Guangqi Honda changed coaches.

In 20 19, Honda brand broke through the 1.5 million vehicle mark in China for the first time, reaching1.554 million vehicles, which is the highest single sales figure set by Honda brand since it entered the China market. Not long after the Lunar New Year, Honda heard the news of internal high-level personnel changes.

A few days ago, information from Honda official website showed that the current Honda brand communication minister Moriyama Kei will succeed Rihiko Sato as the general manager of Guangqi Honda Automobile Co., Ltd. and Guangqi Honda Automobile Sales Co., Ltd. on April 1 this year. It is reported that the outgoing Rihiko Sato has been the general manager of Guangqi Honda Japan for nearly four years. Under his leadership, the sales volume of Guangqi Honda increased from 652,000 in 2065,438+06 to 770,800 in 2065,438+09.

He is currently the general manager of Guangqi Honda Automobile Co., Ltd. and the general manager of Guangqi Honda Automobile Sales Co., Ltd..

This is another major adjustment of Honda's global executive framework after Taixiu Shuiye Caixiang, the current executive director of Honda and Minister of China, is about to resign as Minister of China and become Minister of Automobile Industry of Honda Corporation.

Send troops for change

Judging from these two personnel adjustments, Honda is further strengthening its layout in the China market. Although Honda's new car sales in China market increased by 8.5% in 20 19, China's automobile market is facing a test due to slow economic growth and increasingly strict automobile emission regulations.

Historically, the incoming Moriyama Keying is currently the head of the brand communication department of Honda's Japanese headquarters, but he is no stranger to the China market. Previously, he served as the sales director of Guangzhou Honda Automobile Co., Ltd. and once led the market sales of Fit, Binzhi and other models.

Moriyama Keying will replace Sato Liyan on April 1.

In addition to personnel adjustment, Honda also announced a large-scale structural adjustment. According to the official introduction, Honda will adjust its organizational structure and operating mechanism at its headquarters. At present, Honda adopts the cooperative structure of four departments: S (sales) -E (production) -D (development) -B (procurement), and each department operates independently and works together. After the adjustment, Honda will integrate SEDB to form a unified architecture. This adjustment is convenient for Honda to make a strategy based on the overall automobile business and realize product development based on high-precision planning. Through the integrated operation system, Honda will further promote the efficient operation of its monozukuri.

The organizational structure adjustment of Honda headquarters makes people look forward to its future development. Under the new structure, Honda will act more frequently in China market in the future. Moriyama Keying, who is about to take up his new job, not only has a deep understanding of the China market, but also is an executive who likes challenges. What changes he will bring after taking the helm of Guangqi Honda is worth looking forward to.

A new stage of Guangqi Honda's development

As the relevant personnel of Guangqi Honda responded, this personnel change is based on the adjustment to meet the needs of career development and will not affect Honda's next layout and development in the China market. To be sure, performance is not the main reason for this personnel adjustment. Since Rihiko Sato became the general manager of Guangqi Honda Japan in April 20 16, the development momentum of Guangqi Honda has been in a good state.

The data shows that the sales volume of Guangqi Honda increased from 652,000 vehicles in 2065,438+06 to 770,900 vehicles in 2065,438+09, an increase of over 65,438+08%. In the more severe situation in 2020, Guangqi Honda still sold 76,600 vehicles in June 5,438+10, up 65,438+0.1%year-on-year. Under the dual influence of the Spring Festival and the epidemic, it is really not easy for Guangben to hand over the sales performance that has grown against the trend.

Looking at its various models, it can be said that it is multi-flowering. The 10th generation Accord 65438+ 10 sold 22,000 vehicles in October, continuing to lead the B-class car market; The new generation of Lingpai sold 654.38+0.5 million vehicles, which continued to sell well. In the SUV camp, Binzhi sold 654.38+0.4 million vehicles, achieving a year-on-year increase of 30.6%; The most eye-catching sales volume is Hao Ying, which achieved sales of nearly 10,000 vehicles only two months after listing. In the future, with the release of production capacity, there is a great possibility of increasing sales.

According to the plan, Guangqi Honda launched a number of heavy new cars this year. Guangqi Honda Crown Road will be redesigned in the medium term. Whether the follow-up performance of this big five-seat SUV will promote the sales growth of Guangqi Honda is currently worthy of attention. In addition, Guangqi Honda's first compact hybrid car, Lingpai Sharp Hybrid, will also be launched. This car is a pathfinder for Guangqi Honda's compact hybrid market segment, and its strategic position is very important. The fourth generation Fit, known as the "God Car", will also be officially listed this year. The car will continue to be equipped with a four-cylinder 1.5L engine, and it is expected to launch a hybrid system in the future.

At that time, Guangqi Honda's model matrix will be much richer than it is now, and the space for new car follow-up sales is indeed not small! In order to let consumers pick up their cars in time, Guangqi Honda will expand the production capacity of Zengcheng No.3 Plant this year. After the expansion, Guangqi Honda will increase its annual output from 6.5438+0.2 million vehicles to 240,000 vehicles, thus forming a total production capacity of 720,000 vehicles per year. Under the influence of novel coronavirus epidemic, Guangqi Honda has resumed production normally, which is undoubtedly good news for Honda.

After a series of adjustments, Honda has basically completed a new round of deployment in the China market. Through the adjustment of China's top management and the launch of more products, Honda's sales in China market will reach a record high in 2020.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.