The Pusher of Simba's Success ~ Chu Xuerui

Everyone says Simba is very strong. In fact, Simba's success is Chu's layout. To put it bluntly, Simba is the work of Chu Xuerui.

Chu Xuerui's success has three turning points:

First, set foot in the cosmetics industry and set up the cosmetics brand ZUZU. It is easy to set up a company, but difficult to operate. At the beginning of its establishment, it will face the test of capital, products and quality, and more importantly, sales. At one time, surgery was also difficult and dangerous. At the same time, the industry in WeChat business began to rise.

Second, contact with WeChat business

The rise of WeChat business has enabled Chu to find a sales channel for cosmetics. Her many years of experience in corporate sales told herself that to make money, we must first let customers taste the sweetness, even if it is to give them a vision and a hope. Therefore, by developing WeChat business, she has attracted a large number of housewives. By developing its own first-class agents in Ma Bao, Ma Bao can develop more second-class and third-class agents and profit from it. At that time, many people questioned that Chu was engaged in pyramid schemes. After all, she did earn tens of millions of real money. Make yourself stronger and stronger. Chu Xuerui deeply realized the importance of traffic during the start-up of WeChat. Traffic is real money. At this time, Aauto Quicker also began to rise, mainly for entertainment. However, the sensitive first snow has already felt the importance of automatic acceleration.

Third, enter autonomous driving faster.

When Xue Rui first entered Aauto more quickly, she appeared as a customer of the brush machine. Brush powder in major live broadcast rooms to accumulate fans to get traffic. In the live broadcast room of Sanda Brother, I brushed over one million at a time. At that time, she had not contacted Simba. By brushing gifts and adding powder, the number of fans soon exceeded 1000W, becoming a veritable anchor. At that time, Simba's position could not be compared with her. Although Chu Xuerui has become an online celebrity, she just wants to promote her cosmetics through Aauto faster and find more agents. However, at that time, Aauto attacked the diversion more quickly and resolutely. Many people reported that Chu was engaged in pyramid schemes, and her account was often blocked. During that time, Chu didn't see any hope of getting faster from Aauto, and she kept directing her fan traffic to her Weibo in Aauto. Later, Aauto Quicker was finally able to broadcast live with goods, and the first Xue Rui also ushered in a new turn.

Fourthly, the faster opening of live broadcast in Aauto made Chu Xuerui feel at home in her career.

Since she is already a tens of millions of anchors, she can directly face-to-face marketing and brainwashing with end consumers without a cosmetics agent. Although the customer has changed from the original agent to the direct consumer, her marketing ideas have not changed. Still adhere to a marketing idea: if you want to earn money from customers, you must first let customers taste the sweetness. Therefore, many customers trust her. At this time, she and Simba became lovers and began to package Simba. In the process of packaging Simba, she has been continuing her many years of business experience:

1, the traffic is real money, and you don't hesitate to use a lot of W to brush powder wildly in major live broadcast rooms. You have to have fans to get traffic and earn W.

2. If you want to earn fans, you must let fans taste the sweetness. Therefore, every live broadcast uses gifts as bait to let fans come to her live broadcast room for consumption.

After packaging, Simba was pushed to the stage by Chu Xuerui, crying, making trouble, hanging himself, pretending to be temperamental and brainwashing, and cutting one leek after another in the form of bringing benefits to fans. The Bird's Nest incident broke out when they opened champagne to share their joy. Chu Xuerui made Simba pretend to cry and sold badly, so as to win sympathy and put the blame on the manufacturer. At the same time, through the network to promote the donation of Simba, positive energy, and strive to wash white. Although the final Bird's Nest incident was near misses, after all, there was a crisis of trust among fans.

When Simba brought the goods for the first time after his comeback, he completely let others collapse. Before taking the goods, Chu Xuerui made a careful plan.

1, advertising is her first strategy, so she spent hundreds of millions of dollars advertising to announce Simba's comeback with goods and benefits.

2, the choice of product layout is essential, put the goods to be sold in your own Taobao shop at a high price in advance, and then brush the bill. Give leek a feeling of giving welfare at a low price in her live broadcast room. In this way, the profit of the live broadcast room is great, and at the same time, the family members are grateful to cry. Unconsciously, the leek has been harvested.

However, family members are not the family members of the past, and they are very rational after the Bird's Nest incident. Although the live broadcast has sold a lot, the return rate is also great. Counting Chu Xuerui's hundreds of millions of advertising drainage fees, it can be said that the live broadcast is unprofitable.

After the live broadcast, Chu was in a dilemma.

1. It needs a lot of publicity and drainage to create a grand occasion for millions of people to grab welfare in the Simba live broadcast room. After paving the road, it cost a lot of money, but the family is not as crazy as before. Many people just watch the excitement and do nothing. Moreover, after the second donkey incident, the national platform management and control became stricter. They never dare to sell such lucrative products as bird's nest in sugar water again. As a result, I was busy and finally earned a loneliness.

2. If you don't spend W to create a grand occasion for millions of family members to grab benefits, the live broadcast room doesn't even have the popularity of 10W, which is particularly embarrassing.

So, Simba came out to brainwash the fans and accused Aauto Quicker of targeting him and deliberately not giving traffic. Fans still love him, and he is still a lion on the grassland.

Generally speaking, Xinxuan's current operating model is the same as that of Chu Xuerui when he was doing WeChat business.