Urgent! ! Scheme of Creating "Civilized Classroom"

1. civilized classroom planning activity plan:

Implementation plan of "civilized classroom"

Chapter I General Provisions

Article 1 These regulations are formulated in order to carry out activities to build a good style of study, provide a good learning environment for students and fully display the good spiritual outlook of college students in our school.

Article 2: The purpose is to create a good educational environment, create a good learning environment, cultivate college students' good moral quality and civilized behavior, and give play to the role of civilized and orderly classroom environment in promoting the construction of college students' excellent study style.

Chapter II Organizing the Implementation Stage

Article 3: Organization

1, the student union of our school has set up a "civilized classroom supervision group", which belongs to the discipline inspection department of the student union of our school and is responsible for the construction of "civilized classroom".

2. "Classroom Civilization Service Team" Each teaching building and each floor has a special person responsible for participating in the daily work of the supervision team and supervising and guiding the daily work of each hospital (department).

3. Each school (department) is required to set up a special working group before the official start of the activity, and a special person will be responsible for re-dividing the classrooms of the teaching building divided by the school (department), requiring each classroom to have a special person in charge and a special person in charge.

Article 4: Procedure

1, set up a "civilized classroom steering group".

2, the number of hospitals (departments), the number of classes, the number of classrooms in each teaching building, size, old and new situation survey statistics, the average distribution to each classroom in each hospital (department), and require each hospital (department) to be assigned to each class.

3. Convene a meeting of the heads of "civilized classrooms" in each hospital (branch), announce the plans and schemes of "civilized classrooms" activities, and make preparations for the mobilization of personnel in each hospital (branch).

4. Organize schools (departments) to clean and maintain their classrooms, and be responsible for supervising, inspecting and assessing the cleaning and maintenance of schools (departments).

5. Supervise and guide the cleaning and maintenance of "civilized classrooms" in colleges (departments), and supervise students to abide by and maintain the convention on the use of "civilized classrooms" at any time.

6. Organize weekly spot checks on students' attendance, discipline and other conditions of maintaining the "civilized classroom" convention.

7. Regularly collect students' feedback on the use of "civilized classroom" in front of each teaching building, announce the work of "civilized classroom steering group" and announce the students who violate the convention on the use of "civilized classroom".

Article 5: Reward and punishment measures

1. Every student and organization found to have violated the Convention on the Use of Civilized Classrooms will be reminded, advised to correct, verbally warned, recorded and even punished by the whole school in informed criticism according to their specific conditions.

2. Students who have a rude or incorrect attitude towards the inspectors, or who have been recorded for three consecutive times, are given the informed criticism of the whole school; Those who seriously violate the classroom management regulations of Northwest A&F University will be punished accordingly.

3. Students and organizations that violate the Convention on the Use of Civilized Classrooms twice will be sent to their colleges (departments) for informed criticism, and the comprehensive evaluation results will be deducted.

4. Students who are found to have violated the Convention on the Use of Civilized Classrooms do not enjoy the appraisal of advanced individuals such as "civilized college students".

5, according to the usual performance, awarded outstanding organizational units and individuals.

Chapter III Evaluation Rules

Article 6: Civilized classroom standards

1. Students are required not to be absent from class, late, leave early, gossip or sleep.

2. There are no ringtones in classrooms and teaching buildings.

3. It is strictly forbidden to chase frolicking, make loud noises and gather noise in the classroom and teaching building area.

4. It is forbidden for any class or group to occupy the classroom casually, hold meetings and carry out any activities.

5. Don't talk, eat, mop the floor with shoes and slam the door in the study room.

6. Students are required to enter and leave classrooms and teaching buildings neatly, speak in a civilized manner and behave appropriately.

7. Smoking, littering and spitting are strictly prohibited in classrooms and teaching buildings.

8. It is forbidden to intentionally dirty the walls of classrooms and teaching buildings.

9, it is strictly prohibited in the classroom desks and chairs, blackboards and doors graffiti.

10, it is forbidden to waste water and electricity and intentionally damage classrooms and teaching buildings, tables and chairs, doors and windows, electrical appliances and other public facilities.

1 1. Students must study and abide by the classroom management regulations of Northwest A&F University.

Evaluation conditions of civilized classroom

1. All students can take an active part in political studies and care about state affairs.

4. There is a strong learning atmosphere in the class, and there is no cheating in the exam.

5. Be able to open and close the classroom doors and windows on time, so that the lights go out when people walk.

6. The ground is clean, the indoor tables and chairs are neatly arranged, the desktop is clean, and the doors and windows are dust-free.

7. Various systems and forms are posted on the wall and arranged in an orderly manner.

8. The blackboard newspaper in the class changed the marking period. The content is innovative, the layout design is artistic, and the content is healthy and educational.

9. Dignified and generous, don't wear fancy clothes, boys don't have long hair, don't dye their hair, and don't wear accessories.

10. Do not participate in any feudal superstitious activities, do not believe in cults, and do not read books harmful to physical and mental health.

1 1. No safety accident occurred.

Article 7: Hygienic standards for classrooms

The floor of the classroom is clean.

There are no stains or graffiti on the classroom walls.

There is no dirt and graffiti on the desks and chairs in the classroom.

The blackboard and its tray in the classroom are clean.

The classroom window sill is clean, and the classroom door is clean without graffiti.

Public facilities such as desks and chairs, screens and curtains in the classroom were not damaged.

Article 8: Method of Selection

Before the selection, the members of the "Civilized Classroom Steering Group" and the heads of various colleges (departments) formed a selection team to conduct a comprehensive assessment of the classrooms managed by various colleges (departments).

1, "Top Ten Civilized Classrooms" will be judged by groups, and the top two will be selected by each group according to their scores. Its composition will be: 4 teaching buildings No.8 (2 terraced classrooms and 4 other classrooms), 2 teaching buildings No.3 and No.6, and 2 teaching buildings in South Campus.

2. Class scores = final assessment scores /2+ average assessment scores at ordinary times /2.

Article 9: The final interpretation right of this activity belongs to the Northwest A&F University Student Union.

2. Course plan (template)

Teaching Design of "Class Website Promotion Plan" Project

Guangzhou land real estate management school Maguanqun

Subject: Fundamentals of E-commerce

Class hours: 2 class hours

First, the project task analysis

The foundation of e-commerce is the core course of e-commerce specialty. This course has three important modules, namely electronic payment, network marketing and logistics management. Among them, website promotion is an important knowledge point in network marketing, and it is also one of the network marketing skills that students should master. This study "Class Website Promotion Plan" is based on the class website of Grade 06 e-commerce class. After studying and analyzing the basic situation of netizens, each group of students redesigned the class website layout and determined the website style. The purpose is to let more netizens know the class website of 06 e-commerce class through simple and effective website promotion and improve its click rate. This task is a sub-project of the network marketing project, and the result that each group needs to submit is a feasible "class website promotion plan book".

The main process of writing a class website promotion plan book includes:

Step 1: Teachers assign tasks, supplement knowledge points, and students accept tasks.

Step 2: Students discuss in groups, make work plans and assign work tasks.

Step 3: Students optimize the website promotion scheme through discussion.

Step 4: Students are divided into groups to complete the writing of the class website promotion plan.

Step 5: Evaluate the best promotion scheme together through students' self-evaluation, mutual evaluation and teachers' comments.

Second, the conditions for completing the task

Teaching object analysis: The teaching object of this task is the students of Grade 06 e-commerce class, who have been studying at school for nearly one year. During this period, they studied courses such as commodities and modern business, and got a certain understanding of commodities and modern marketing methods. They learned about the types of websites, the composition of netizens, the consumption and entertainment habits of netizens of different ages during the study of the online marketing module of "Fundamentals of Electronic Commerce", and initially possessed the online marketing environment. Students are active in thinking, and some students have good expressive ability, which can ensure the smooth completion of the planning book.

Analysis of teaching methods: The learning carrier of this topic is the website of www.dianzishangwu.china886.cn 06 e-commerce class.

This website is a free space for the students of Grade 06 e-commerce class in www.china886.cn. Class administrators put the latest situation of schools and classes on the internet, but the click rate of the website is not high. The teaching task of "website promotion" in this lesson is to let the winning team promote the website according to the planning scheme and improve the click rate of the website.

Analysis of teaching conditions: The follow-up work of "Class Website Promotion Plan" is to complete the actual network operation in the network computer room. At present, our school has the teaching venues and teaching equipment needed to complete the website promotion, which can better meet the students' task.

Teaching form: study in groups. The whole class is divided into eight groups, with about six people in each group, and the team leader is elected. The team leader will co-ordinate the division of labor and cooperation within the group and be responsible for explaining the final plan, which is equivalent to the project manager.

Third, the preparation before teaching

1. Teachers should prepare learning materials related to website promotion, supplement the shortcomings of textbook cases and expand students' thinking at the same time.

2. Teachers should prepare the instruction book for the promotion of class websites, so that students can have clear guidance in the process of writing the planning book.

3. Students can make a simple analysis of the network marketing environment, be familiar with the means of network marketing, and have a certain knowledge reserve of network marketing.

4. Writing paper, pens and other writing tools needed to complete the "class website promotion plan".

5. Several copies of "Evaluation Form of Class Website Promotion Plan".

Fourth, the analysis of teaching objectives

By making a class website promotion plan, students can be familiar with the procedures and methods of website promotion and improve their comprehensive professional ability and employment competitiveness. At the same time, by making a website promotion plan, students' writing planning ability can be improved, and their own practical plans can be selected for promotion, so that students can feel the application of their ideas in real life and enhance their interest and love for this major.

Ability goal:

1. Familiar with the basic methods of network marketing;

2. Master the methods and characteristics of website promotion and be competent for network promotion personnel;

3. Learn to choose appropriate promotion methods for different types of websites;

Migration target:

1. Improve students' analytical ability, and make practical implementation plans according to the actual situation;

2. Improve students' ability to write official documents, and be able to write a certain level of planning scheme;

3. Cultivate students' innovative spirit and have certain knowledge transfer ability;

Emotional goals:

1. Cultivate students' professionalism and practical working attitude in teamwork.

2. Care about social hotspots and have a sense of the times.

Verb (abbreviation of verb) teaching flow chart

Sixth, the process of teaching organization.

1, the teacher summarizes the previous stage of learning and assigns the tasks of this lesson (5 minutes)

After some time ago's preparation for the preliminary work of network marketing, I have completed the basic analysis of netizens. Now I want to write a feasible plan for the promotion of class websites through the re-planning and layout design of class websites. Because it is the first time for students to contact the planning book, they are not very clear about the content requirements and format of the planning book, so students can write the planning book according to the tips of the study guide.

2. Teachers introduce questions for this task (10 minutes)

Using what you have learned, the group will discuss what methods can be used to promote the class website, and the group leader will summarize the opinions of the group members and report them in groups.

Classroom control: the group that has completed the summary will raise their hands to indicate their answers, and other groups will continue to supplement their answers with different opinions, which will give extra points to the group that answered the questions as the basis for process evaluation.

Prediction of students' answers: Most students' answers may be similar to traditional marketing propaganda techniques, so there is no need to guide them to accumulate knowledge.

3. Teacher's job description and supplementary knowledge (15 minutes)

Teacher's explanation: this website promotion is mainly based on the network, aiming at the majority of target netizens. In addition to the traditional promotion methods, it is also necessary to specifically describe the promotion methods using network tools, and consider its publicity effect and publicity expenses.

The ways to promote websites on the Internet are: search engine registration; Online promotion, including website links and online advertising promotion; Other forms of network promotion include using newsgroups and mailing lists for publicity.

Below-the-line promotion: mass media promotion, outdoor media promotion (such as street signs, light boxes, traffic media, buses, etc. ).

Teacher's behavior: distributing website to promote learning materials

4. Students make work plans (5 minutes)

This process is mainly for students to discuss in groups and make relevant work plans and division of labor among team members. For example, a classmate is responsible for discussing shorthand and organizing words; A classmate is responsible for reminding the progress; Which students are the main force of brainstorming and so on. Teachers patrol and give appropriate suggestions to help students make reasonable and most effective work plans. Each group of students discussed according to the instruction book and made a detailed work plan. This plan mainly includes division of labor and work arrangement.

Classroom adjustment: In this process, students are prone to problems: team members disagree on the division of labor.

Solution: Team members recommend themselves and discuss voting. According to the performance of study and work at ordinary times, the division of labor focuses on the skills that team members are good at, so as to achieve the best effect of team division of labor and cooperation.

5. Students discuss and make the class website promotion plan (30 minutes)

In the process of students performing tasks and starting production, teachers tour to guide and point out problems to students in time. Teachers point out problems, encourage students to express their ideas and analyze their feasibility, so that students can make their ideas more feasible and practical in discussion and speculation.

Classroom control: In this process, students may have the following problems:

1) has ideas, but it can't be expressed in accurate language;

2) The technical understanding of a certain promotion method is vague;

3) The progress is obviously behind other groups, and there is no full participation in the work;

Solution:

1) Teachers can guide them to express their ideas;

2) Explain the vague points of understanding individually or collectively;

3) Supervise the team leader to adjust the progress, manage the team members and perform the duties of a project manager;

6. Evaluation of results (25 minutes)

1) Students' self-evaluation: each group leader explains the completed plan one by one, and explains the main ways of website promotion, and the team members rate the work performance of the group.

2) Group-to-group mutual evaluation: When a group of students explain, other groups of students can objectively evaluate the group's performance according to the scoring standard.

"Class Website Promotion Plan" Student Evaluation Form

project

Group language expression

(20 points) Creativity of promotion method (30 points) Feasibility of promotion method (30 points) Teamwork and work attitude (20 points) Total score.

(100 integral)

Process evaluation, self-evaluation and mutual evaluation, teacher self-evaluation and mutual evaluation, teacher self-evaluation and mutual evaluation.

the first group

the second group

Third groups

Fourth groups

Fifth groups

Sixth groups

Seventh groups

Eighth groups

3) Teachers' process evaluation: Teachers give process evaluation according to students' work attitude, performance in the process of work, team spirit and other professional categories, and comprehensively evaluate the group according to the completeness, feasibility and innovation of the planning book.

4) Teachers' summative evaluation: According to students' self-evaluation, group mutual evaluation and teachers' evaluation, the best "Class Website Planning Book" suitable for this class is judged comprehensively.

Summative evaluation of teachers = self-evaluation ×20%+ group evaluation × 40%+ teacher process evaluation ×40%

Seven. abstract

The task of this project-the promotion of class website planning book, basically meets the learning task of students to learn knowledge and master skills practice, lays a foundation for further study and completion of more complicated tasks, lays a good foundation for higher-goal skills learning, and also gives students an opportunity to express themselves, learn from competitors and grow in comparative analysis. Through the completion of this task, students' professional knowledge has been further consolidated, so that students can learn to integrate what they have learned to serve the new learning task, learn new knowledge points during the completion of the learning task, and have the initial self-learning ability.

Learning guidance of class website promotion plan book

I. Description of project tasks

According to the learned knowledge and teachers' knowledge points, discuss in groups, write a feasible promotion scheme of class website, and pay attention to its promotion effect and cost.

Second, the content of the work plan

1, combing and supplementing relevant knowledge.

2. Division of work among team members: the team leader arranges appropriate tasks for each member according to his own understanding of team members.

3. Group discussion: Brainstorming is used to screen out valuable ideas and write them in words. Teachers help students sort out their ideas and give learning guidance in the process.

4. Group mutual evaluation: learn from each other and make progress together in evaluation.

Third, make the class website promotion plan

First, the market analysis before the website construction

1. Analyze the main competitors in the market, their online access, website planning and functions.

2. Analyze the class's own conditions, class profile, market advantages, what competitiveness can be improved by using the website, and the website construction ability (cost, technology, manpower, etc.). ).

Second, the purpose and functional orientation of building a website

Why do you want to establish a website, establish a class image, publicize the people and things in the class, or do e-commerce? Is it the basic need of class construction or the display of students' own talents?

Third, the website technology solutions

According to the function of the website, determine the technical scheme of the website.

1, use a self-built server or rent a virtual host.

2. Choose an operating system, using windows 2000/NT or unix or Linux. Analyze the input cost, function, development, stability and safety.

3. Self-help website construction and template, website construction package or personalized development.

4, website security measures, anti-hacking, anti-virus programs (if you use a virtual host, professional companies do it for you).

5. What kind of dynamic program and corresponding database should be selected? Such as ASP, JSP, PHP；; Database SQL, ACCESS, ORACLE, etc.

Fourthly, the content and realization of the website.

1. Determine the structural navigation of the website according to the purpose of the website.

The general enterprise website should include: class introduction, professional introduction, industry dynamics, campus dynamics, online survey, student style, contact information, online message and other basic contents. More content such as: frequently asked questions, marketing network, self-recommendation, English version and so on.

2. Determine the website integration function according to the purpose and content of the website.

Such as FLASH guide page, membership system, online discussion, questionnaire survey system, information search and query system, traffic statistics system, etc.

3. Determine the sub-columns of each channel in the website structure navigation.

For example, class introduction can include: class members, class activities, class spirit, class photos, class honors, class dribs and drabs, class teacher's message, etc. Campus dynamics can include: campus culture, campus activities, campus dribs and drabs, etc. Industry trends can include: e-commerce news, industry figures introduction, industry talent demand, industry recruitment and so on.

4. If there are many columns on the website, you can consider using a website programmer to take charge of the relevant content. Note: the content of the website is the most important factor to attract visitors to visit the website. No content or useless information will attract visitors who browse in a hurry. The information people want to read can be investigated in advance, and people's satisfaction with the content of the website can be investigated after the website is published, and the content of the website can be adjusted in time.

Verb (abbreviation of verb) web design

1, web page design art design requirements, web page design should generally be consistent with the overall image of the class, to meet the enterprise CI norms. Attention should be paid to the application of colors, pictures and layout planning of web pages to maintain the overall consistency of web pages.

2. In the adoption of new technologies, we should consider the geographical distribution, age class, internet speed and reading habits of the main target groups.

3. Make a webpage revision plan, such as a large-scale revision within six months to one year.

Cost budget of intransitive verbs

Budget for the Construction and Maintenance of Class Website

Seven. website maintenance

1, maintenance of servers and related software and hardware, evaluation of possible problems, and formulation of response time.

2, database maintenance, effective use of data is an important part of website maintenance, so database maintenance should be paid attention to.

3. Update and adjustment of content.

4. Formulate website maintenance regulations to make website maintenance institutionalized and standardized.

Eight, website testing

Before the website is published, it should be carefully tested to ensure normal browsing and use. Main test contents:

1, server stability and security

2, program and database testing, web compatibility testing, such as browsers, monitors.

3. The text, pictures and links are wrong.

Nine. Website publishing and promotion

1. Public relations and advertising activities after website testing.

2. Search for lottery registration, etc.

X. Progress of website construction

The start and completion time of each planned task, the person in charge, etc.

Fourth, the results evaluation:

1, students' self-evaluation (20%): score their own group performance.

2. Students' mutual evaluation (40%): When one group of students explains, other groups of students can think according to their fluency.

Score the clarity according to the evaluation criteria.

3. Teacher process evaluation (40%): According to students' self-evaluation, work attitude and performance in the process of work, they are graded according to evaluation criteria.

And comprehensively consider the feasibility and creativity of the student plan book.

4. Comprehensive evaluation of teachers: Comprehensive evaluation is made according to students' self-evaluation, mutual evaluation and teachers' process evaluation.

Attachment 1:

Learning materials:

Generally speaking, the website promotion plan should at least include the following main contents:

1, determine the stage goal of website promotion.

For example, the number of independent users visited every day within 65,438+0 years after publication, the relative ranking compared with competitors, the performance in major search engines, the number of linked websites, the number of registered users, etc.

2. Website promotion methods adopted at different stages of website release and operation.

If possible, it is best to list in detail the specific website promotion methods at each stage, such as the name of the login search engine, the main forms of online advertising and media selection, and the cost to be invested.

3. Control and effect evaluation of website promotion strategy.

Such as the control of stage promotion objectives and the evaluation index of promotion effect. The purpose of controlling and evaluating the website promotion plan is to find out the problems in the process of online marketing in time and ensure the smooth progress of online marketing activities.

Case: solve riddles on the lanterns's initial positioning of the lantern riddle website construction is: an interactive network platform to publicize national culture mainly based on lantern riddles; Long-term positioning is: traditional culture and handicrafts e-commerce trading platform;

Preliminary goal: to build the website into the most professional, comprehensive and promising website of its kind in half a year; After the sixth month, the number of daily visits reached 5000 and the number of registered members reached more than 5000;

Medium-term goal: to build the website into an e-commerce trading platform for traditional culture and arts and crafts in six months, and the daily visits in1February reached more than 10000; Develop various forms of cooperation and attract multi-party capital injection;

Long-term goal: 12 to 24 months, the website will be operated as an e-commerce trading platform for professional stationery and handicrafts industries, and the website will play the dual roles of e-commerce product supplier and intermediary service provider; Achieve more than 500,000 registered members, before entering China Internet CNNIC100; The website takes advertising fee, membership service fee, intermediary service fee and enterprise product sales as profit sources.

4C-oriented website construction considerations;

1, looking for accurate visitors, everything starts from visitors and is committed to turning every visitor into a customer and consumer;

2. The quantity of website construction and functional development projects should be in line with the construction cost budget, and they should not be greedy for perfection, nor should they be extravagant or burn money;

3. How to make consumers come to our online platform conveniently? All network construction work is centered on the convenience of consumers;

4. In website construction, we should not only pay attention to passing on our brand, image, services and commodities to visitors, but also pay attention to collecting feedback information;

Stage 1: Attention Marketing and Promotion

Website strategy

Marketing strategy runs through the process of website construction. China-me's website strategy model is: professional website+community website, updated daily, revised regularly, and launched new activities and themes regularly, emphasizing the interactivity and convenience of the website;

Email promotion

E-mail is one of the most effective ways of network permission marketing. Divided into: advertising mail, electronic magazines. The former gets the first attention by widely publishing email information; The latter obtains regular and targeted publicity effects through user permissions, which has a multiplier effect;

Search engine comments

Statistics show that more than 50% of spontaneous visits come from search engines; Filling search engines effectively is one of the necessary means to improve attention; Tagging search engine should not only pay attention to the choice of this good engine, but also pay attention to tracking the tagging effect regularly and making reasonable corrections or supplements;

Information platform release

Directly logging China-me's existing commercial and commodity information into major information publishing platforms can not only improve the brand awareness of riddles, but also directly find business opportunities or traditional business customers and cooperation opportunities; Give play to attention marketing and actual marketing in the process of website promotion;

advertising strategy

Advertising is a powerful means of attention marketing and promotion, including online advertising and below-the-line. Online advertising includes paid advertising, exchange advertising, friendship connection and so on.

Website promotion method

There are various ways to promote offline, including: determining the image of website CI, promoting logo, word-of-mouth communication, participating in public welfare activities, sponsoring activities, distributing small gifts and leaflets, conducting small-scale market research, and cooperating with relevant units and institutions.

Guo Yan Liu Yin method

Visit a large number of similar websites or popular network platforms, and publish news and forum information (which can be realized by technical means). The contents mainly include: introducing this website or publishing some fine contents of this website to attract fans to visit;

The second stage: integrated marketing and promotion

Alliance strategy

First of all, realize the exchange of needed goods between similar websites, establish alliances and follow me; Secondly, establish website alliances of the same industry (cultural industry) and the same type (interactive community) to promote each other; Carry out prize-winning activities;

Develop a special strategy

The website must pay attention to the reality, take the three special topics of "using emergencies, grasping major events and holding activities" as the extra or supplement of the website, pursue timeliness, comprehensiveness and authority, and strive for sensational effect;

media strategy

Make use of online media to create news effects (including all kinds of gunman articles, paid news, etc.). ); Initiate media discussion and focus on a certain topic and type, so that you can become a model for discussion;

Community strategy

Efforts to do well the services we provide are the best promotion. Community is the core of the website. It is a sign of success to try our best to solve puzzles, innovate, advocate culture and open up new fashions of online life in the lantern community, which is recognized by users.

Electronic packaging

Doing a good job in the electronic product service of the website is an effective means to stabilize the image and position of the website, obtain stable users and access sources, and occupy market share, mainly including: electronic magazines, electronic riddles, multimedia CDs, etc.

Offline strategy

Provide traditional industrial products and services (such as stationery, books, small gifts, electronic and audio-visual products, etc.). The content and service of solving puzzles around Lantern website is an offline strategy and an important means of marketing promotion.

Database strategy

Paying attention to the collection and arrangement of online surveys, user data, access statistics and other data, and making objective analysis, not only guide customer behavior, but also provide realistic and authoritative opinions for website construction, which is the core of database strategy.

Comprehensive marketing and promotion practice

Attention marketing promotion is a long-term work, which runs through the whole website operation period. Different stages, different strengths, different popularity, different methods and means, but only one purpose, as far as possible to attract limited attention to us;

Virtual community mode is the general direction of network development and a paradise for cultivating its own e-commerce consumers. The key to the successful commercial transformation of solve riddles on the lanterns website is to establish and operate an interactive community in solve riddles on the lanterns on solve riddles on the lanterns website.

Strategic alliance is an important means to realize horizontal cooperation, mutual benefit, resource development, market construction and common development among networks. Its purpose lies in the mutual benefit of resources, the formulation of rules and regulations and the monopoly of profits. It is cooperation in competition and competition in cooperation. Lantern riddle network positions itself as a network business opportunity to develop cultural undertakings, which is the main goal of our strategic alliance;

Offline strategy is not only the marketing promotion of the website, but also a powerful attempt to implement the strategy of "mouse+cement" with the help of the network, broaden the audience, open up development ideas and directions (reflected in the operation of the column of "solving puzzles" community mall on Lantern Online); Finding your own profit point is the most important thing for the survival and development of riddles websites. Solve the riddle in the marketing and promotion of Lantern website, and realize profit from the following ways and means at any time:

(1) Website community, advertising and other services;

(2) product online sales service;

(3) Intermediary and training services;

(4) Provide solutions and technical support to help enterprises in traditional industries realize networking.