Question: Question type of operation skills of No.6.3 E-commerce Competition

The 2nd China E-commerce Competition of Huanxun Cup

Guangdong Division organizes the implementation plan.

Chapter I Organization and Implementation

The Guangdong Division of the 2nd China E-commerce Competition of Huanxun Cup was hosted by the Guangdong Provincial Department of Labor and Social Security, and the Guangdong Division Organizing Committee was established. The office of the Organizing Committee is located in Guangdong Vocational Skills Appraisal Guidance Center, which is responsible for the specific work of the competition. Guangdong E-commerce Senior Technical School and Guangzhou Electronic Data Exchange Center co-sponsored the contest.

This competition includes two parts: e-commerce professional skills competition and online marketing practice and entrepreneurship competition.

Chapter II Vocational Skills Competition of Electronic Commerce Division

I. Overview of the Games

(1) participants

College students who need professional qualification certificates for e-commerce, such as e-commerce, marketing, trade, finance, information management, business administration, computer application, and on-the-job personnel engaged in online marketing, e-commerce or interested in e-commerce.

(2) the composition of the competition

The e-commerce vocational skills competition consists of assistant e-commerce skills competition (preliminary competition), e-commerce skills competition (trial competition) and advanced e-commerce skills competition (national final).

1. Assistant E-commerce Skills Competition (preliminary contest)

(1) Basic knowledge of e-commerce (online answer);

(2) Practical network marketing skills (online shop construction and marketing);

(3) Skill appraisal of assistant e-commerce division (unified examination in the whole province).

Note: e-commerce basic knowledge contest and network marketing skill contest are also called qualification contest.

2. E-commerce Division Skills Competition (Trial Competition)

(1) network marketing skills (online shop construction and marketing);

(2) e-commerce division skill appraisal (provincial unified examination);

(3) Comprehensive evaluation: (Comprehensive evaluation and selection according to the unified requirements of the whole province).

3. Advanced E-commerce Skills Competition (National Finals)

(1) Scheme design contest: Scheme design of e-commerce project;

(2) Theoretical knowledge contest: professional theoretical knowledge of e-commerce division;

(3) Comprehensive evaluation competition: scheme defense and comprehensive evaluation.

According to the results of the trials, each division recommended three winners to participate in the finals. )

Two. Description of Assistant E-commerce Skills Competition (Preliminary Competition)

1. Registration conditions

All students and social workers interested in e-commerce can sign up for the competition.

2. Registration method

Meet the application conditions of skill appraisal players to the nearest registration point (provincial vocational skill appraisal guidance center or the local labor and social security bureau appraisal center) registration, registration must fill in the player registration form, submit a copy of ID card and recent bareheaded one-inch black and white photos and other materials, the deadline for registration is May 23rd; Each registration point uses the province-wide skill appraisal unified examination registration software to enter the information of the contestants (e-mail of the contestants must be entered in the "Remarks" item), and upload it to the provincial appraisal guidance center before May 25th to submit the registration materials of the contestants.

3. The form and content of the competition

(1) e-commerce basic knowledge contest (online answer)

Participants get the online entry ID on the official website of the contest, www.chinaecc.org.cn, and then answer questions online. The test paper consists of 50 multiple-choice questions about the basic knowledge of e-commerce, which are randomly selected from the competition question base. Each player is allowed to participate in the competition for three times, and the highest score is the final score of this link.

(2) Network Marketing Skills Competition (online shop construction and sales)

Players set up and sell online stores through the designated competition platform (www.netmall.cn) of the contest, choose goods from the designated commodity warehouse of the contest to set up online stores, design, manufacture, maintain and promote online stores, and conduct online marketing skills competitions such as online marketing of goods, promotion services and achieving the predetermined sales targets.

(3) Assistant e-commerce division skill appraisal (unified examination in the whole province)

Referring to the unified assessment model of the province's e-commerce competition area, the contestants participate in the competition in a unified venue, which is divided into two parts: theoretical knowledge and operational skills, both of which are conducted by computer examination, of which the theoretical knowledge part is 90 minutes and the operational skills part is 120 minutes. The contestants competed on the "Provincial Unified Appraisal Technology Platform for E-commerce Division" installed in various venues.

4. Competition time

(1) e-commerce basic knowledge contest (online answer)

After the competition starts, contestants can participate online at any time, and the deadline is May 25th, 2006.

(2) Network Marketing Skills Competition (online shop construction and sales)

After the competition starts, contestants can participate online at any time, and the deadline is May 25th, 2006.

(3) Assistant e-commerce division skill appraisal (unified examination in the whole province)

June 3(rd), 2006

5. Scoring method

(1) e-commerce basic knowledge contest (online answer)

Automatic grading by the computer system of the competition platform server, full score 100.

(2) Network Marketing Skills Competition (online shop construction and sales)

The online marketing skill contest is automatically scored through the computer system of the designated competition platform, with a full score of 100.

(3) Assistant e-commerce division skill appraisal (unified examination in the whole province)

Through automatic grading by computer system, the full marks of theoretical knowledge and operational skills are 100.

(4) the calculation method of the total score in the preliminary round.

The total score of the preliminary competition is divided into two parts: theoretical knowledge and professional ability.

Total preliminary results

Total theoretical knowledge (full score 100) and professional ability (full score 100).

Basic knowledge contest of e-commerce (online answer) × theoretical knowledge score of 30% assistant e-commerce expert skill appraisal contest ×70% online marketing skill contest score (online marketing) ×30% operational skill score of assistant e-commerce expert skill appraisal contest ×70% theoretical knowledge+professional ability.

Those with a total score of 60 or above in theoretical knowledge and professional ability are qualified players in the preliminary round.

1) Total score of theoretical knowledge

The sum of 30% of the results of the basic knowledge contest of e-commerce (online answer) and 70% of the theoretical knowledge score of the skill appraisal contest of assistant e-commerce division (formula: online answer score X30%+ theoretical knowledge score of the skill appraisal contest of assistant e-commerce division X70%= total theoretical knowledge score of preliminary contest);

2) Total score of professional ability

The sum of 30% of the results of the online marketing skill contest and 70% of the results of the operation skill of the assistant e-commerce expert skill appraisal contest (formula: online marketing score X30%+ assistant e-commerce expert skill appraisal operation skill score X70%= the total score of the preliminary professional ability);

3) Those with a total score of 60 or above in theoretical knowledge and professional ability are qualified players in the preliminary competition.

6. Designated reference books for the competition

(1) e-commerce basic knowledge contest (online answer)

National vocational qualification training course-basic knowledge of e-commerce division

(Published by Central Radio and TV University Press)

(2) Network Marketing Skills Competition (online shop construction and sales)

E-commerce-Practical Training Manual for Marketing Post Practice and Employment Ability

(Published by Central Radio and TV University Press)

(3) Assistant e-commerce division skill appraisal (unified examination in the whole province)

Electronic businessman (electronic businessman and assistant electronic businessman) training materials and electronic businessman (electronic businessman and assistant electronic businessman) examination guide.

(Guangdong Economic Publishing House)

7. Awards and certificates in the preliminary stage

(1) The top three winners in the preliminary round will be awarded honorary certificates;

(2) Those who pass the preliminary contest are awarded the national vocational qualification certificate-assistant electronic commerce division (level 3);

(3) Those who pass the basic knowledge contest of e-commerce (answer questions online) shall apply to the office of the National Organizing Committee of the contest, and the National Organizing Committee of the contest will issue the qualification certificate of the second basic knowledge contest of e-commerce in China;

(4) Those who pass the online marketing skills competition shall apply to the office of the National Organizing Committee of the competition, and china association of employment promotion of the Ministry of Labor and Social Security will issue the Certificate of Professional Ability for Employment Practice of E-commerce-Marketing Posts (Level 3), which will be used as the proof of post practice teaching and internship training of the national e-commerce employment and entrepreneurship service project, and participate in employment guidance, job internship and employment recommendation of e-commerce application enterprises;

(5) Unqualified contestants, if necessary, can apply for the "Certificate of Participation in the Second China Electronic Commerce Competition" issued by the National Organizing Committee of the Competition.

8. Charging methods and standards:

(1) Registration for the qualifying round is free;

(2) According to the requirements of the organization and implementation plan of the second China E-commerce Competition of Huanxun Cup, the skill appraisal competition of assistant e-commerce division (the unified examination in the whole province) is uniformly charged by the registration point for technical support of skill appraisal and site organization service fee, 200 yuan/person;

(3) The entry certificate or the fee for the entry certificate shall be charged by the National Organizing Committee of the Competition according to 20 yuan/day.

Three. Brief Introduction of E-commerce Master Skills Competition (Trial Competition)

1. Registration conditions

Anyone who meets one of the following conditions can sign up for the competition:

(1) qualified players in the preliminary round;

(2) Persons who meet the requirements for applying for the E-commerce Division (Grade II);

(3) personnel who have obtained the professional qualification certificate of assistant electronic commerce division (level 3);

(4) Undergraduate students majoring in e-commerce, or on-the-job personnel who have a bachelor's degree and have worked in e-commerce related fields for more than one year.

2. Registration method

Meet the reporting conditions of skill appraisal players to the nearest registration point (provincial vocational skill appraisal guidance center or local labor and social security bureau) registration, registration must fill in the player registration form, submit the e-commerce division skill appraisal application certification materials and recent bareheaded one-inch black and white photos and other materials, the deadline for registration is July 8; Each registration point uses the province-wide skill appraisal registration software to enter the information of the contestants (it must be entered in the "Remarks" item), and upload it to the provincial appraisal guidance center before July 10, and submit the registration materials of the contestants.

3. The form and content of the competition

(1) Online Marketing Skills Competition: Through the online competition platform (www.netmall.cn) of the competition, contestants create theme shops for online marketing and gain sales experience through practical operation.

(II) Skill Appraisal Competition of E-commerce Division: According to the unified appraisal model of E-commerce Division in the whole province, the contestants participate in the competition in a unified venue, which is divided into two parts: theoretical knowledge and professional ability, both of which are conducted by computer examination, in which the theoretical knowledge part takes 90 minutes and the professional ability part takes 120 minutes. The contestants competed on the "Unified Evaluation Platform of the E-commerce Division of the Province" installed in each stadium.

(3) Comprehensive evaluation test: Players with qualified theoretical knowledge and professional ability shall design the project scheme according to the unified proposition of the whole province (published on the website), and submit the project design book and the operating performance description of the online marketing skill competition. The provincial vocational skill appraisal guidance center will organize experts from the review committee to conduct a written review of the scheme. Eligible players will participate in the on-site demonstration and defense of the scheme, and the review committee will evaluate the comprehensive evaluation results of the players.

4. Competition time

(1) online marketing competition: after the competition starts, players can participate online at any time, and the deadline is July 200610;

(2) E-commerce Division Skill Appraisal Competition (unified examination in the whole province): July 200615;

(3) Comprehensive evaluation: submit the project design and operation performance description of the online marketing skill competition before July 30, and the time for the on-site scheme demonstration will be notified separately.

5. Scoring method

(1) network marketing contest: submit the operating performance report as a reference for comprehensive evaluation.

(2) E-commerce Professional Skills Competition: The full marks of theoretical knowledge and professional ability are 65,438+000 respectively through automatic grading by computer system, and those who score above 60 in both parts are qualified players in this link.

(3) Comprehensive evaluation test: It is evaluated by the evaluation committee, including the written evaluation of the scheme and the on-site argumentation defense, with full marks of 65,438+000 respectively, in which the written evaluation of the scheme accounts for 40% of the total score of the comprehensive evaluation, and the on-site argumentation defense accounts for 60% of the total score of the comprehensive evaluation.

(4) Those who have reached 60 points in theoretical knowledge, professional ability and comprehensive evaluation are qualified players in the trials. According to the weight of 15%, 15% and 70%, the top three were qualified for the national finals.

6. Designated reference books for the competition

Online Marketing Skills Competition:

E-commerce Marketing Employment Ability and Post Practice Training Manual

(Published by Central Radio and TV University Press);

E-commerce division skill appraisal contest and comprehensive evaluation trial;

Electronic Businessman (Electronic Businessman, Senior Electronic Businessman) Training Textbook and Electronic Businessman Examination Guide (Guangdong Economic Publishing House).

7. Awards and certificates in the trial stage

(1) The top three winners in the trial will be awarded honorary certificates, and those who meet the requirements will be awarded the title of "Guangdong Technical Expert";

(2) Players who have passed the theoretical knowledge, professional ability and comprehensive evaluation have obtained the professional qualification certificate of e-commerce division (Grade II);

(3) Those who actually passed the online marketing contest applied to the office of the National Organizing Committee of the contest, and china association of employment promotion of the Ministry of Labor and Social Security issued the Certificate of Professional Ability for Employment Practice of E-commerce-Marketing Post (Grade II), which was used as the proof of job practice and employability of the e-commerce employment and entrepreneurship service project in China, and participated in the employment guidance, job internship and employment recommendation of e-commerce application enterprises;

(4) Unqualified contestants, if necessary, can be certified by the National Organizing Committee of the Second China Electronic Commerce Competition after the contestants sign up for the competition.

8. Competition fees

(1) According to the requirements of the implementation plan of the 2nd China E-commerce Competition of Huanxun Cup, the skill appraisal competition in e-commerce competition area (unified examination in the whole province) will be charged by the registration point for technical support of skill appraisal and venue organization service fee of 300 yuan/person;

(2) The entry certificate or the fee for the entry certificate shall be charged by the National Organizing Committee of the Competition according to 20 yuan/day.

Four. Description of Senior E-commerce Group Trial (National Final)

1. Entry conditions

The top three in each division participated in the national finals.

2. Competition time

August 2006 19 and 20.

3. Competition content

Scheme demonstration, business performance description, skill display, on-site defense, etc. (The specific competition plan shall be implemented according to the notice of the Ministry of Labor and Social Security).

4. Competition fee

The national finals are free of registration fees, and the contestants and team leaders take care of themselves.

5. Final award setting

gold prize

The top five players won the gold medal honorary certificate, medals, trophies and bonuses, and the Ministry of Labor and Social Security awarded the national vocational qualification certificate-Senior E-commerce Division (Grade I), and awarded the honorary title of "National Technical Expert (E-commerce Field)".

● Silver Award

6-50 athletes won silver medals, honorary certificates, medals and bonuses.

● Excellence Award

Other finalists receive awards of excellence, certificates of honor and bonuses.

6. Date of issuance of certificate

After each stage of the vocational skills competition, the qualified players will be certified within one month.

7. Visa fee

20 yuan/copy of the entry certificate or certificate shall be collected by the organizing committee of the competition.

Chapter III Online Marketing Practice and Entrepreneurship Competition

I. Overview of the Games

(1) participants

All students and employees who are interested in online marketing.

(2) Composition of the Olympic Games

1. Try it out;

2. finals.

Second, the description of the event

1. test

(1) Registration conditions

All students and employees who are interested in online marketing.

(2) Competition time

There is no registration deadline for online shop construction and sales competition. After the start of the competition, the contestants will join the competition with the newspaper, and those who sign up for the vocational skills competition will automatically get the qualification to participate in this competition. Before the end of the July 10 competition, any player interested in online marketing can sign up for the competition at any time.

(3) Competition content

Players set up online stores on the competition platform, choose the goods designated by the competition to set up online stores, design, manufacture, maintain and promote online stores, and conduct online marketing skills competitions such as online marketing of goods, promotional services and reaching predetermined sales targets. It aims to improve players' practical ability and experience, promote online sales through competition and realize the combination of production and competition.

(4) Competition rules

Computer automatic evaluation, scoring is mainly based on online sales performance and online shop page design. Meet the scoring standard of skill competition. The design of online stores and customer service accounts for 20 points, and the sales performance accounts for 80 points. See the Technical Specification for Competition Evaluation for the specific rules of equal parts.

(5) Designated platform

China e-commerce public service platform (www.netmall.cn).

(6) Award setting

If the total score reaches 60-80 (inclusive), the contestants shall apply to the Office of the National Organizing Committee of the Competition, and china association of employment promotion of the Ministry of Labor and Social Security will issue the Certificate of Professional Ability for Employment Practice of E-commerce-Marketing Posts (Level 3) as proof of post practice teaching and practical training of employability in the national e-commerce employment and entrepreneurship service project, and participate in employment guidance, job internship and employment recommendation of e-commerce application enterprises;

Those with a total score of more than 80 points shall apply to the Office of the National Organizing Committee of the Competition, and china association of employment promotion of the Ministry of Labor and Social Security will issue the Certificate of Professional Ability for Employment Practice of E-commerce-Marketing Posts (Grade II), which will be used as the proof of post practice and internship training of employment ability in China e-commerce employment and entrepreneurship service projects, and participate in employment guidance, job internship and employment recommendation of e-commerce application enterprises;

(7) Designated reference books:

E-commerce-practical handbook of marketing post practice and employability.

(Published by Central Radio and TV University Press)

(8) Charge

● Free admission fee.

● The organizing committee of the competition will collect the entry certificate or the entry certificate fee according to 20 yuan/Japan.

2. Finals

(1) Registration conditions

The online store competition expires, and the top online stores 100 enter the final.

(2) Competition time

The deadline for statistics of trial results is July 2006 10.

(3) Competition content

Each online shop refers to the relevant contents in the Practice Manual of E-commerce Marketing and Employment Ability Practice and Training, and writes the Summary of Online Marketing Entrepreneurship, and submits it to the competition judging committee in electronic form before July 25, 2006.

(4) the calculation method of grade

(1) Summary and evaluation results of online marketing business, with a total score of 30 points.

(2) Operating performance of online stores, accounting for 70 points.

(5) Competition platform

China e-commerce public service platform (www.netmall.cn).

Reward setting

1. All the online shop operators who entered the finals applied to the Office of the National Organizing Committee of the Competition, and china association of employment promotion of the Ministry of Labor and Social Security issued the Certificate of Employment and Practical Professional Ability for E-commerce-Marketing Positions (Grade I) as proof of the employment professional ability of China's e-commerce employment and entrepreneurship service projects, and participated in employment guidance, job internship and employment recommendation of e-commerce application enterprises;

2. According to the final result, the top 100 online stores won the honorary title and prize of "Top 100 Online Marketing and Entrepreneurship Online Stores in China" issued by the organizing committee of the competition.

3. According to the final result, the top five online stores won the honorary title of "National Network Marketing Entrepreneurship Expert" and the entrepreneurial bonus issued by the organizing committee of the competition.