The cause of CR Vanguard's collapse

Strategic mistakes and rigid model, not adapting to the trend of consumption upgrading and digital transformation, and the disadvantages of membership card model.

1, strategic mistakes and rigid model: CR Vanguard relies too much on acquisition and expansion, and neglects investment and innovation in supply chain, brand and service.

2. Not adapted to the trend of consumption upgrading and digital transformation: CR Vanguard has not effectively used emerging channels such as online and offline integration, social e-commerce and new retail to expand the user base and increase user value.

3. The disadvantages of the membership card model appear: CR Vanguard has done a lot of thankless operations on the membership card, such as increasing membership fees, reducing discounts, limiting the scope of use, and distinguishing membership grades. , resulting in the loss of a large number of users.