Experience sharing of website operation and management

Lead: The technical process and art workload of enterprise websites are not large, so many enterprises give services to website construction companies in the early stage and independently maintain them in the later stage. The real core of project implementation is people, and employees of enterprises are the main force of change. Operational transformation is different from the general gust of wind.

Experience sharing in website operation and management 1. The website is easy to use and beautiful: do the art details well, optimize the interactive effect, and constantly improve the user experience.

The exquisite UI design and good user experience of local portal websites have left a good impression on users. As the saying goes: build a nest to attract a phoenix. The UI of the website should be uniform, neat and pleasing to the eye. Open a website with messy UI style, and immediately think of closing it, which seriously interferes with the visual effect. Just like meeting a disheveled person for the first time, the first impression is bad. From the consistency of buttons, the color of words and the arrangement and layout of sections, we should try our best to be unified and the division of columns should be clear. For example, the secondary navigation is placed on the left, and the navigation of a page is placed on the right, which is easy to be ignored by users, and at the same time, it feels awkward because users habitually click from the left. Such as: user registration, can you simplify the process, registration four steps, three steps? Fill in the registration information to let users fill in the unnecessary strong registration information, whether the mouse over the button has had an effect, and so on. In short, we should use ergonomic interactive experience to let users complete the operation in the shortest time and the most convenient process. Exquisite website design and good interactive experience are more likely to be recognized by users, which in turn leads to the possibility of customers implanting advertisements.

Second, set up a website column section as appropriate with the help of team strength.

It is best to have a small team of 5 to 6 people in the early stage of local portal websites. We think the more columns, the better. We want to do everything. The result is hundreds of pillars, large and small. Five articles are published in columns every day, and three people maintain a huge workload. As a result, this column has been updated and the content of another column has expired. All columns and sections can't guarantee fresh information every day. Some outdated news has greatly affected users' perception. The content of the website, less is more, so it is better to cut off some chicken ribs and present them to users with saturated information. The setting of columns should give consideration to resources, funds and manpower, and set columns according to the situation.

Third, highlight local content and the website should be grounded.

Local portals mainly serve local citizens. A local netizen said when chatting with me:? Your website is really like Netease, but I usually go to Netease to watch the news? . Hearing this sentence means that the content of the website does not meet the needs of users and meets the tastes of users. I started thinking about this problem, so it's called? Local portal? Location is the key. We reprinted a lot of domestic news, the amount of information is several times that of local news. Open the website dazzling, international, military, commentary, history, etc. News columns outside the local area have seriously weakened local news. What will the local citizens think when they see it? It is best to open a professional and authoritative news website to browse the news, and the information is richer and more timely. You don't have the resources to do news, but you can't do others. Why do you still do so much news? Therefore, it is necessary to control the proportion of local news and other news, publish more local hot news and activities with positive energy and influence, make your website more friendly and grounded, and gradually cultivate your loyal users.

Fourth, do enough local market research to make the website survive first.

Local portals should have a core channel for profit. We have set up six channels: Jingmen Real Estate, Jingmen Building Materials, Jingmen Life, Jingmen Business Opportunity and Jingmen Forum. We always want to do all six channels well before advertising. It turns out that we were wrong. How well each column is done, how many people are needed to operate it and how much money is invested, which is unrealistic for many small companies started by individual webmasters in the short term. I'm not saying that other channels don't pay attention to it. Give priority to the core channels of local portals and let the website survive first. Netease 20 12 Q3 financial report data: net profit is 8 10/00000, and game revenue accounts for 85%. From the data analysis, it shows that every company should have the main business of hematopoietic function, and so should local portals. First of all, you should understand the local market and start from many aspects. You can start with the local newspaper and observe what kinds of advertisements are in the newspaper every day, such as real estate, classified information, cars, houses and so on. According to the local economic structure, make market analysis and choose a major core business. Real estate is a good quick profit project. When the profit of a core channel stabilizes, other channels will be broken one by one.

Five, make the website promotion plan

Local portals bring popularity through various promotion methods. Decided to be a local portal, faced with the problem of promotion, how to make a website familiar to the public? We designed some small leaflets, distributed them at busy street intersections, and played rolling advertisements on TV. At the beginning of the website, the website did not form a brand, so it was really difficult for merchants to automatically settle in. We sweep the streets with notebooks and cameras, open online stores for businesses for free, take photos of their products and register information. In a fourth-tier city like Jingmen, some traditional bosses don't use computers to surf the Internet at all, and the push mode is still very effective. The website has been publicized and brought high-quality original content. The combination of online and offline is also a good way to promote. Online mobilization, voting for members through local forums, and offline cooperation with local businesses to increase the visibility and influence of their websites. For example, we hold test drive activities and blind date activities with car dealers, so that community members can communicate face to face and get closer to each other. After the activity, netizens actively discussed in the forum, which enhanced the activity and consolidated the viscosity of the community. Old members in the same place also brought us a new user.

Sixth, do a good job in optimizing the long-tail keyword SEO.

Local portals get more traffic by optimizing the keywords of directory pages and internal pages. In the fierce competition of local websites, it is often difficult for new websites to get a better ranking, and the main keywords on the home page cannot compete with other websites in a short time. After the keywords on the home page are confirmed, it is recommended not to change some keywords with higher weight, such as Jingmen real estate and Jingmen recruitment, so as not to pick up sesame seeds and lose watermelon. We can optimize the column page and the inner page, and intercept some long-tail semi-keywords, such as: where is the fun in Jingmen, Jingmen tourist attractions and so on. Use the webmaster keyword mining tool to search for local place names, such as? Jingmen? By observing the search index of netizens, we can regularly optimize the keywords in internal pages and directories and bring more traffic to the website as much as possible.

Share experience in website operation and management, and promote your website.

No matter how well a website is done, if no one knows the existence of the website, then everything will be in vain, so widely informing the website is the first action of website management. In the traditional marketing concept, when it comes to marketing, the first instinct is to spend money. Needless to say, under the premise of budget permission, the operation of some traditional marketing media, such as TV advertisements, outdoor media, publicity activities, etc., is the most direct way to enhance the popularity of the website and increase the viewing rate, and these methods have constantly bombarded your vision and hearing when the network investment was hot in previous years. Let's talk about the Internet today. Let's not discuss the above marketing mechanism for the time being, and promote your website in the most economical but effective way:

Make good use of search engines

Of course, this part needs to log in to major portals and search websites, but there are still some tips to maximize the benefits of logging in and use some functions of search engines:

Define keywords:

Don't underestimate this action. When you log in to a portal successfully, the keywords you define will be an important factor that affects whether the website can be found. Take the general enterprise website as an example, keywords can refer to company name, industry category, professional field, product name or service items, such as information culture (company name), cultural publishing, information publishing (industry category), web design, business intelligence (professional field), web design yearbook and design yearbook (product name). In other words, the keywords you choose must be the words that best represent your company or website. Never use some abstract and unrealistic propaganda language unless you are sure that users will want to enter these words to query your website.

Yuan:

This is a tag syntax in HTML, and many search engines will automatically search the definition of this tag in the web page. However, many designers who use web editing tools often ignore this part, which invisibly reduces the probability of websites being searched. The usage of META is not repeated here. Readers can refer to some teaching books about HTML, which will have detailed usage. Readers are advised to add a meta-narrative to each page when making a website to ensure unexpected results!

Full-text retrieval:

Many search engines provide this function, the main purpose of which is to search the text content of web pages. If the reader understands this part, then when designing, he must think about whether the text part of the page should be represented by pure text or pictures. In order to make the design look more beautiful, many websites have replaced many information words on the page with pictures. We don't recommend this practice, which will make your website lose many opportunities to be queried. Recently, many designers love to design web pages or even the whole website with Flash, but at present, almost all search engines can't retrieve the contents of the Flash website, and because all the actions made by Flash on the website are executed in the same window or file, it is difficult to link to a specific part of the Flash website. When many search engines can't accept the SWF specification published by Macromedia, designers must still consider the future retrieval when using it.