What about Sanming automobile industry?

Firstly, the present situation of developing automobile industry in Sanming City is analyzed.

1, advantages and disadvantages analysis

Sanming City is the earliest area in Fujian Province to develop automobile industry. As early as 1957, we set up a factory in Yong 'an to produce "Fujian" brand trucks. Although there are bumps in the middle, car production continues. The advantages of developing automobile industry in Sanming City are as follows:

Traffic and location advantages-Sanming is located in the key position on the west side of the Taiwan Strait and is a national highway transportation hub city. It plays a unique role of "hub, base, pioneer and support" in the construction of the economic zone on the west side of the Taiwan Strait, which can develop upstream and downstream supporting industries and accept industrial radiation.

Policy and Positioning Advantages-None of the six automobile industrial clusters formed in China is located in the southeast. Sanming automobile industry is located in the automobile industry cluster with commercial vehicles as the main part, which is complementary to Southeast Automobile and Jinlong Bus, which is conducive to the formation of industrial cluster effect. In addition, the state has issued a series of policies to vigorously build the Haixi Economic Zone. With the preferential policies of the state in Haixi, Sanming City is fully capable of taking the lead in cooperating with Taiwan Province Province, undertaking industrial transfer, introducing and building major projects of automobiles and parts, and forming projects with national or interregional significance.

Advantages of Industry and Enterprise —— With the introduction of major projects of China National Heavy Duty Truck Haixi Automobile, Sanming's automobile and parts industry system dominated by commercial vehicles is rapidly taking shape. China National Heavy Duty Truck Group Fujian Haixi Automobile Co., Ltd. plans to produce and sell 20,000 medium and heavy trucks and light trucks in the current factory area in 20 1 1 year by introducing advanced medium and heavy truck products and technologies from China National Heavy Duty Truck, and finally achieve the overall goal of an annual output of 200,000 commercial vehicles with an output value of 30 billion yuan, and build it into an important commercial vehicle production and export base in Haixi and even the whole country. The construction of supporting system of China National Heavy Duty Truck Haixi Company will greatly promote the development of Sanming automobile and parts industry.

Park and factor advantages-Yong 'an Automobile Industrial Park has laid a good foundation for the rapid growth of Yong 'an Automobile City by introducing heavy truck projects, and the development pattern of "one main and three auxiliary" automobile industrial park with Yong 'an Automobile Industrial Park as the core has basically taken shape. The planned land area of the park is 1 1,000 mu, and 4,000 mu has been implemented. The land use is single, the development and construction cost is low, and it is under development and construction, and the available land area is large. In addition, Yongan is rich in labor, energy and raw materials, and its production cost is relatively low, so it has great comparative advantages.

The disadvantages of developing automobile industry in Sanming are:

The foundation of spare parts is weak, and the dependence of automobile industry is not enough. At present, the key machinery parts industries in Sanming are mainly supporting construction machinery and agricultural machinery. The technical level of the original auto parts enterprises is not high, and most products enter the maintenance parts market. Secondly, most parts enterprises are weak in technical strength and lack of independent development ability, which makes it difficult to meet the needs of automobile upgrading and slow in technological development.

Parts enterprises are scattered and small, and the agglomeration effect is not obvious-"scattered" means the lack of a complete supply chain system, so it is difficult to appear a group of auto parts enterprises; "Small" means small production scale, small supporting scope and small export volume; "Heavy" means repeated construction and repeated production; "Low" means the low level of industrial development, especially the low level of synchronous development. Therefore, the spatial distribution of automobile assembly plants and automobile parts enterprises in Sanming City is scattered and lacking, which makes it difficult to form industrial cluster effect.

Product and brand disadvantages-With the entry of foreign capital and technology into China, the competition in the automobile industry has entered globalization, and wholly foreign-owned enterprises and Sino-foreign joint ventures occupy the main market share. Although Sanming has cooperated with domestic automobile giants such as National Heavy Duty Truck, its products are still relatively simple, especially in the field of special purpose vehicles. The auto parts products are fragmented, small in scale, high in cost, low in added value, and small in brand influence and radiation range.

Disadvantages of lack of talents-At present, the lack of scientific researchers and academic leaders in Sanming automobile industry leads to a large number of enterprises, weak independent research and development ability and few independent development projects; There is also a lack of entrepreneurs who know both modern scientific and technological knowledge and management and international operation, which makes it difficult for enterprises to develop rapidly, and some small enterprises are even in the initial stage of development. The shortage of high-quality professionals has become the competitive disadvantage of Sanming automobile industry, and the shortage of human resources will also become an important factor restricting the development of Sanming automobile industry.

2. Challenges faced

Facing the threat of global market integration-in recent years, Chinese and foreign enterprises are competing for the huge automobile market in China. The entry of powerful new foreign competitors poses a great threat to the heavy truck market in China. Compared with the products of developed countries in Europe and America, the technical level of China's heavy-duty automobile industry is backward, mainly in vehicle performance, product design and many other aspects. If Chinese enterprises want to occupy a place in the fierce competition, they must actively develop their own brands and reduce costs.

The threat of intensified regional competition in the same industry in China-because the development of automobile industry has obvious effect on the economic growth of cities, 30 of the 34 provinces, municipalities and autonomous regions in China have indicated that they should focus on developing automobile industry and regard it as the pillar industry of their own province. Shanghai, Changchun, Wuhan, Guangzhou, Beijing and Chongqing, the six major automobile and parts industry clusters in China, have strong regional competitiveness, which puts pressure on Sanming City and even Fujian Province to develop the automobile industry as the southeast region.

The threat of rising energy and raw material prices-automobile industry is one of the main industries of steel consumption. While the price of raw materials keeps rising, the sales price of automobiles has been hovering, and the pricing space of automobile manufacturers has been severely compressed. With the increase of international and domestic demand for crude oil, the price of gasoline is also rising, and the rising oil price and emission restriction policy have become the biggest challenges facing the automobile industry.

Second, the countermeasures and suggestions

1. Strengthen the leadership and coordination ability of the government.

Established Sanming Automobile Industry Development Leading Group or Office headed by provincial and municipal leaders to provide land, tax, capital and energy support to enterprises entering the park, mainly including China National Heavy Duty Truck Group Fujian Haixi Automobile Co., Ltd. and its supporting auto parts enterprises. At the same time, the government will attract investment and come forward to solve the problem of some supporting enterprises entering the park and form a regional industrial chain as soon as possible.

2. Actively promote new product development and brand building.

With the help of China National Heavy Duty Truck Group's advantages in capital, technology, brand, market and management, we will actively promote new product development and brand building. Focus on research and development of market-oriented products, such as new models of medium and light trucks, special trucks, light trucks and mini trucks suitable for the vast rural areas.

3. Actively explore the development of new energy vehicles.

With the introduction of national standard IV, fuel tax and new energy policy, the research and development of new energy technology can't wait. Relying on the strong strength of China National Heavy Duty Truck, Sanming should take hybrid trucks as the development direction and the key point of scientific research, and promote the truck manufacturing industry to continue to develop in the direction of clean energy, green power, energy conservation and environmental protection.

4. Introduction and localization of talent team

Provincial and municipal governments invest special funds to help leading automobile enterprises introduce high-level R&D teams, promote cooperation between enterprises and local universities or scientific research institutions, cultivate applied talents urgently needed by enterprises, build scientific research platforms to promote independent innovation of enterprises, develop and apply new energy-saving and environmental protection technologies, and upgrade product grades.

At present, it is gratifying that in the process of serving the construction of Haixi Economic Zone, sanming university began to recruit four-year undergraduate students majoring in mechanical design, manufacturing and automation (vehicle direction) in September of 20 1 1. This major is a cooperative education project between Fujian and Taiwan. In the third year, I went to a cooperative university in Taiwan Province Province to study vehicle direction courses. The declared undergraduate major of "Vehicle Engineering" has been reported to the Ministry of Education for the record, and enrollment is expected to begin in the fall of 20 12. In addition, on the basis of years of good cooperation between Sanming University and the former Yong 'an Automobile Factory, Sanming University, Taiwan Province Daye University and China National Heavy Duty Truck Group Fujian Haixi Automobile Co., Ltd. signed a contract to establish the "Cross-Strait Automobile Engineering Technology R&D Center" at the "Cross-Strait Project Achievements Fair" in June 20 18. The establishment of these majors and the construction of scientific and technological platforms will cultivate a large number of professionals for the development of Sanming automobile industry and will also promote the entry of high-tech automobile products into the market.

Three. Conclusion and prospect

At present, the global automobile market is changing to new energy vehicles represented by hybrid electric vehicles and electric vehicles. With the rapid development of China's automobile industry, Fujian Province should seize the opportunity in the construction of Haixi Economic Zone and form a southeast automobile industry cluster.

The development of truck industry in Sanming City is in its infancy. Although there is a certain foundation and good external conditions at present, there are also many difficulties and problems. Opportunities and challenges coexist. It is the need of Sanming's development and the historical mission to make the automobile industry bigger and stronger.