Yangtianhe Drugstore [Yangtianhe: New Mode of "Drugstore+Convenience Store"]

The business models of pharmacies in China are similar. In the era of vigorous development of pharmacy diversification, some novel models have emerged, such as the pharmacy model in Tian Yang and large pharmacies. While learning from the advanced experience of Japanese cosmeceuticals, Tian Yang has integrated the essence of a century-old shop to create a brand-new model of "pharmacy+convenience store", which conforms to the international advanced level and the shopping habits of Chinese people. This model has been gradually extended to nearly 1,000 stores in Yangtian and the whole country, and it has also rapidly transformed into a new type of pharmaceutical chain convenience store group company, whose products cover food, clothing, housing and transportation.

Comprehensive transformation

As early as March, 20 10, Hunan Yangtianhe invested 100,000 yuan to establish Japanese Taihe Hall Co., Ltd., and Yangtianhe's general manager Li Neng served as the company's president. The club is located in Akasaka, Tokyo Port Area, and its business scope includes medical supplies, cosmetics OEM and cultural exchanges between China and Japan.

Before the establishment of the club, Li Neng led the company's senior executives to inspect the operating conditions of Japanese chain pharmacies, conducted in-depth consultation and negotiation with relevant Japanese people, and reached a broad consensus on product introduction and intention of in-depth cooperation.

Subsequently, Yangtianhe successively launched new multi-functional healthy living halls in Changsha and Hainan to build the business orientation of community health product service platform. After the transformation, the average daily sales of Tian Yang and its stores increased by 40%, and the store layout was composed of its own brand Nuxilaite Great Health Care Series, Kangjingyuan Whole Grains Series, Chinese medicine cabinets, cosmeceutical counters, etc., among which the drug business area only accounted for 40% of the business area. The new layout fully embodies the elements of nutrition and health, forming a diversified business model based on healthy nutrition and health products and the conceptual image of a healthy living museum.

The establishment of Japanese clubs is closely related to the overall transformation of Tian Yang. You Zhigang, vice president of Yangtianhe and general manager of Beijing, believes that Japanese retail chain pharmacies represent advanced concepts and business models in the post-medical reform era, especially the model of Japanese drugstores is worth learning.

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The profit of cosmeceuticals is far greater than that of medicines. In the era of younger pharmacy consumers, grasping the nature of young people's love for beauty will grab a place in the increasingly fierce competition in the pharmaceutical market. For business transformation, it is of great significance to draw inferences from others, make clear the objectives and determine the direction of product structure adjustment. After the transformation, Japanese clubs have become the main source of cosmeceuticals and daily chemicals.

After the transformation, the business scope not only involves the medical field, but also extends to the field of beauty and health preservation, which can meet the multiple needs of contemporary fashionistas for health and beauty. From "prevention" to "health preservation", "health care" and then "treatment", every product embodies the concept of "physical and mental support, fashion and convenience"

Today's Yangtianhe is no longer a single "big pharmacy", but a "healthy living convenience store". Here, customers can not only buy Chinese and western medicines and medical devices, but also buy imported nourishing health products such as Paula collagen oral liquid, Nuxilaite milk vetch honey, and even thousands of healthy, green and affordable daily necessities. LEC stroller towel clip, BATHCLIN Shufulei shower gel, Kokubo cartoon bath flower, Kokubo cartoon kitchen cleaning sponge, Kokubo cartoon egg steamer, HAKOUA parent-child lunch box and other high-end children's fashion products are naturally enthusiastically sought after by parenting customers.

The successful transformation of Yangtianhe "pharmacy+convenience store" bid farewell to the past model of community cheap pharmacy, transformed into a characteristic multifunctional healthy living center serving middle and high-end people, and created a combination of pharmacy+fashionable high-end specialty store+convenience store. Its basic customer base has also begun to transition from middle-aged and elderly people to middle-and high-end young people who pursue quality of life and higher income.

Now Yangtianhe's "drugstore+convenience store" model is gradually recognized by the market and consumers, and it has won a place in the burgeoning fashion and health field in China and become the most potential brand of healthy life. This is also the fundamental reason why most pharmacies actively expand against the market in the era of tight money supply.

Principle of four modernizations

New products, new stores, new image and new Tian Yang are the slogans that Tian Yang shouted at the end of 2009, and they are also a summary of Tian Yang's work objectives since its transformation. With the completion of the first-phase store renovation, the second-phase work is being carried out in the direction of clear positioning, classified renovation and unique features. Since 20 1 1, with the arrival of the first batch of imported products, the prelude of Tian Yang's strategic layout and product structure has been officially opened, and the "new Tian Yang" is ready to emerge.

How to lay out Yangtian and new products? You Zhigang believes that it is necessary to adhere to the principle of "four modernizations" of products put forward by Tian Yang.

The so-called four modernizations are diversification, branding, differentiation and serialization, including: continuously increasing the proportion of non-drugs in store sales, greatly enriching the product structure of Yangtianhe, and making Yangtianhe's store a unique multi-functional healthy living museum; Actively go out, negotiate and cooperate with advanced enterprises in neighboring countries and regions such as Japan, South Korea, Hongkong and Taiwan Province, develop and introduce high-end products, entrust local manufacturers to produce cosmeceuticals and daily chemical care products, create new concepts and own brands, and enrich and improve the brand sequence; Strengthen product characteristics, introduce Japanese original cosmetics, daily necessities and daily cleaning and nursing products, as well as high-end snack foods with original characteristics in Taiwan Province Province and other places to form differentiated competitiveness; Subdivide product categories and provide as many product catalogs as possible to meet the consumption habits of all kinds of people and

Demand.

In You Zhigang's view, the competitiveness of stores is products and services. The focus of cultivation and transformation should also be on products and services. With thousands of varieties entering Yangtian and stores, whether its marketing level and service level can quickly keep up with the pace of product launch and match with new products is the biggest problem that affects and restricts Yangtian and its development at present.

At present, Yangtianhe's position in the field of fashion and health is unparalleled, and its unique pharmacy model also provides a reference sample for the diversified development of domestic pharmacies.