Employment prospect of applied psychology.

Applied psychology is committed to applying psychological theory to practical activities to promote the development of human society and solve human psychological problems, and to cultivate senior professionals who can engage in teaching, management, consultation and treatment, and technology development in engineering design, industrial and commercial enterprises, medical care, justice, administrative management and other departments. The research field of applied psychology has covered all aspects of human life, including psychological measurement and consultation, medical and clinical psychology (psychological consultation, mental health), management (industrial) psychology, human resource management psychology, and economic (including advertising and consumption) psychology. In today's market-oriented, various research directions are competing to develop, forming a situation of letting a hundred flowers blossom.

1. Psychological measurement and counseling direction

Applied thermal analysis:

In 2007, the Sino-German Psychotherapy Conference published a set of statistical data from the Ministry of Health of China: the total population suffering from various mental diseases in China has exceeded 1 60,000, and the number of people suffering from different degrees of mental or psychological disorders who need professional intervention is more, estimated to reach1900 million, that is, at least1person per1person. There are 340 million children and adolescents under the age of 0/7 in China, and about 30 million people are deeply troubled by psychological barriers. White-collar workers under high pressure have a growing demand for psychological counseling. However, there is a shortage of professionally trained psychological counseling professionals in China, with only 2.4 psychological counseling workers per million people, compared with 550 in the United States. If there are/kloc-0 psychological counseling professionals per 65,438+10,000 people according to the standards promulgated by the United Nations, there is still a gap of 476,000 psychological counselors in China based on the urban population of 500 million. At present, all kinds of colleges and universities in China recruit graduate students in the field of psychological measurement and consultation. In 2007, in the national ranking of postgraduate education, 8 of the top universities in applied psychology 15 enrolled students in this field.

Training objectives:

Cultivate high-tech applied professionals who are proficient in psychological counseling and have psychological measurement, psychological counseling and psychotherapy, and vocational guidance skills; Application-oriented professionals who have the ability to solve practical problems with psychological knowledge and are competent in psychology teaching and research, psychological consultation and psychotherapy.

Employment direction:

This major has wide employment channels. You can engage in psychological education, psychological counseling and treatment, ideological and political education in various schools, education and enterprise administrative departments, community management institutions, medical and health institutions, mass media and other departments, and you can also start a business in psychological counseling clinics and psychological counseling service centers.

Salary prospect:

As people pay more and more attention to psychological counseling, the salary of psychological counselors is also better. At present, the national standard of psychological consultation is 60 yuan per hour, but the actual consultation fee is generally 50 ~ 150 yuan per hour, or even higher. According to the survey data of People's Health Network, in some CBD business districts in Beijing, the consulting fee is as high as $0/00 per hour, and in Nanjing, the average hourly 100 ~ 200 yuan. In Chongqing, Wuhan, Changsha and other places, the fee for a psychological consultation is generally 50 ~ 150 yuan, while in Suzhou and other places, the starting price is 200 yuan and the highest is 500 yuan.

Popular employment cities:

There are also many employment opportunities in big cities such as Beijing, Shanghai, Suzhou, Guangzhou, Chongqing, Wuhan, Changsha, Jilin, Guangdong, Jiangxi and Zhejiang. Recommended institutions: Beijing Normal University: a century-old prestigious school, with Beijing Key Laboratory of Applied Experimental Psychology and a large number of psychological academic authorities such as Zhang Houcan, Vice President of the International Psychological Science Union. Professor Zheng Richang, director of Fu Jen Applied Psychological Development Center of Beijing Normal University and executive director of China Mental Health Association, leads the direction of psychological measurement and consultation.

East China Normal University: Principal: Professor Xu Guangxing, majoring in clinical psychology, psychological counseling and diagnostic techniques. Professor Xu Guangxing is a well-known expert in the diagnosis, treatment and education of children's autism in China. He is committed to the intervention and diagnosis of obsessive-compulsive disorder and depression from the perspective of clinical psychology and psychoanalysis. This direction has always been a hot topic for students to apply for. In addition, Southwest University, Central South University, Suzhou University, Huazhong Normal University, South China Normal University, Huazhong University of Science and Technology and Hunan Normal University all have their own advantages in psychological measurement and consultation.

2。 Medical and clinical psychology

Applied thermal analysis:

At present, some patients with so-called functional diseases, who have symptoms but can't find the focus through various tests, are mostly patients with psychological or behavioral diseases. These patients need doctors to use psychological knowledge and skills to alleviate their pain. Except Peking University, Sun Yat-sen University and some medical schools, there are few schools offering this major in China at present. If you can enter this research field as soon as possible, there will be great room for future career development.

Training objectives:

Postgraduates in clinical psychology aim to cultivate compound senior professionals in clinical psychology with strong research ability and practical skills. Postgraduates of medical psychology should master the theories, methods and techniques of medical psychology and apply them to solve psychological problems in medical practice, and diagnose and treat psychological and psychosomatic diseases by using the methods and techniques of medical psychology.

Employment direction:

Although there is still a long way to go in the education of mental health and the popularization of psychological knowledge in China, the demand for psychologists is huge according to the trend of the gradual professionalization and popularization of psychologists. At present, hospitals at all levels pay attention to humanized management, and high-quality medical psychology graduates are in short supply.

Salary prospect:

According to the report in Quality Health Guide, it takes about one year for an intern to become a resident, and the monthly salary of a resident is about 3,000 ~ 3,500 yuan. It takes at least five years from resident to attending physician, and the monthly salary of attending physician is about 4000 yuan. Hospitals with good benefits will have higher wages. It takes at least five years to be promoted from attending physician to deputy chief physician. The deputy chief physician of the general hospital earns about 5000 yuan a month. It usually takes five years to be promoted from deputy chief physician to chief physician. According to the size and benefit of the hospital, the salary of the chief physician is also different. Some people earn 6,000 yuan a month, while others may earn more than 10,000 yuan a month.

Popular employment cities:

Beijing, Shanghai, Tianjin, Wuhan, Nanjing, Hangzhou, Guangzhou and other big cities.

Recommended institutions:

Zhejiang University: In 2003, the Research Center for Mental Health and Behavioral Intervention of Zhejiang University Medical College was established as a practical teaching base for undergraduate and master students, and it is the editor-in-chief of Medical Psychology, a planning textbook for eight-,seven-and five-year medical colleges in China. The faculty is strong, with Jiang Ganjin, an active pioneer and famous scholar of medical psychology, and a large number of young and middle-aged scholars with practical experience.

Peking University: Peking University is the earliest university in communication psychology, China, and enjoys a high reputation in the field of psychology in China. Clinical psychology and emotional psychology are the earliest and most distinctive institutions in China. At present, Qian, Professor and Associate Professor Gan Yiqun have all enrolled graduate students majoring in clinical psychology.

Sun Yat-sen University: It has the resource advantage of medical college, prefers the medical direction, and has made great achievements in mental health. The cultivated students have strong practical ability and good scientific research accomplishment.

In addition, East China Normal University, South China Normal University and other well-established schools are strong, and medical colleges such as China Medical University and Nanjing Medical University can not be underestimated.

3。 Psychology of human resource management

Applied thermal analysis:

Relevant statistics show that there are nearly 4 million people engaged in human resource management in China at present, but most of them have only 3-5 years of experience, and the overall management level needs to be improved. The human resource management of most enterprises lacks scientificity and cannot meet the needs of market competition. In recent years, the development trend of domestic human resources is that more and more enterprise managers adopt the psychological principle of human resource management to strengthen the human resource management of enterprises, thus enhancing organizational ability and promoting the realization of strategic goals. The psychology of human resource management has characteristics that ordinary human resource management majors do not have. As long as you pay attention to expanding your background knowledge, this major is worthy of optimism.

Training objectives:

Cultivate professionals with solid organizational psychology, basic theories of modern human resource management and development, basic theories of behavioral science and personnel science, and familiar with human resource management and development skills and application practice. Pay attention to cultivating strong practical operation and practical management development ability.

Employment prospects:

You can go to an enterprise that focuses on headhunting (talent agency), enterprise consulting and human resource management. At present, the personnel departments of most enterprises in China have been transformed into human resources departments. It is understood that the HR talent gap in China is more than 500,000, and it is conservatively estimated that the gap is around 40,000 in Shanghai and 30,000 in Dalian.

Salary prospect: According to a salary survey disclosed by China Enterprise Training Network, the monthly salary of the director of human resources department is generally 1 10,000 ~10.5 million yuan; Human resource managers are generally around 8,000 yuan, with a maximum of 1.5 million yuan; Salary manager, recruitment manager 4000 ~ 8000 yuan; Personnel Commissioner 2000 ~ 4000 yuan. High salary makes HR a very attractive hot job in the eyes of many people.

Distribution of popular cities for employment: Shanghai, Dalian, Wenzhou, Xiamen, Guangdong and other coastal cities.

Recommended institutions: Beijing Normal University: The Institute of Human Resource Development and Management Psychology has done a lot of work in talent selection and evaluation technology, human resource strategic enterprise training, performance management and incentive, corporate culture and team building, professional mental health, employee assistance plan and so on.

East China Normal University: The combination of teaching, scientific research and application is its greatest advantage, and it has a group of powerful professors with international education background. This major has project links with many large enterprises, and students can get many opportunities for field trips.

Peking University: It has an international vision and unparalleled resource advantages, and its overall strength is outstanding in China. Zhang Zhiyong, a famous psychologist, is mainly engaged in the theoretical research and application of human resource management psychology, and has made many important scientific research achievements. In addition, Hunan Normal University and South China Normal University also have certain strength.

4. Management Psychology (Industrial Psychology)

Applied thermal analysis:

Whether the working environment is suitable for ensuring people's safety, health and comfort and ensuring the high efficiency of production is one of the central issues of industrial psychology, which is attracting more and more attention. At present, China's management has changed from scientific management paradigm to humanistic management and cultural management paradigm, and the improvement of China's management practice level is bound to warm up management psychology. Management psychology has split, from the initial industrial psychology to labor psychology, engineering psychology, personnel psychology and other directions, domestic universities have applied for or reformed this master's degree.

Training objectives:

Familiar with the basic theories and research methods of management psychology, understand the psychological and behavioral characteristics of individuals, groups, organizations and leaders in management situations, and master the main technologies of management psychology research and enterprise human resources development so as to engage in specific work in the future.

Lay a solid foundation for management or theoretical research.

Employment direction:

Generally, large and medium-sized enterprises need such talents, and government agencies and institutions are constantly introducing such talents. Talents who are interested in this field start from the grassroots level and have broad prospects with the improvement of their qualifications.

Salary prospect:

The pure salary income of entering government agencies is about 3000 ~ 5000 yuan, and the extra income is counted separately. Enterprise management consulting, private enterprises in 3000 ~ 5000 yuan. If you give a lecture in an enterprise, the general lecture fee is1000 ~ 3,000 yuan a day, and the highest one can reach 20,000 yuan a day, but such a situation is extremely rare.

Distribution of popular cities for employment: Beijing, Shanghai, Nanjing, Chengdu, Wuhan, Changsha and other big cities.

Recommended institutions:

Zhejiang University: It has the only national laboratory in the field of psychology in China (National Professional Laboratory of Industrial Psychology of Zhejiang University), which mainly studies the design of man-machine system, intelligent man-machine interaction and virtual reality in modern industrial production. Industrial and engineering psychology is a new discipline, but Zhejiang University has a long research tradition in this field, and its man-machine interface development and aviation engineering psychology are promising sunrise industries.

Southwest University: The Department of Psychology of Southwest University occupies a place in the field of psychology in China, dominating Sichuan and Chongqing. Its graduates are very competitive in the region and have made many scientific research achievements in management psychology.

East China Normal University: Professor Yu, academic leader, has been engaged in the research of management psychology for a long time and has written a lot.

In addition, Peking University and South China Normal University are also very strong.

5。 Economic (including advertising and consumption) psychology

Applied thermal analysis:

Marketing and advertising are hot industries today. Understanding the psychological needs of different groups of people, putting different advertisements in front of different groups of people and implementing different marketing schemes can produce unexpected results. Such talents are one of the most scarce types of talents in the market. This discipline has great flexibility, strong internal connection with economics, and strong competitiveness of compound talents integrating the two disciplines.

Training objectives:

It aims to make students systematically understand and master the basic theories of consumer psychology and advertising psychology, understand the application of consumer psychology research in marketing and enterprise management, cultivate students' theoretical thinking ability and comprehensive professional work ability, and lay a solid theoretical foundation for psychology teaching, research and related work.

Employment direction:

Enter advertising companies, news media, market research, marketing planning, information consulting and enterprises engaged in advertising, sales and other related work. Domestic business schools continue to expand enrollment, and master students with relevant backgrounds can engage in teaching.

Salary prospect:

According to market information, this kind of work is generally linked to work performance, and its own strength plays a great role. The basic salary of graduates is about 2000 yuan/month, but there is a lot of room for development, and the monthly salary of senior advertising practitioners can reach 20 thousand. Distribution of popular cities for employment: Beijing, Shanghai, Shenzhen, Tianjin, Guangzhou and other big cities.

Recommended institutions:

At present, there are not many universities offering this kind of research direction in China. Among the universities with the highest comprehensive strength in psychology, only Peking University and East China Normal University offer this major, but many universities will soon increase this research direction.

Peking University: It is an early school offering economic psychology in China, with a good academic background and a broad internship environment. Chloe Wang, a famous psychologist, is mainly engaged in the theoretical research and application of human resource management psychology, while Shi, a scholar, mainly studies consumer behavior and consumer psychology. The completed or ongoing research includes: brand personality, brand loyalty, brand extension, impulse purchase, Internet advertising effect research and consumers' perception of price fairness. East China Normal University: The allocation of teachers is first-class in China. Liu studies the psychology of management and economic decision-making, and his Ph.D. studies consumer behavior and professional psychology. In addition, the advertising psychology majors of Nanjing Normal University and Jinan University are also quite good.

● Application reminder

(1) Different candidates should have different criteria for choosing a major. We should not only consider the problems of employment and market demand, but also measure whether we are inclined to become academic talents or applied talents from our own reality. If you choose academic research, you can apply for colleges with top professional rankings and strong learning atmosphere; If you choose to focus on applied research, you can choose a comprehensive university with the highest comprehensive ranking and the second major.

(2) China's psychology major basically implements the unified examination, except for some schools and some majors. For example, in 2008, two majors of psychology research in Chinese Academy of Sciences did not take the unified examination: medical psychology and cognitive neuroscience. Zhejiang University, Suzhou University, Sun Yat-sen University and other schools do not participate in the unified examination (see the 20 10 postgraduate entrance examination and professional catalogue of each school for details).

(3) Medical psychology postgraduate entrance examination is different from general psychology postgraduate entrance examination. At present, medical psychology in China is generally subordinate to the mental health specialty of various schools. Graduated from graduate school with a degree in mental health. This is different from traditional general psychology: general psychology is awarded academic degrees after graduation, and psychological synthesis needs to be tested at the initial examination, rather than western medicine synthesis, such as Nanjing Medical University.

In the enrollment plan of clinical medical college in 2008, applied psychology is divided into clinical psychology and psychological counseling and treatment, and the examination subjects are political, English and psychological basic synthesis. The professional foundation of psychology comprehensively covers experimental psychology, psychological statistics and measurement, general psychology, developmental and educational psychology. Similarly, the School of Public Administration of Southern Medical University also recruits a master's degree in psychology, but it needs to take an examination of the synthesis of basic psychology. Generally speaking, general psychology needs to examine the basic synthesis of psychology for the first time and award a degree in education after graduation, while medical psychology is generally only a research direction under the mental health specialty. I took the comprehensive examination of western medicine for the first time, and I was awarded a degree in mental health after graduation.