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How to promote your product Xiamen Xiaoyu on the Internet?
There are many methods, and the key is how to master them.
According to the analysis of gh86 1 120, it can be divided into the following categories:
The first method of network promotion is to analyze the current situation of network marketing of oneself and competitors.
Know yourself and know yourself, and you will win every battle. Before making any network promotion plan, you must have a detailed understanding of yourself and your competitors. What are your strengths? In what ways are you inferior to your competitors? What did the competitors do? What are the competitors doing? What do they want to do next? For example, analyze which media are online on both sides.
Network promotion, specific promotion methods used, actual effect evaluation, search inclusion, link, pr value, ip, pv and other data query.
Second, list potential customers.
Who is our potential customer base? Further refine the relevant groups, such as age, gender, number, education, income, hobbies, online habits, etc. And make a network promotion plan according to the habits of the target group.
Third, choose the methods and strategies of network promotion.
According to the collected data analysis, determine the network promotion methods and strategies, and list in detail which network promotion methods will be adopted, such as search engine promotion, blog promotion, mass mail marketing, QQ group communication, forum community posting, saving soft text propaganda, activity promotion, online advertising and so on. , and discuss the advantages and disadvantages of each network promotion method and
Effect analysis and how to implement it.
Fourth, define the goals of each stage.
1, daily IP traffic, PV page views
2. How much is included in each search engine?
3. How many external links are completed in each stage? 4. What is the ranking of the website and the weight of the PR value?
5. How many keywords are there and how do search engines rank?
6. How many customers have actually been transformed by network promotion?
7. What is the image of online brand?
Fifth: Work progress and personnel arrangement
A good plan also needs a good executive team to make a detailed plan schedule according to the plan, control the implementation process of the plan, list the promotion activities in detail, arrange specific personnel to be responsible for the implementation, and ensure the effective implementation of the plan.
Sixth: Confirm the online advertising budget.
The implementation of the network promotion plan will inevitably have an advertising budget. Through planning and control, we should maximize the network promotion effect of advertising expenses, and regularly analyze and optimize the account structure to reduce the waste of funds and maximize the promotion effect.
Seventh: effect evaluation and monitoring. Install monitoring tools to monitor and track data sources and clicks to help enterprises adjust their promotion strategies in time. And evaluate the effect of each stage.
Eighth: Prepare the network promotion plan.
The market is not static. When the plan can't keep up with the changes, it can't be completely implemented according to the original network promotion plan. If you make a risk preparation plan in advance, you will not be in a hurry when the market changes.
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