Alibaba, what is the retail link?

Alibaba Retail Link is an Internet one-stop shopping platform launched by Alibaba B2B Business Group for offline retail stores. It provides ordering, logistics, marketing and value-added services for urban community retail stores, realizes offline retail upgrade through the Internet, and also provides an entrepreneurial platform for entrepreneurial groups interested in online and offline retail.

By building a city-centered retail logistics system, using Internet technology to transform or even reshape the traditional offline retail distribution channels, and cooperating with the source suppliers, the global high-quality goods will be efficiently distributed to urban communities and even the offline retail formats in the urban-rural fringe, benefiting hundreds of millions of consumers.

At the same time, through city partners and various service providers, help the platform to develop, maintain and serve offline retail stores, and jointly build the Ali retail ecosystem.

Extended data:

Retail links, brands and distributors are mutually beneficial. Retail Link can take advantage of Alibaba platform to provide incremental services for all parties. The retail link provides big data support for brands, provides a basis for their sales decisions and marketing activities, and is conducive to targeting consumers. At the same time, city partners can also save the labor cost of distribution for the brand.

Dealers who cooperate with Retail Link can deliver the goods at the original price, choose to use Alibaba's rookie logistics, or deliver the goods the same way. Retail Link will also introduce Alibaba's Taobao brand and overseas purchase to dealers to help them create benefits.

Baidu encyclopedia-Alibaba retail pass