What are the categories of promotional videos?

There are two main types of promotional videos in terms of content, one is a corporate image film, and the other is a product direct sales film. The former intuitively and vividly displays the product production process, highlighting the product's functional features and usage methods. This allows consumers or dealers to have a deeper understanding of the product. Create a good sales environment. The direct uses of corporate videos include: promotion sites, project negotiations, exhibition activities, bidding, investment promotion, product launches, product image and publicity models in unified channels, etc.

Corporate Promotion

Corporate promotional videos are mainly a dynamic and artistic way of displaying periodic summaries of enterprises. Looking back to the past and looking to the future is the inherent core of traditional corporate videos. Clues, as the concept of communication becomes more and more perfect and advanced, the same communication method of traditional corporate videos gradually begins to make people feel tired. Film and television advertising companies are exploring breakthroughs in the creative methods of corporate videos. From the perspective of corporate image, Carry out in-depth exploration of the corporate philosophy and corporate culture, so that the display elements of the corporate video are based on the essence of the corporate culture, or through the form of stories, or through the form of three-dimensional intersections, the corporate image can be strategically promoted and disseminated. , and at the same time, use the new media communication platform to provide strategic-level services for the company's subsequent communication, allowing business owners and film and television advertising companies to stand on equal footing, instead of the business owners just passively accepting it, this is an innovative The service model is also a communication path with image communication stickiness.

Give a concentrated and in-depth presentation of the overall image of the company, such as development history, corporate management, technical strength, manufacturing equipment, quality control, market development, cultural construction, brand building, development strategy, etc. , to achieve the purpose of establishing brand, enhancing image and highlighting culture.

The most common and direct method is to produce a feature film that comprehensively reflects the company's products, technology, equipment, talents and environment. A corporate image promotional video is like a company's business card. Just put the CD into the DVD player and you can easily understand the spirit, culture and development of a company without having to waste time making boring introductions to customers.

Product Promotion

"The fragrance of wine is also afraid of the depth of the alley." No matter how excellent a product is, it may be squeezed out by competitors if you are not careful. Undoubtedly, improving product visibility and improving corporate image are important issues facing every corporate decision-maker. Shooting and producing product promotional videos is an effective means to achieve this goal. Product feature films can play a "four ounces of difference" role in product marketing.

Event Promotion

The company holds dealer conferences, celebrations, education and training conferences, personal weddings, etc., and can also shoot, edit, and produce perfect documentaries that will leave a lasting impression. collection.

Image promotion

Image promotion video conveys comprehensive information such as brand image, corporate culture, service concept, professional strength, project results, etc. Using a unique creative structure, beautiful shots, smooth film and television language, combined with three-dimensional animation and virtual reality technology, it demonstrates the extraordinary quality and magnanimity of the company.