Leke online fitness

Music online fitness is introduced as follows:

Brand introduction:

Relying on the core concepts of "coach disintermediation" and "venue enjoyment", Leke can empower social public resources such as coaches and venues with "Internet thinking", "big data algorithm" and "Internet of Things technology" to realize the supply-side reform of sports fitness scenes and services, and strive to create a "1km fitness circle" to provide sports fitness services.

Product introduction:

Change the traditional management mode into Uber management, and connect "people", "goods" and "field" in series, so that the cost structure will change fundamentally.

Online APP: card purchase, class appointment, code scanning, exercise prescription matching, music lettering media, etc.

Offline venues: monthly card fitness card, group training, private training, training camp, corporate fitness service, store partners, etc.

Venue types: General Pavilion, Upgrade Pavilion, PLUS Pavilion, CrossFit Pavilion, Yoga Pavilion, etc.

Supply chain: coach training system, curriculum development system, site selection design system, procurement engineering supply, product technical analysis system.

Management team:

Founder & CEO of Han Wei

Han Wei worked in Alibaba for 9 years. He used to be the marketing director of Alibaba Group.

Co-founder of Xia Dong;

20 10 managing director of China science and technology industry investment management co., ltd.

Cen Wenchu Product Technology Partner

On August 28th, 20 18, Alibaba executive Cen Wenchu joined the company and became a partner.

Brand culture:

Let everyone enjoy the resources of sports health equally.

Vision:

Respond to the sports health needs of 654.38 billion people every day.

Brand positioning:

1. Practitioners of national fitness, convenience stores around fitness.

2. Lecong, as an empowerment platform for sports and fitness, connects users, coaching courses and venues in series with data, which changes the cost structure.

B-side business:

1. Single Store Partner Program: 201On June 6th, 8, Lake announced that it would open its store partners to the world. In addition to providing brand use rights, Leke will also participate in the operation diagnosis and content delivery of partner stores throughout the process.

2. Enterprise fitness service: Relying on the platform and intelligent management advantages of Leke, we will introduce platform resources such as coaches, course contents (group gymnastics, private training, training camps, work station exercises), member management, and even manage and operate enterprise gymnasiums to upgrade enterprise fitness services.