautiful.

V. Initial distribution (or purchase)

If you are a franchise store, you can communicate with the customer service department at headquarters about the products suitable for your local sales. Because the environment, weather and consumption habits of each place are different, you may distribute goods at the beginning.

It's not accurate, but generally speaking, if you are a brand you join, they usually have a three-month return period, and you can return it. This risk is usually small. However, if it is not a franchise store, it will be approved by itself.

When buying goods in the market, you must think clearly at the beginning, the products you need or the products suitable for local consumption habits, otherwise it will be difficult to return them, and finally you will be in your own hands. Generally, if you join a brand, he

We will give you some folded pages of related products for you to send to consumers in your business or daily business.

Intransitive verb shop layout

The layout of the store is not much to say. If you join a store, you should follow the instructions of the headquarters. If you are not a franchise store, you should arrange the store you buy according to your own preferences. Product placement is very good.

Products with knowledge, high price and high profit should be placed in a place where the line of sight is even, not too much, otherwise others will feel worthless. Out-of-season products or products with low profits are placed in lower cabinets, and promotional products are suitable for more display.

Wait, pile him up a little higher.

Seven, staff recruitment

If your store is not very big, plus you, just recruit another employee, but it is best to have good skin, good image and temperament, have been engaged in beauty or sold cosmetics, but before going to work.

Let her know the products sold in your store and know the product knowledge, so that there will be no problem when telling customers. Because you know that you are an opinion leader, you and the sales staff should educate customers about what products to use.

Products, how to use products. Mastering sales skills and professional knowledge has a very important impact on your sales performance.

8. Opening of business.

Those who sell nutritious and healthy food need to apply for a health permit, and the clerk needs to apply for a health certificate. Well, after a period of preparation, it is time to start a business. The preparation for opening business must be sufficient, and it cannot be

Open the business in a hurry until all the preparations are completed.

Popularity is very important in the first month of starting a business, and publicity must be in place. For example, DM should be sent out, and some advertisements should be made according to the situation of the city (MM in Beijing and Shanghai is not suitable for advertising in newspapers, it is too expensive.

). If there is a premise, you can also do some subtitle advertisements or image opening advertisements on local TV stations. When starting a business, you must do some preferential traffic, such as giving gifts when you enter the store, giving a 20% discount on products, or giving something when it is full.

Of course, Dongdong and other gifts should be distinctive and meet the needs of MM. In addition, when starting a business, we should mobilize relatives and friends to come and support them and let them all come to your store to buy products. But when it first opened, due to

There are many things to understand, to run in, and don't make a fuss.

Location: "Kaihua Cosmetics Store has low investment and low entry threshold. But if you want to run a cosmetics store well, you must know the common sense of makeup and beauty besides choosing a good brand and source of goods. Can be based on different

Introduce suitable products to customers with different skin types in the new season. In addition, the location of cosmetics stores is also very important. When opening a shop in a shopping mall, you must choose conspicuous places such as elevators and exits. If you are a street vendor,

Shops, try to choose high-end residential areas or downtown areas next to them. Choose a place with a large flow of people to increase turnover and obtain greater profits.

How to open a cosmetics store? Investment and income: As the business in the store is getting better and better, you can consider making an online store. The initial investment in selling a physical online store together is about 654.38+10,000 yuan, including: rent,

Water and electricity, purchasing, store decoration, and so on. If the management is reasonable, the cost can be recovered in less than one year. According to the monthly rent 1000 yuan, you can earn almost 3000 yuan every month. That is to say,

As long as it is done for a long time, the profit will be higher and higher.

Brand selection: As we all know, there are many brands of cosmetics, and the working conditions can be different, but each brand is basically a full set of functions. It is easier to make money by choosing several well-known brands! if

Suitable for making famous brand cosmetics in high-end shopping malls. Near the school, choose some brands that are not very famous but have guaranteed quality. Brand selection, everyone!