Business philosophy of Dinoya furniture

Ren Hao Furniture has attached importance to the accumulation and construction of corporate culture since its inception. From the very beginning, Ren Hao Furniture realized that as a traditional furniture industry, it is inevitable that employees' quality is uneven and their educational level is relatively low. Moreover, some employees have worked and lived in different enterprises, and the corporate culture they have accepted is also quite different. For the new employees who have just entered Ren Hao, they may not fully agree with the company's culture in a short time, which requires the company to give them a relative "cultural space" and a proper amount of time, so that they can understand, accept and give correct guidance in the process of work, life and participation, so as to finally realize their full recognition of the Ren Hao furniture enterprise culture. Therefore, Ren Hao furniture adopts the guiding principle of "seeking common ground while reserving differences and being inclusive" in cultural construction, instead of carrying out corporate culture in a contradictory and intensive way, it adopts a "moderate and gradual" way, and it also needs to be relaxed in promoting and carrying out corporate culture. Ren Hao furniture thus formed various cultural essences, where they collided and blended with each other, thus forming a unique corporate culture in Ren Hao.

As long as the employees who have worked and lived in Ren Hao, they can deeply feel the strong cultural atmosphere and learning atmosphere of the company. Even the leaders of the family association, the government and many customers who come to visit and negotiate with the company are deeply attracted and infected by the good cultural atmosphere of Ren Hao furniture. They recognized the corporate culture of Ren Hao furniture, and spoke highly of the outstanding achievements of Ren Hao furniture in cultural construction, and put forward many good suggestions. The key of enterprise management lies in managing people. The key to managing people lies in employing people to educate people, while managing people and educating people ultimately lies in being a person. It is the full responsibility of Ren Hao furniture enterprise culture construction to edify and train employees to become talents with professional expertise with their own corporate culture. Ren Hao Furniture recognizes that talents are the first resource for enterprise development and the core competitiveness of enterprises. As the saying goes, "small students aim at profit, while large enterprises aim at people." Therefore, Ren Hao Furniture respects knowledgeable people, especially those who have the ability to turn knowledge into practice, and always regards employees as the primary productivity of Ren Hao Furniture. In employing people, we emphasize that diplomas are more about level, experience is more about ability, and qualifications are more about contribution. At the same time, we advocate the principle of "employing people without doubt, suspecting people without using them". In terms of talent reserve and training, the goal is to "select carefully, cultivate carefully, educate what I need and use what I have learned". Introduce experienced and readily available talents from social channels; Absorb qualified basic reserve talents from professional colleges. According to different post requirements and personnel qualities, we should formulate personalized training plans, combine internal training with external training, combine post practice with theoretical discussion, pay special attention to inculcating corporate culture, pay attention to employees' acceptance psychology, and build a United, enterprising and learning-oriented management team.

In just ten years, Ren Hao furniture has developed into a well-known large-scale comprehensive furniture manufacturing base in China, with more than 800 employees 1.800 square meters, four directly affiliated factories and two holding factories. The company has more than 800 kinds of "Dinuoya" and "modica" brand products, forming a diversified development pattern of manufacturing and sales of panel furniture, solid wood furniture, sofas and mattresses. The reason why the company can achieve today's brilliant achievements depends on talents. According to the needs of different periods, Ren Hao Furniture constantly innovates the employment standards, thus attracting and condensing a large number of excellent management talents and technical talents with professional skills, and providing a strong talent guarantee for the rapid development of Ren Hao Furniture. As we all know, form is for understanding, and understanding is for accepting. If form is for form, then such corporate culture construction can only be equal to zero. If we really want a person to completely change their behavior, we must start with their values, prejudices and beliefs, because they are the root of controlling and manipulating people's behavior. Form for understanding, and better understanding through form, is the best interpretation of "no form, no content" of Ren Hao furniture in corporate culture, which is also emphasized by Ren Hao furniture in corporate culture construction.

In the implementation and promotion of corporate culture, the bottom-up form is easily ignored and forgotten by enterprises, because corporate culture is usually top-down. Therefore, employees are often passive, but without the participation of employees, corporate culture is a failure. Employees are the carrier of corporate culture. If employees do not actively participate or passively participate, then the construction of corporate culture is doomed to failure. It is precisely because of the above reasons that while promoting corporate culture, Ren Hao Furniture pays attention to the top-down promotion mode and actively adopts the bottom-up mode, such as holding a corporate culture exchange meeting to link corporate culture construction with employees' actual work; Hold a cultural speech contest to tell the corporate culture in employees' minds; Carry out various cultural and sports activities and competitions to enhance team spirit and corporate cohesion; Organize various activities to let employees feel the essence of corporate culture, reflect the culture and mental outlook of employees and so on.

Without form, there is no content. Ren Hao furniture opposes form for the sake of form. Whether you agree or not, you always participate first, understand in the process, communicate in the process, and integrate in the form. This is the function of form. Ren Hao furniture attaches importance to the function of form and advocates "complete harmony between form and content". Ren Hao Furniture believes that only the corporate culture recognized by the vast majority of employees can become a real corporate culture, and only by reflecting the corporate culture through employee behavior can we say that the corporate culture construction has achieved results. Ren Hao Furniture emphasizes full participation in corporate culture construction. In the participation, employees and enterprises, employees and employees can get to know each other and run in with each other, and finally achieve the effect of mutual integration. Only in this way can Ren Hao furniture achieve a good situation of corporate culture construction. Enterprise culture is the soul of enterprise development. On the basis of inheriting the excellent traditional culture of China, absorbing the essence of western culture, learning the modern advanced enterprise culture, and combining the reality and development needs of Ren Hao furniture, Ren Hao culture has formed an enterprise culture with Ren Hao characteristics. For the promotion of corporate culture, Ren Hao Furniture mainly permeates intangible cultural spirit into the rules and regulations of enterprises, which regulates employees' behaviors, and then influences and changes employees' ideology through the accumulation of behaviors. At the same time, supplemented by internal media such as Ren Hao Furniture News, Ren Hao News, company website, various meetings, daily work, corporate logo and other visual image recognition systems, all-round penetration and promotion of Ren Hao culture.

To a certain extent, the difficulty of corporate culture promotion and the overall quality of employees have played a great role and influence, and also determined the future development direction of enterprises. Ren Hao furniture has rapidly developed from a handmade furniture workshop to a well-known furniture manufacturing base in the industry, mainly due to the establishment of a learning enterprise culture. With the continuous development of the company, Ren Hao Furniture put forward the strategic goal of establishing a learning enterprise, and made great efforts in employee training and learning, which comprehensively improved the management level of Ren Hao, enhanced the core competitiveness of Ren Hao and promoted the great development of Ren Hao. Therefore, Ren Hao furniture has entered a good period of all-round development.

As we all know, knowledge is as vast as the sea. Even if you spend your whole life, what you have learned is only the tip of the iceberg. Therefore, it is important to decide what to learn. Ren Hao Furniture advocates directional learning, pays attention to learning, and emphasizes counterpart learning. "Apply what you have learned and learn what I have used". Ren Hao Furniture has defined the advanced learning concept, making learning the main driving force of enterprise development and employee growth and the first need of work and life; Form systematic continuous learning, meet the diverse needs of employees' lifelong learning, and realize the combination of work and study; Build a future-oriented learning enterprise culture and form a strong cultural heritage; Establish a people-oriented business management concept, realize the all-round development of people, and establish a first-class staff.

Ren Hao Furniture advocates team learning and achievement sharing, so that knowledge and skills can flow in the company. Regularly hold various forms of learning sharing meetings; Carry out the training of superiors to subordinates and play the role of "passing, helping, guiding and teaching"; Carry out "mentoring" activities. We also combine dealer learning with employee learning in Ren Hao to improve the quality of the management team in an all-round way. Cultural learning is combined with ideological and moral quality education, and pre-job training is combined with on-the-job training. Both internal training and "please come in and go out" education methods are adopted, and the unity of "learning" and "learning" is emphasized to comprehensively improve the comprehensive quality of employees.

Through a series of learning activities, the overall quality of Ren Hao employees has been greatly improved, the continuous appreciation of human capital has been realized, and a group of practical and skilled talents with both ability and political integrity and diligent study have been reserved for the company, creating huge intangible assets.

The furniture decoration industry in China still needs to solve the problem of thin cultural background. In the international market, furniture is regarded as a work of art and enters people's life and work. Designing furniture is designing life, and managing furniture is managing culture. Of course, Ren Hao furniture is not simply regarded as a pure artistic act in furniture design, but a kind of commercial art. Therefore, Ren Hao furniture has made bold innovations and changes in the concept of corporate culture and explored a unique road to corporate culture construction. Ren Hao furniture and dealers advance and retreat together, connect with customers and live with employees! We also believe that Ren Hao's corporate culture will always be brilliant, will always illuminate the bright future of Ren Hao furniture, and the unique Ren Hao culture will surely achieve the century-old inheritance of Ren Hao furniture.