Jack Welch's book won.

Authors: [American] Welch J., [American] Welch S., translated by yujiang county County, etc.

Publishing House: CITIC Publishing House

ISBN:7508603990

Impression: 1

Paper: offset paper

Executive summary:

Our increasingly boring financial book market urgently needs a master like Jack Welch to return.

Four years ago, CITIC Publishing House duly brought Welch's first book, Autobiography of Jack Welch, to readers in China. At that time, this unprecedented vitality was injected into the financial book market, and it has not subsided yet.

After writing his autobiography, Welch vowed never to write a book again. But in these four years, he traveled everywhere, gave lectures everywhere and met thousands of people with lofty ideals. Their strange questions made Welch rethink what an effective business idea is. The new marriage also made Welch shine again, and combined his life's business experience with the latest management ideas, and co-authored a book with his current wife on the theme of Win, which is also an expert in management. Welch called it his "retirement gift".

Welch summed up all the business problems in one sentence, that is, how can we win?

In this business success guide, in addition to the "4E" plan that was widely known before, Welch also put forward four basic principles for entrepreneurs, eight fresh and practical suggestions for leaders, and taught your company how to win from six aspects, as well as five secrets of how to win competition and four rules of how to win a career.

Buffett, a world investment guru, said of his old friend and his new book, "Every time Jack and I talk about business management, his energy and enthusiasm will light up the whole room. Reading "Win" will give you a similar feeling-every page will jump up and make people feel alive. "

Win used clear and concise language to answer those very difficult but crucial questions that people have to face in their own work and life. They are so tacit, Welch's optimism and Susie's pragmatism bring us profound insight, unique thinking and practical suggestions. Welch also told the media many times that his new book could not have been completed without Susie's help.

Win has just been published in the United States, and jumped to the top three in Amazon's total ranking in the first week of listing. Of course, the first place is Harry Potter. But for many adult readers, Jack Welch's influence is not comparable to that of ordinary people. Harry Potter in business is "winning"!

About the author:

As the former CEO of General Electric, Jack Welch enjoys a world reputation. He is known as "the first CEO in the world", "the most respected CEO" and "the most successful and greatest entrepreneur in contemporary America". During his 40 years in GE, Jack Welch led the company to win every year in many industrial fields, on a global scale and in the fierce market competition environment. His integrity, honesty and pursuit of the best business style, as well as his unremitting pursuit of talents, teams and benefits, have become the golden rule of the business community. Susie? Welch, former editor-in-chief of Harvard Business Review. She studied at Harvard University and Harvard Business School, published many articles on leadership, innovation, change and organizational behavior, and participated in the preparation of many management books.

Directory:

Foreword "There are new problems every day"

The first part is about the foundation.

Chapter 65438 +0 sense of mission and values-a topic that is often talked about but very realistic.

Chapter 2 Honesty-Lack of honesty is the most despicable secret in business life.

Chapter III Evaluation-Strive for Fairness and Effectiveness

Chapter IV Discourse Power and Dignity —— Pay attention to everyone in the enterprise.

Part II How does your company win?

Chapter 5 leadership-not just your own career

Chapter 6 Recruitment-How do winners come about?

Chapter 7 Staff Management-You have excellent players, what's the next step?

Chapter 8 "Breaking Up"-It's not easy to fire others.

Chapter 9 Change-Even the mountains should be shaken.

Chapter 10 Crisis management-Never do nothing.

The third part is how do you win the game?

Chapter 1 1 strategy-the mystery lies in "seasoning"

Chapter 12 Budget-Don't let the budget making process be inefficient.

Chapter 13 organic growth-creating new things is the most effective way for enterprises to grow.

Chapter 14 enterprise merger and acquisition-beware of fatal traps such as trading fanaticism.

Chapter 15 six horses-not as complicated and terrible as you think.

The fourth part is how to win a career.

Chapter 16 A suitable job-finding a good job will make you no longer need to look for a job.

Chapter 17 Promotion-Sorry, there is no shortcut.

Chapter 18 horrible bosses-What should you do if you meet such a superior?

Chapter 19 work-life balance-do as I say, but don't learn from me.

The fifth part is about other issues of winning.

Chapter 20 Everywhere-All kinds of other problems

Express gratitude/gratitude

Editor's recommendation:

One week after listing, it jumped to the top three in Amazon's total ranking, which was highly recommended by Warren Buffett and Bill Gates!

With Win, people no longer need to read other business management books.

-Warren Buffett

This book is a fair, frank and comprehensive guide to business success, whether for graduates who have just left school or CEOs of big companies.

-Bill Gates, Chairman of Microsoft Corporation

The language of this book is simple and wonderful. It is like a training manual for a champion team, practical but full of authority. This book is an excellent textbook for all levels of company management and some affairs. Jack Welch deserves to be a master of enterprise management.

-tom brokaw, former host and executive editor of NBC News Channel.

Jack Welch has provided us with a wonderful and detailed plan, which anyone can refer to and strive to be a real winner. Welch's style of seeking truth from facts once revived Ge. In this book, he also used this pragmatic attitude to describe real cases and told us the story of how Americans succeeded in their professional and personal lives.

Rudy Giuliani, former mayor of new york.

"Winning" is the result that all people who pursue success want to achieve. Although it is often said that "repeated wars and repeated defeats, repeated defeats and repeated wars", we still have to win, win big, and win completely! Mr. Welch's book thinks about how enterprises face problems, overcome difficulties and finally succeed from the perspective of managers themselves! This is a must-read for every successful enterprise manager.

—— Chen Dongsheng, Chairman and CEO of Taikang Life Insurance Co., Ltd.