What do cross-border e-commerce mainly do?

What do cross-border e-commerce mainly do?

There are two kinds of cross-border e-commerce, one is to export cross-border e-commerce and the other is to import cross-border e-commerce. Cross-border electronic commerce in China is mainly a business-to-business (B2B) and business-to-consumer (B2C) trade model.

After several years of development, cross-border e-commerce has become not only a single trading enterprise, but also a variety of enterprises including manufacturers, traders and brands. Relatively speaking, traders pay more attention to product quality. Now many companies are doing cross-border e-commerce, but I am more optimistic about Amazon and Alibaba International Station. If nothing else, Amazon Ali is very strong, and Amazon's popularity is still so high after all.

1. Cross-border e-commerce is divided into export to cross-border e-commerce and import to cross-border e-commerce. An international business activity in which transactions are made through e-commerce platform, payment and settlement are made, and goods are delivered and traded through cross-border logistics.

2. China and cross-border electronic commerce are mainly divided into business-to-business (B2B) and business-to-consumer (B2C) trade modes.

3. Under the 3.B2B mode, enterprises mainly use advertisements and information release, and the transaction and customs clearance processes are basically completed offline, which is still traditional trade in essence and has been included in the general trade statistics of the customs.

4. Under the B2C model, China enterprises directly face foreign consumers, mainly selling personal consumer goods, and the logistics mainly adopts air parcels, mail, express delivery, etc. The main body of customs declaration is postal service or express delivery company, which is not included in customs registration at present.

1. Easy to understand means: buying and selling products.

2. Trading scope: Earth. It is the trade between China and foreign countries.

3. Complexity: It involves settlement in different currencies+transportation (import and export process)+tariff.

4. Business forms: different types of forms developed according to commercial market demand, such as supply chain distribution platform (Dolphin b2b2c), vertical e-commerce (Jumei, Taozi, Ocean Terminal) and domestic e-commerce platforms (Tmall, JD.COM). COM), and the third-party platform for distributors to survive.

5. cross-border electronic commerce model

5. 1M2C mode: platform investment. For example, Tmall International.

Advantages: high user trust, requirements: overseas retail qualification and authorization, service mode: overseas direct mail, providing local return service;

5.2B2C mode: bonded self-operation+direct mining. Such as JD.COM, Jumei and Honey Bud.

Advantages: The platform directly participates in the process of supply, logistics and warehousing, with high sales turnover and good timeliness.

Pain point: limited categories. At present, this model is still dominated by explosions.

5.3 Vertical category: For example, honey buds, the advantage of maternal and child category lies in its low threshold for winning the cross-border incremental market, while such products are actually just needed, with high frequency and large flow.

5.4C2C mode: overseas buyer system. For example, Taobao Global Purchase, Ocean Terminal, and overseas buyers (personal purchasing) set up stores on the platform, and long-tail non-standard products are the main products in terms of categories.

5.5BBC Bonded Zone Mode: Cross-border supply chain service providers cooperate with cross-border e-commerce platform (Supply) through bonded mailing mode, and the platform is responsible for providing user orders, which are directly sent to users by these service providers.

5.6 Direct mail from overseas e-commerce: such as Amazon. It has a global high-quality supply chain logistics system and a rich product library.

Generation 5.7 operation: It is well known as the sea cat season. Based on the technology-oriented platform, the products of major e-commerce platforms are automatically grabbed by the self-developed system, and a large number of products are provided to help users place orders.

5.8 Community category: Little Red Book, guiding consumption through content.

6. Export-oriented e-commerce platform: such as Dunhuang Network. E-commerce platform mainly exporting domestic products.

Personal understanding of the role of cross-border e-commerce mainly includes the following aspects:

1. Meet the growing domestic demand for big brands and high-quality products. Such as: imported milk powder, imported red wine, imported cosmetics, imported beef, etc. The demand of the domestic people has increased.

2. Demographic dividend of national policy. The state supplements the dividend to consumers by reducing tariffs for products in bonded mode. Drive and stimulate economic development.

3. Trade globalization, electronic trend.

This kind is more, mainly for the convenience of transportation, not too big, such as cars, such a large object has a high starting point. For example, there are more articles for daily use, because electronic products are easier to make, with low starting point, low operating cost and quick payment. But on the whole, if you want to make a lot of money, you must have a good supply.

Cross-border electronic commerce refers to an international business activity in which transaction subjects belonging to different customs reach a deal, make payment and settlement through e-commerce platform, and deliver goods and complete the transaction through cross-border logistics. Shopee is in this position this year, and it is the largest cross-border e-commerce platform in Southeast Asia and Taiwan Province Province, and the dividend period is still there. It is also the only platform with no annual fee, no store rent and no commission in the first three months.

Cross-border electronic commerce refers to an international business activity in which transaction subjects belonging to different customs reach a deal, make payment and settlement through e-commerce platform, and deliver goods and complete the transaction through cross-border logistics.

What does cross-border e-commerce do? How is the development?

Development Status of cross-border electronic commerce

Cross-border e-commerce industry is a special sector of e-commerce industrial park in South China City. In the previous market survey, the industrial park has gained insight into the above-mentioned series of problems commonly encountered by cross-border e-commerce enterprises, and tried to solve these problems through service resource integration and service clustering, opening a brand-new window for cross-border e-commerce.

Up to now, there are dozens of cross-border e-commerce companies such as Tesco, Saiwei Network, Tongtuo Technology, Youkeshu Technology and Ogilvy International. , all chose to gather here, and the perfect cluster service in the industrial park allowed these enterprises to grow up in the market opportunity period.

The Social Significance of cross-border electronic commerce

As the technical basis for promoting economic integration and trade globalization, cross-border electronic commerce has very important strategic significance. Cross-border electronic commerce has not only broken through the barriers between countries, making international trade borderless, but also causing great changes in the world economy and trade.

For enterprises, the open, multi-dimensional and three-dimensional multilateral economic and trade cooperation model built by cross-border electronic commerce has greatly broadened the path of entering the international market and greatly promoted the optimal allocation of multilateral resources and mutual benefit and win-win among enterprises; For consumers, cross-border electronic commerce makes it easy for them to get information from other countries and buy cheap goods.

First, product selection

The most important choice for opening a store is to classify the treasures in your store, such as explosions and drainage, and then find the treasures that can bring the most traffic to the store through data analysis, and continue to carry out detailed data analysis on these established treasures to find out the styles suitable for explosions. Select 3 or 4 models as target models. After selecting the target model, the next operation is to optimize the product and maintain the explosion.

Second, the main push pricing profit.

The sales of main funds are very high, but only relying on the marketing method of small profits but quick turnover, not only the profit is low, it is difficult to support the operation of the store and can not create explosions, but also may make the store gradually die out. If you want to create an explosion, you must make a profit on the pricing, and the profit will eventually be 30%-50%, so you can easily reduce the price by participating in the event, without worrying about the low price and no profit.

Third, the internal strength of the product

After selecting the main payment, we should start to optimize the internal strength of the product, otherwise we will lose weight if we want to optimize it after later sales. There are many factors in the internal strength of products, from the title to the main picture, to the details page, evaluation and so on. , all belong to the category of product internal strength, which is closely related to product conversion rate and cannot be ignored.

Four, the basic problems of sales and evaluation

(1) To make a certain amount of sales, first of all, it is for the basic weight of the crowd tag and the basic weight of sales in the early stage, and then prepare for the click conversion in the later stage. Judging from the buyer's psychology, there are two stores in front. A's sales volume is good, and B's sales volume is zero. From the perspective of behavioral probability, whether clicking or converting a store is higher than B store.

(2) Praise the buyer's show to further improve the question-and-answer transformation. It must be true and beautiful.

Verb (abbreviation for verb) crowd label

Crowd because of the algorithm of thousands of people and thousands of faces, the system will give each group a different crowd label, and we can screen such people into the store through search promotion. Even if the inaccurate crowd enters the store, it is difficult to realize the purchase, so accurate crowd labeling is particularly important. If the original conversion rate of our store is not bad, it means that the original store crowd label is accurate, and people can be screened according to the original store crowd label. If the crowd in the original store is inaccurate, the crowd will be tested later and optimized according to the data. If you don't think the crowd is accurate enough, you can also run the Dharma Plate to be accurate.

The promotion of intransitive verbs

(1) Duoduo Jinbao is the promotion business of Pinduo Duoli, mainly to help products get on the home page, improve the ranking, and use Duoduo Jinbao promotion to make products rank higher. It is suggested that the commission should be set at 15%-20%, and setting coupons will bring better promotion effect.

(2) The through train business has been further drained, and the through train business is essential in Pinduoduo. Beginners are advised to start the search promotion first, because the introduced crowd is more accurate, which can promote the transformation to a greater extent, and then slowly increase the bidding according to the actual situation. Don't be eager for quick success or you will lose more than you gain.

(3) To promote the Pinduoduo scene, we must first have basic sales volume and good conversion rate. Scene promotion is prone to explosion and high exposure, but only if you know all aspects of the product and have a certain promotion foundation.

Seven, participate in activities to accumulate basic sales.

Pinduoduo Platform will provide many activities for businesses, which need to be actively registered. For example, 9.9 sale, time-limited spike and so on are all high-flow activities, which can help goods accumulate basic sales. After docking operation, you can participate in more activities and lay a solid foundation for creating explosions.

Eight, regular data summary and analysis

Regarding new products, it is necessary to observe the periodic conversion rate and stability, and judge the problem according to the feedback. If the current good and bad are separated, a thorough analysis is needed. In short, stability data is closely related to the number of visits and multi-directional exposure.

The above is my summary of Pinduoduo's blasting routine, but the specific situation of each seller and each store is different. Everyone should combine the operation routine with the actual situation of the store. According to different pain points, avoid mistakes to the greatest extent and realize explosions.

Ok, that's all for today's sharing. I hope it will help everyone's shop. I have been an e-commerce company for many years and I know the importance of learning. E-commerce industry is also an industry that will regress if you don't learn and don't touch new ways of playing, so I can share a lot of Pinduoduo learning and operation materials that I have summarized from actual combat experience for everyone to learn.

Cross-border e-commerce mainly sells products abroad.

In fact, it's not just AliExpress. If you often study wish, ebay and Joom platforms, you will find that the price of summer clothes is hard to exceed $20. At this price, it is about 100 yuan. Many girls buy summer clothes in Taobao, and they will find that the price of Taobao is even higher than that of cross-border e-commerce platforms. Taobao sends domestic express parcels. On the cross-border e-commerce platform, we send.

So what is the business logic behind this? What is the significance of cross-border e-commerce sellers doing this? First of all, I would like to share with you that the parcels sent by cross-border e-commerce sellers are charged by gram. As far as this long skirt is concerned, the weight is about 300 grams, the mailing cost to major countries in the United States and Europe is about 35 yuan, and the purchase price of the product is in 28 yuan -35 yuan. Therefore, the gross profit of products is actually above 30%, and for some sellers with strong supply chain and rich small packaging channels, the profit can reach above 40%.

When the order volume reaches a certain level, the profit is still considerable. However, in fact, for small sellers, you can feel the embarrassment of clothing products. If there are only a few orders a day, the profit may be only a few hundred dollars, and the competition in clothing categories is fierce for all to see. So you say that cross-border e-commerce platforms are all low-priced products?

Actually, not necessarily. Another operation mode is Anker's method, and the products are self-owned brands and high-priced goods. But for our new sellers, we can actually choose some products with reasonable price range when choosing products. In fact, in the choice of cross-border e-commerce, there is a gold price range suitable for small sellers. It is very beneficial for us to choose goods with appropriate weight, category and purchase price within this price range. Can achieve good profit margins and sales.