What are the divisions of professional managers?

It has been 10 years since the concept of professional managers was introduced to China, but a national survey shows that 90% of companies lack high-quality, professional management talents. What is a professional manager? Gu Weidong, director of the Shanghai Vocational Skills Appraisal Center, "sketches" as follows: having at least 5 years of business management experience; a college degree or above; mastering professional knowledge and skills in financial management, marketing, human resources management, and production management; having good Professional ethics, mature professional mentality, strong sense of professionalism, excellent behavioral abilities, etc. Due to the high "threshold" for professional managers, mature talents are rare. To this end, relevant national departments have clearly stipulated that the professional manager qualification certification system will be vigorously promoted in the next three years. This means that in the future, our country’s professional managers will also hold certificates to work. Judging from the current situation of the professional manager certification market, there is a "letting a hundred flowers bloom" pattern. In addition to national certificates, there are also "local certificates" independently developed by relevant institutions and "imported products" imported from abroad. These certificates are applicable within their respective "spheres of influence", and they all emphasize their authority from different perspectives. Some are international standards, some are local regulations, and some are industry certifications. So, how to choose students? \x0d\\x0d\Certificate Categories: Senior Manager (CEO), Senior Marketing Manager (CMO), Senior Human Resources Manager (CHRO), Senior Financial Manager (CFO), Senior Information Manager (CIO), Senior Technical Manager (CTO) ), senior environmental quality manager (CQEO), senior project manager (CPO) eight categories. \x0d\\x0d\ Application requirements: College degree or above, certain work experience and management experience, and basic computer application abilities in foreign languages. \x0d\\x0d\Exam content: 1. CEO: corporate strategic management, business law, business decision-making ability, financial management, international trade, etc. 2. CMO: modern marketing management, market research, finance, business law, business decision-making capabilities, etc. 3. CHRO: corporate strategic management, human resource development and management, labor law, etc. 4. CFO: senior accounting, financial management, finance, business law, etc. 5. CIO: enterprise information system, enterprise resource planning (ERP), e-commerce and security management, etc. 6. CTO: technological innovation management, introduction to modern project management, e-commerce and safety management, business decision-making capabilities, etc. 7. CQEO: modern quality management, quality and environmental certification consulting, technological innovation management, etc. 8. CPO: Introduction to modern project management, project management practices, business decision-making capabilities, etc. In addition, English is a compulsory subject. \x0d\\x0d\National Professional Manager Qualification Certificate\x0d\\x0d\ Sponsoring organization: National Ministry of Labor and Social Security. \x0d\\x0d\Suitable for: All business managers. \x0d\\x0d\Certificate levels: divided into three levels: senior professional manager (national professional qualification level one), professional manager (level two), and manager (level three). \x0d\\x0d\ Application requirements: Bachelor degree or above, more than 3 years of experience in corporate management, current corporate leadership position; Bachelor degree (higher vocational) education, 5 years of corporate management experience, current corporate leadership position, holding manager three Level certificate for more than 2 years. \x0d\\x0d\Exam content: enterprise management, production management, financial management, information management, marketing management, economic regulations, etc. \x0d\\x0d\This certificate system was first launched and has the background of the national vocational qualification certificate authority. It is universal across the country, internationally recognized, influential and authoritative. Moreover, this certificate is divided into multiple levels from low to high, which can meet the needs of different students. It is wider in applicability and more targeted. Currently, it has the largest number of applicants among similar certificates. \x0d\\x0d\Commercial Professional Manager Qualification Certificate (CCMC) \x0d\\x0d\ Sponsoring organization: China Talent Research Association of the Ministry of Personnel. \x0d\\x0d\Suitable for: corporate marketing managers, purchasing managers, logistics management managers, human resources managers, customer service managers, store managers, business planning managers, etc. \x0d\\x0d\Certificate levels: divided into four levels: beginner, intermediate, advanced and special. \x0d\\x0d\ Application conditions: 1. Junior: engaged in professional work for more than 5 years; technical secondary school degree, working for more than 2 years; college degree, working for more than 1 year.

2. Intermediate level: Technical secondary school degree, working for more than 4 years; College degree, working for more than 2 years; Bachelor degree, working for more than 1 year; Junior qualification, working for more than 2 years. 3. Advanced: College degree, more than 8 years of work; Bachelor's degree, more than 5 years of work; Master's degree, more than 3 years of work; Intermediate qualification, more than 3 years of work. \x0d\\x0d\Exam content: Professional manager management assessment, financial management, human resource development, crisis management, brand management, international economy and trade, economic laws and regulations, etc. \x0d\\x0d\Registration location: Shanghai Economic Management Center (Room 818, 8th Floor, Science and Technology Building, No. 149 Yanchang Road). \x0d\\x0d\This certificate is not only universal across the country, but also serves as a valid document for legal justice. At the same time, those who have obtained the certificate can establish a personal performance file on the "China Registered Professional Manager Certification Network", which can be used as a reference for employers in personnel recruitment, assessment, promotion, and advancement. Since this certificate has not been launched for a long time, it is not well-known in the market. \x0d\\x0d\Registered Professional Manager Qualification Certificate\x0d\\x0d\ Sponsoring organization: China Enterprise Evaluation Association, Development Research Center of the State Council. \x0d\\x0d\Suitable objects: Managers and deputy managers of enterprises with an annual turnover of more than 300 million and no losses for three consecutive years; managers and deputy managers of private enterprises with an annual turnover of more than 100 million and no losses for three consecutive years. and business managers. \x0d\\x0d\Certificate levels: divided into four levels: assistant manager, professional manager, registered professional manager, and special registered professional manager. \x0d\\x0d\Exam content: leadership qualities, corporate strategic management, multinational enterprise management, corporate culture strategy, ecological economics, branding strategy, etc. \x0d\\x0d\According to WTO regulations, my country's commercial field has been fully liberalized, and the competition between domestic and foreign commercial enterprises has become increasingly fierce. While competing for customer resources, they spend a lot of money to compete for business talents, especially high-end management talents. It is understood that the gap of high-end business management talents in my country is about 1.5 million, so the gold content of this certificate is quite high. In addition, this certificate will become an important basis for the country to implement an annual salary system for managers in the future, which will undoubtedly increase the added value of the certificate. \x0d\\x0d\National Marketing Manager Professional Qualification Certificate\x0d\\x0d\ Sponsors: Marketing Professional Committee of China Business Technicians Association, China Business Vocational Skills Appraisal Guidance Center. \x0d\\x0d\Applicable objects: Personnel engaged in market surveys, market forecasts, market research, market development, marketing strategy analysis, price management and other marketing activities. \x0d\\x0d\ Application requirements: Obtained the "National Senior Salesperson Professional Qualification Certificate" and worked for more than 2 years; Master's degree or above, worked for more than 1 year; Bachelor's degree, held a mid-to-senior management position for more than 2 years; College degree, Served in middle and senior management positions for more than 3 years. \x0d\\x0d\Exam content: basic marketing knowledge, marketing-related laws and regulations, practical marketing skills, marketing market economic analysis, marketing strategic management, international marketing management, marketing integration and operations management, etc. \x0d\\x0d\Registration location: Shanghai Jiao Tong University Sub-Training Center (Room 108, Jiao Tong University Huigu High-tech Entrepreneurship Center, No. 33 Leshan Road, 6th Floor, Building 1, No. 200 Newton Road, Zhangjiang High-tech Park). \x0d\\x0d\This certification has now been included in the professional title examination series of the National Ministry of Personnel, and is a national unified examination. It is a national certificate and is universal throughout the country. Those who pass the exam will be archived in the professional talent pool and become nationally recognized professionals. This certificate belongs to "professional account", specifically for marketing management talents, and there is no "semicolon". As enterprises pay more and more attention to marketing management, those who hold professional qualification certificates in marketing management will become popular talents. \x0d\\x0d\Recommendation index: ★★★\x0d\\x0d\Certificate of Professional Manager in Catering Industry (CMEP)\x0d\\x0d\Sponsoring organizations: China Cuisine Association, National Higher Education Self-Study Examination Steering Committee. \x0d\\x0d\Applicable objects: People who are engaged in catering management and have certain professional experience. \x0d\\x0d\Certificate level: divided into two levels: advanced and intermediate. \x0d\\x0d\ Application conditions: 1. Intermediate level: Obtain the passing certificates for the four self-study examinations of Catering Management and Practice, Catering Marketing, Modern Kitchen Production Management, and Food Hygiene and Safety.

2. Advanced: Obtain an intermediate certificate; obtain self-study examination certificates for four courses: catering enterprise human resources management, catering enterprise financial management, catering enterprise information management, and catering enterprise strategic management; have more than 5 years of work experience. \x0d\\x0d\Exam content: Catering management and practice, catering marketing, catering enterprise human resources management, catering enterprise information management, food hygiene and safety, modern kitchen management, catering enterprise financial management, catering enterprise strategic management. \x0d\\x0d\This qualification certificate is currently the only catering industry management qualification certification examination in China. It is the most scientific, authoritative and fair certification of the management knowledge and abilities of relevant practitioners, and is highly authoritative in the catering industry. In addition, this certificate adopts a model that combines professional certification and self-study examinations. Students can obtain a double harvest of professional certificates and academic certificates. However, since this certificate is mainly aimed at mid- and senior-level professional managers in the catering industry, the requirements are relatively high. In addition to mastering the management knowledge of the catering industry, candidates must also have certain decision-making, management, design, consulting and other abilities. \x0d\\x0d\Special reminder\x0d\\x0d\Professional qualification certificates may be a "stepping stone" for ordinary job seekers, but for business managers, experience is often more important than certificates. A business CEO once said bluntly: "If I were hiring managers, I would pay more attention to the applicant's work experience and performance rather than the certificate or diploma. After being certified and systematically learning some professional knowledge, there will be more job seekers with the same qualifications." There are certain advantages, but the certificate is not a sufficient condition and can only be used as a reference for enterprises. "\x0d\\x0d\ As the country gradually implements the professional manager qualification certification system, various related certificates will become the employment "ID cards" of enterprise managers. ”, but not a “pass”. For those who have accumulated certain professional experience, applying for relevant certificates and improving their professional quality can be the icing on the cake for their career development; but for non-professionals or those with less professional qualifications, if they take certification as a pursuit The shortcut to higher vocational education is basically a dead end. Therefore, those who are currently engaged in business management need to carefully consider whether they need a certification and which certificate they want to take, and think twice before committing.