What is the spirit of marketing! Whether it is physical or online, it is the same! How to master its essence! ?

The front of the marketing spirit is the persistent spirit of self-improvement and never giving up, and the back is the professional spirit of self-improvement and Excellence. The positive side of passion and the negative side of reason can form a whole marketing spirit. The reason why I want to make such an explanation is to explain a truth. A good marketing is by no means a simple process of selling products door to door, but a process of self-growth and constant sharpening. It can make a willing person succeed and an ordinary person become great; It is a kind of positive energy and has a strong incentive ability. It is of great significance to explore its spiritual connotation.

Let's look at the positive side first-the persistent spirit of self-improvement and never giving up. The essence of marketing is to refuse, not to seek from others. If you don't have a strong heart, you will usually be discouraged. I have some experience in job interviews. When it comes to doing business, many people's first reaction is "I can't". If you have to do business, it must be difficult to find a job and the economy is very tight. Many marketing inspirational stories begin with poverty. They are grateful, frustrated and brave, and have experienced countless rejections, cold eyes and ridicule. However, they look inward, don't complain, don't give up, find reasons from themselves, keep growing, and finally succeed. Its persistent spirit of self-improvement and never giving up has really inspired many people in trouble and helped them out of trouble.

In the above persistent spirit, income incentive plays an important role. Times have changed. On the one hand, with the arrival of the affluent society, many people have stepped out of poverty, and this material incentive has gradually lost its internal motivation. In the low-desire society and Buddhist youth, materials can no longer inspire them, and they need to explore new spiritual connotations. On the other hand, if this persistent spirit is used by criminals, it will be possessed and bring harm to society. The harm of illegal pyramid selling is an example.

Therefore, we need to look behind it-the professionalism of self-sharpening and Excellence, so that marketing can return to rationality and be stable and far-reaching.

Marketing is a process of creating value. Some time ago, I read the book review of Intermediary Economy, and thought that it was easier for intermediaries to establish trust with buyers and sellers. This middleman is essentially a marketer. The author Marina divides the role played by the middleman into six types in more detail, and each type of role really creates unique value. These six roles are: bridge builder; Authenticator; Executor; Risk taker; Protocol; The segregator.

It is difficult to play these six roles well, which is a bit idealistic. In my personal experience, I should be a little idealistic in the process of pursuing my major. If you sell health care products, you can be promoted to a health messenger; Selling life insurance can be promoted to love and responsibility; Selling property can promote a better life. This kind of language and goal with ideal color needs professional means and ability to support and realize if it wants to change from slogan to reality. I like to use the ultimate professional concept to do marketing and put it into practice. The result may be slower, harder and more bitter, but in the end, it can achieve a win-win situation for customers and companies and achieve sustainable development. This kind of case has been common around me.

With the persistence and practice of this professionalism, I found that pragmatism can make us live in the present, but idealism can make us win the future. When I look at the idealistic feelings of the founders of Huawei, Alibaba, Apple and other companies, I sincerely sigh that idealism makes the company great. The same is true for the promotion of marketing spirit, not only with persistent spirit, but also with professional spirit; There should be both pragmatism and idealism.

This is the marketing spirit I understand.