Father's Day shopping mall event planning plan

In order to ensure that the event proceeds safely and smoothly, it is necessary to formulate an event plan in advance. The event plan is a written plan for an event. What are the characteristics of an excellent activity plan? Below is the 2022 Father’s Day shopping mall activity planning plan I compiled for you (selected 5 articles). You are welcome to read it. I hope you will like it. Father's Day shopping mall activity planning plan 1

1. Activity time:

Father's Day

2. Activity theme:

June Jiali dresses up his father

3. Activity content:

Activity 1: Jiali dresses up his father in June - colorful challenges and wins big prizes

Father's Day activity During the period, all clothing and department store products will be sold at 12% off, and cosmetics and photo materials will be sold at 12% off. If you purchase products with discounts and a single ticket of more than 150 yuan, and if the supermarket does not discount a single ticket of 58 yuan or more, you can participate in the "Colorful Sale" with your computer receipt. Win the jackpot and get a Father’s Day gift for your dad through the event, and present a beautiful Father’s Day gift to your dad. (A single microcomputer ticket is limited to 5 times, and special offers will be included in the lottery)

Prize settings:

First prize: an electric fan;

Second prize: a premium razor;

Third prize: a bottle of shampoo;

Fourth prize: an ice cream;

Lottery details:

1. Lottery at the entrance on the first floor of the shopping mall, ***two lottery boxes, each box contains 5 colors of table tennis balls***15, one is white 5 pieces, 4 blue pieces, 3 green pieces, 2 yellow pieces, and 1 red piece.

2. As long as the color of the table tennis balls that the customer grabs from the two boxes twice in a row is the same, he can get the corresponding winning prize; the red ball represents the first prize; the yellow ball represents the second prize. The green ball represents the third prize; the blue ball represents the fourth prize; the white ball represents the empty prize.

Activity 2: Warm June Father's Day mother's linkage to see the true love

The family linkage card obtained during the Mother's Day event, when you present the card and purchase Father's Day gifts during Father's Day, the original Enjoy an additional 10% off the discount.

Please put in your shopping bag the words "

4. Advertising:

1. 5,000 pieces of colored paper

2. TV station 1-minute advertising, flying word advertising

3. Meteorological Bureau advertising

4. Store atmosphere creation

5. Floor stickers, hangings, billboards,

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6. Lottery props and prize preparation

7. Cross-road arched door June gift to dress up father - Colorful challenge to win the grand prize Father's Day shopping mall event planning plan 2

1. Theme of the event:

A lifetime of fatherly love, true expression of love

Held on: June x, 20xx

Held at: XX Shopping Square

2. Activity content:

(1) Preparatory work:

1. Contact a senior program host who can promote the atmosphere of the live event ( Preferably men).

2. External reminder (newspapers, advertising single pages, etc.) "The top five merchants who signed contracts from June 16 to 18, and the merchants who signed contracts on June 19 (Father's Day) can Participate in the live event on June 19 and receive a free exquisite gift."

3. Print the name of the shopping mall, the name of the shopping mall, and the contact information for investment and recruitment.

4. Arrangement of the event gathering point: Arrange a stage and place a 1m x 1.5m heart-shaped pattern in the center of the wall with carnations, roses, baby's breath, green leaves, etc. as the background of the event. .

The left side of the pattern reads "Lifelong Father's Love", and the right side of the pattern reads "True Expression of Love".

5. Notify employees who are good at singing in advance to choose a song that reflects father's love and prepare to perform on the day of the event.

　(2) On-site activities

1. Family photos of father and son (daughter): On the day of the event, for the father and son (daughter) who come to sign the contract together, if the children can tell clearly their father’s birthday, they can A free photo of father and son (daughter).

2. Signature message: Write "What I want to say to my father most" can be written on a big red cloth or paper by the customer, or use posters to trigger emotional touches. .

3. Participate in the game. For example:

1. The great test of tacit understanding: two people who signed the contract together will cooperate, and one will take a questionnaire and answer some questions about their preferences. The other person (who is not allowed to see the answer sheet) will be asked by the on-site host. If the two people have the same answer, they can receive the corresponding small gift or continue to participate in other activities.

2. Two people race with two feet and catch ping pong balls with long poles: People stand outside the one-meter line and use two long poles to pinch ping pong balls from one basin to another. How many ping pong balls are caught? There are prizes to give away.

The winner of the above participating games will receive a carnation. Other game content can also be considered, with singers singing in between.

3. Conclusion:

The traditional image of a father is reserved and restrained by nature. However, in real life, most fathers also do more and talk less, and silently serve. Family devotion. But this does not mean that they do not need warmth, love and gratitude. It is not just a patent for women, but men also desire it. This Father's Day Plaza activity planning plan is intended to highlight a harmonious and warm atmosphere. The activities are mainly interactive. This method starts from the emotional needs of consumers and can arouse children's gratitude for their fathers. Because of this kind of publicity, It is for public welfare, and customers are not prone to resistance. Father’s Day shopping mall activity planning plan 3

1. Activity background

June 16 is Father’s Day, a festival dedicated to fathers, and also a golden opportunity for men’s products to sell well. Carrying out cultural marketing activities with this theme can create family ties and better spread XX culture. At the same time, it is also a golden period for students to go shopping during the holidays after the college entrance examination.

2. Theme of the event

Gratitude is as deep as the sea and a father’s love is boundless

3. Time of the event

June 11 - 6 March 16th

4. Activity goals

1. Men’s products will set off a summer sales climax and drive the whole audience;

2. Create a Father’s Day atmosphere, Experience family marketing

3. Whole-store sales are guaranteed to grow by 20%

5. Activity content

Happy Father’s Day, family prices for everyone

All sales areas in the store will offer certain discounts to customers who hold credit cards for purchasing men's products

1. Distinguished father's jewelry and watches, yellow and platinum are the lowest in the city, and men's jewelry and luxury watches are at ultra-low discounts.

2. Handsome Father’s cosmetics category mainly promotes men’s sun protection and skin care products and new summer makeup products, with full discounts and gifts.

3. Aijiafather’s women’s clothing and women’s shoes brands flexibly carry out discounts, full discounts, purchase gifts and other activities.

4. Recommended summer new sports products for Active Father, recommended outdoor functions, sports products for middle-aged and elderly people, and ultra-low discounts on equipment.

5. Various fashionable father’s leisure brands flexibly carry out discounts, full discounts, purchase gifts and other activities.

6. Recommended holiday gifts for Shuxin’s father, Dashang Electric Appliances, small household appliances, mobile phones, digital products and other gifts. Modern home appliances make his father’s life more comfortable, with heavy purchases and gifts, as well as branded gifts, making the festival special. Enjoy free gifts, set purchase rewards, etc.

7. Healthy Father Building food, Dashang Supermarket food, health care products, tobacco, alcohol, sugar and tea are popular as holiday gifts.

Favorite Father’s Day, a double gift for shopping

Brand gifts: Each brand in each sales area organizes their own brand gifts, which must be novel, practical and in line with the brand’s characteristics.

Industry gifts: Various industries have launched large-scale gift-buying activities. The gifts should be combined with the theme of Father’s Day activities, such as beer, red wine, summer supplies, etc. Focus on promoting family ties, gifts, and the level of gifts is determined by the industry and reported to the marketing department.

Blessings from the gold list, discounts for students, and freeing the soul:

1. Big discounts on all new trendy clothes: Bring your student ID to shop in various clothing categories and enjoy discounts 0.50-10% discount, and brand gifts can also be added to the original discount. The sports and leisure sales area on the fourth floor is the focus of this event. The product display should highlight the fashionable and youthful atmosphere, carry out brand discounts or new product recommendation activities for the student group, carry out outdoor product promotion weeks based on the characteristics of student travel, and refer to the sports storm. .

2. Dashang Electric’s 3C digital products are on sale: 3C digital products (mobile phones, computers, cameras) should timely launch low-price special sales with a wide range of products, and purchase brand gifts at the same time.

Membership activities:

1. During the event, you can apply for a xx Building membership card for free by holding a men's products credit card or student ID card. If you spend more than 200 yuan with the card, you will get a free membership card. present.

2. If you hold a men’s shopping credit card or student ID card and spend more than 300 yuan, you will receive a xx travel agency travel discount coupon.

Special activities:

1. "Father's Love" in-store exhibition of excellent prose, poetry or stories

Play several excellent essays describing father's love and praising his father Or poems or stories (very short stories), combined with passionate music, arouse customers' screams, launch free song request activities, and create a family atmosphere.

2. Filial Heart Series Story Exhibition: Produce several traditional Chinese short stories about filial piety to your father with pictures and texts, and display them in front of the main entrance or in the open space inside the store to call out the awareness of filial piety and exaggerate the family-like atmosphere of the building. Father's Day shopping mall activity planning plan 4

1. Activity time:

June xx - June xx

2. Activity theme:

Happy Father’s Day

3. Activity content

Activity 1. Give your father a sincere gift. Healthy gifts are more considerate!

During the event, 15% off clothing and department store products, 10% off small home appliances and cosmetics, and 50% off some sportswear. (Explicitly stated products do not participate, please see the in-store poster for details) The leather shoe store on the second floor has launched the "Sandals Festival", and the supermarket has launched the "Washing Festival", don't miss it!

Activity 2, Zongqing New Century Supermarket Exchange Gift

During the event from June xx to xx, anyone who purchases a single ticket of 39 yuan or more in the supermarket will receive a free exchange coupon. Two coupons will be given for a purchase of 69 yuan and three coupons will be given for a purchase of 99 yuan. Customers can use the coupons to redeem designated low-priced products.

Activity 3. May Dragon Boat Festival xxx, "Skillful Hands Making Zongzi" Competition

During the event from June xx to xx, all customers who shop in the supermarket, regardless of the amount, You can sign up to participate in the "Skilled Zongzi Making" competition at the corresponding time. Each group is limited to 5 people. The winner who makes the rice dumplings in the shortest time and with the best quality within 5 minutes will receive a gift. Limit per person. Attend once.

Award settings:

The first place "Zong Dumpling King" championship award is a box of Yili Milk's fresh watermelon, you can choose any one of the rice dumplings made that day

The second place The second runner-up of the "Zong Dump Making King" will be awarded with a fresh watermelon made on the same day

The third runner-up of the "Zong Dump Making King" will be awarded with the rice dumplings made on the same day

Participation Award: Other contestants will Get 5 rice dumplings made by yourself.

●Registration time: June xx to June xx, registration is available at the service desk of each store in xxx. Registration is limited to one store event.

Competition time and place:

1. xxx People’s Shopping Mall store on June xx at 16:00 pm

2. xxx Shopping Plaza on June xx in the afternoon 16:00 sharp

3. xxx Huiwanjia Supermarket xx store 16:00 sharp on June xx

●Operation steps: Negotiate the purchase of rice dumpling materials—the materials are in place— Event promotion - each store organizes competition

●Props requirements: candied dates, small rice dumpling leaves, rope, student-specific scissors, plate, bucket, spoon, apron

●Competition rules: After the players are ready, the referee will announce the competition At the beginning, within 3 minutes, see which contestant can wrap the rice dumplings quickly and well. A dedicated person will be responsible for keeping time. The competition can be divided into 2-3 rounds to enhance the atmosphere. The fastest player will be named the winner. Father's Day shopping mall event planning plan 5

On Father's Day, people choose specific flowers to show respect for their father. People adopted Mrs. Dodd's suggestion and wore red roses to express their love for their living fathers and white roses to express their condolences to their deceased fathers.

1. Theme:

Celebrating Father’s Day Sales

2. Purpose:

1. Caring for customers’ families, touching customers, and improving Company brand;

2. Activate dormant customers, stimulate consumption, stabilize old customers; and develop new resources.

3. Content:

1. Find out the target customers and analyze how to place orders;

2. Early preparation: banners, balloons, fruits, venue, Gifts, etc.;

3. Employees should do a good job of inviting customers. Invitation content: time, place, theme, target customers must be invited;

4. Recruit good lecturers and give lectures with a healthy attitude and products;

5. Formulate sales plans and preferential policies, and every employee must be able to speak and publicize;

6. Pre-meeting training.

IV. Process:

1. Customers enter;

2. Host interaction: do health exercises, play games and give gifts;

3. Introduce experts to give lectures on stage;

4. Thank you for Father’s Day (strive to impress customers);

5. Mr. Kuang went on stage to deliver a speech and announce the feedback policy;

6. Employees follow orders.