In the taxi platform, why can Didi be the only one?

Because the first reason is that the investment penetration rate of Didi platform is high, for example, like other brands, they all recruit drivers with heavy assets, but Didi is different. Didi is an investment model with light investment and high return. Coupled with the large investment subsidy in the early stage, Didi has become the leader level of online car, defeating many competitors.

Taking a taxi is inevitable in daily life, but it is not so easy in some places. Didi taxi plays a great role, and everyone is not afraid of not getting a taxi. Didi can call not only taxis, but also hitchhiking and express trains, which is very convenient. Although the price of express train is higher than before and close to that of taxi, it is quite affordable if there are coupons. There are also many drivers who drive Didi taxis part-time.

In the past, Didi was not a monopoly at first, but a competitor, that is Uber. However, because Didi is more effective in subsidizing investment, it is naturally loved by consumers and drivers, so slowly, Uber began to retreat. After solving these competitors, Didi began to grow bigger, and it didn't care about attracting customers. The price has increased, because the driver subsidy is less, but there is no new online car platform to compete.

Therefore, the current trend of Didi's dominance can still be maintained for a long time, because even if other platforms want to launch this model, it is very difficult, because attracting customers requires a lot of financial resources and influence, and the investment model is also very important. Therefore, some new platforms, such as Didi and Shouqi, still have a gap with Didi.