I want to be the regional agent of Tsingtao Brewery. Please give me some advice!

It may help you to read the following story carefully!

A short message leads to a new marketing idea; A beer bottle cap drives the annual output value 1 100 million yuan ... Students in CCE Center of Zhejiang University have produced more new ideas and methods in marketing, entrepreneurship and management in their daily study and communication. On May 19, Zhejiang University will hold the second Alumni Style Festival for Entrepreneurs and Managers (Advanced Training). Starting from today, this newspaper has successively launched special reports on the Zhejiang University Style Festival to tell the entrepreneurial stories of these entrepreneurs.

There is no limit to learning the sea. Entrepreneurs who have achieved success are still tirelessly looking for opportunities to continue charging. What they think and feel in the process of learning may also inspire you.

Marketing innovation-a short message leads to a good marketing idea.

When I first met Yu Jiansheng, general manager of Yiwu Star Speed Information Technology Co., Ltd., he looked tired and his voice was hoarse. Yu Jiansheng, who has been producing foam plastics for most of his life, first learned the concept of "information technology" a year ago. Over the past year, he has spent almost all his time and energy on this matter. "When I was an MBA student at Zhejiang University last year, I met many bosses of small online companies, and everyone talked very speculatively." At that time, Yu Jiansheng had little knowledge of information and software. After doing some market research out of curiosity, he is very optimistic about its market prospects. At the beginning of 2006, he registered and established an information technology company, whose main business is to design SMS website marketing and make portals for customers.

A month's business volume exceeds eight months.

Ambition broke into a new industry, but the result was disappointing: almost all companies were struggling last year, and 22 college students 17 recruited at the beginning of the year left. "What's the problem?" Yu Jiansheng, who was born in a traditional industry, vaguely felt that the "products" he sold were too empty. If customers can't really feel the advantages and prospects of products just by introducing concepts, there is no convincing method.

An accidental case inspired him. One day he went to a drugstore to buy medicine and left his contact information when he left. In the evening, he received a short message from the drugstore owner: "Thank you for buying so-and-so medicine in our drugstore today. The way to take this medicine is ... I wish you a speedy recovery! "

"The after-sales service of virtual products should also keep up." A short message made Yu Jiansheng's thoughts suddenly clear. After studying the situation of his own enterprise, Yu Jiansheng made a new rule: in the future, customers only need to pay 50% of the cost to make a portal at Starspeed. During the one-year free maintenance period promised by the company, the remaining expenses will be paid monthly. If the customer feels that the service is not good, he can refuse to pay. "Many small-scale information companies take money and leave after they finish their work, and then they no longer care about the operation of customer websites. I did this. It was a little difficult to collect money, but I won the trust of my customers. "One month after the implementation of the new regulations this year, Yu Jiansheng found that the business volume this month was more than the total amount of eight months last year.

From "local" factory director to "foreign" boss

"You know, how did the employees describe me at first? Rustic and uneducated. " Yu Jiansheng ha ha laugh. In the foam plastic factory with an annual output value of 6.5438+0.5 million yuan, Yu Jiansheng's management style is simple and strict, and he rarely communicates with workers. When he was running an information company, he heard a friend say that the company should have a "corporate culture", so he wrote a couplet: "Be honest and do things seriously" and posted it on the company wall. "At that time, I felt very cultured. In fact, the employees are laughing at me. "

As employees leave one by one, Yu Jiansheng gradually realizes that college students need not only material rewards, but also communication and spiritual equality. "I try to get everyone to discuss important decisions together and make them feel that the development of the company is closely related to everyone." At a summary meeting, Yu Jiansheng took the initiative to bow and apologize to the employees and admitted that a team failed to complete the business volume due to its own mistakes. Many employees shed tears on the spot and reflect on the shortcomings of each link.

On weekends, Yu Jiansheng took employees to the suburbs to expand training, engage in love activities, give lectures to farmers in poor mountainous areas, and popularize information technology knowledge. "I often get together with my employees, and they all call me boss affectionately."

When talking about the future development of the company, Yu Jiansheng's eyes suddenly lit up. "Now the team is very United, and I am confident that my peers will be impressed in three to five years." He said with considerable confidence.

Entrepreneurial achievements-once "three shifts", now the output value 1 100 million.

As the chairman of Zhejiang Southeast Aluminum Co., Ltd., Shen Jianguo often thinks of his six-year experience as a worker in Wanxiang Group: living in a humble bungalow and working three shifts. However, Shen Jianguo never complained about the harsh conditions. "When people can't change the environment, they must adapt to it." Many people stay in the factory for eight hours every day and then leave, but Shen Jianguo is always the first to leave and works hard. "I want to surpass others and I don't want to be worse than others."

Go to Xiasha by bike to promote sales.

Later, he quit his job and started his own business. "I saw a business opportunity at that time." A lot of aluminum scrap is piled up in the warehouses of many state-owned enterprises, but many small sign and electrical appliance manufacturers often worry about the source of these raw materials. With the borrowed 200,000 yuan, Shen Jianguo went to state-owned enterprises to buy waste materials and then sold them to small factories in need. Because few people thought of this blank market at that time, and the market information was not smooth enough, the business in Shen Jianguo, which seized the business opportunity, was very prosperous.

In 2000, Shen Jianguo established a comprehensive aluminum processing base. In order to promote his aluminum products, he rode his bike to downtown Hangzhou and Xiasha to find customers. "At that time, I didn't have a car. I had to ride my bike all the way to ask questions. When you meet the right company, you will sell it at home. When I saw a passing car, I stopped and begged people to give me a lift. "

Once, he found a large electronics factory. The security guard wouldn't let him in, so Shen Jianguo had to wait at the door. When the factory got off work, he saw a man's work permit on his chest saying "purchasing manager" and quickly went forward to introduce himself. Seeing that the other party didn't respond, Shen Jianguo came to the door the next day with the product information. After several conversations, the manager was finally moved by his sincerity and agreed to establish a cooperative relationship. "Although it was only a business of 50,000 to 60,000 yuan, I still remember riding home at that time, and I was very excited along the way."

Looking for business opportunities in beer bottle caps.

"The daily life of ordinary people is also inseparable from our aluminum products." With the expansion of enterprise scale, Shen Jianguo thinks about how to expand the product range, such as increasing the output of active aluminum.

Shen Jianguo gave an example. For example, household aluminum foil for microwave oven barbecue is non-toxic, harmless, economical and environmentally friendly, and has high recycling value. It is a typical green recyclable product and has been widely used by foreign families for a long time. "Leisure seats in supermarkets, medicinal aluminum foil packaging for tablets and capsules, aluminum foil for aviation lunch boxes, aluminum foil for cigarette packaging, beverage sealing foil and other products can be seen everywhere in life, with great market prospects and less competition."

In 2003, the company increased investment in technical transformation, introduced advanced foreign production equipment and technology, and built a high-precision aluminum strip and foil production line in Xiaoshan Jiangdong Industrial Park, with an annual output of aluminum100000 tons. "There is always a crack on the aluminum foil of the original beer seal. Our engineers improved the technology and made the cover completely sealed, which was very popular with customers. "

Shen Jianguo said that technological innovation made the products of enterprises in short supply, so he decided to put into production in the second phase, which is expected to be put into production in the second half of this year. "It is estimated that this year's sales revenue will reach 654.38 billion yuan. I have always believed that as long as I look at business opportunities and do it in a down-to-earth manner, I will succeed. "